圖書信息
出版社: 華東師範大學出版社; 第1版 (2007年7月1日)
叢書名: 高職高專“十一五”規劃教材
平裝: 223頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787561753934, 7561753934
條形碼: 9787561753934
尺寸: 25.7 x 19.3 x 2.8 cm
重量: 544 g
內容簡介
《當代商務英語綜合教程(1)(學生用書)》是專門為高職高專商務英語專業學生而精心編寫的。由著名英語專家主編，高職商務英語教學一線骨幹教師、本科商務英語教學專家、英語語言教育專家和企業商務英語培訓教師聯袂編寫，由外籍商務英語專家審定把關。本教材有以下特點：
起點、難度適當，符合高職學生的實際特點。
注重語言基本功，強化聽說讀寫譯技能訓練。
富有時代特色，商務與語言有機的銜接。
重在培養職業能力，適應商務職場的需要。
配有光碟、多媒體課件及網站，方便課餘鞏固。
目錄
Acknowl edgement
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight A's
Language in Use
Text B Dell's Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigley's
Unit 3
Text A The Making of a Success Story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That shrunk the World
Language in Use
Text B Thank God It's Friday！
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald's
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language in Use
Text B Human Resources Management
Unit 10
TextA IfI Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary List
