圖書信息
出版社: 華東師範大學出版社; 第1版 (2008年2月1日)
外文書名: Contemporary Business English
平裝: 253頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787561753934, 7561753934
條形碼: 9787561753934
尺寸: 25.6 x 18.2 x 1.4 cm
重量: 458 g
內容簡介
《當代商務英語綜合教程1(學生用書)》第一至四冊為基礎階段精讀教材，供高職高專商務英語專業或套用英語專業學生使用，也可供程式相當的自學者使用。《當代商務英語綜合教程1(學生用書)》是專門為高職高專商務英語專業學生精心編寫的。由著名英語專家主編，高職高專商務英語教學一線骨幹教師、本科商務英語教學專家、英語語言教育專家和企業商務英語培訓教師聯袂編寫，由外籍商務英語專家審定把關。
《當代商務英語綜合教程1(學生用書)》特點：起點、難度適當，符合高職學生的實際特點；注重語言基本功，強化聽說讀寫譯技能訓練；富有時代特色，商務與語言有機的銜接；重在培養職業能力，適應商務職場的需要；配有光碟、多媒體課件及網站，方便課餘鞏固。
目錄
Acknowledgement
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight A's
Language in Use
Text B Dell's Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigley's
Unit 3
Text A The Making of a success story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That shrunk the World
Language in Use
Text B Thank God It's Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald's
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets —— A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language m Use
Text B Human Resources Management
Unit 10
Text A If I Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary List
