現代商務英語閱讀教程

《現代商務英語閱讀教程》是2011年天津大學出版社出版的圖書，作者是HakanJohnYasav。

基本信息

• 名稱：現代商務英語閱讀教程
• 作者：HakanJohnYasav
• 價格：28.00元
• 語種：簡體中文
• ISBN：9787561839553
• 出版社：天津大學出版社
• 開本：16開
• 出版時間：2011年
• 裝幀：平裝
• 版次：1
• 其他：膠版紙

內容簡介

《現代商務英語閱讀教程(上冊)》以《高職高專教育英語課程教學基本要求》、《全國國際商務英語考試大綱》等為依據編寫，堅持“套用為主，夠用為度”的編寫原則，突出體現系統性、針對性和實用性。本套教材由上、下兩冊組成，本冊為上冊，以外貿操作流程的商務理論與實踐為主，由12個單元組成，內容涵蓋商務禮儀、商務會議、業務關係、詢盤與報盤、訂單與確認、支付方式、保險、包裝、裝運、商務契約、信用證、索賠與仲裁。主要針對高等職業教育商務英語專業學生畢業後所從事的實際商務外貿工作需要而編寫。《現代商務英語閱讀教程(上冊)》適用於高等職業教育以及成人高等教育的商務英語專業和國際商務專業學生使用，也可作為其他專業英語愛好者的自學參考資料。

作者簡介

編者：李永寧 李全福 合著者：（美國）Hakan John Yasav

圖書目錄

Unit One Business Etiquette

Part One Theory

Text A Public Relations —— Business Etiquette

Text B Corporate Girl Giving

Part Two Practice

Part Three Supplement

Etiquette in Different Countries

Unit Two Business Meetings

Part One Theory

Text A Business Meetings That Matter —— It's Possible!

Text B A Typical Business Meeting

Part Two Practice

Part Three Supplement

Ice Breakers

Unit Three Business Relationships

Part One Theory

Text A How to Establish Business Relationships Online

Text B Building a Successful Business Relationship in Japan

Part Two Practice

Part Three Supplement

How to Build Relationships for Business Success

Unit Four Enquiries and Quotations

Part one Theory

Text A Theories on Enquiries and Quotations

Text B Case Study: Enquiry

Part Two Practice

Part Three Supplement

Group Quality Manager Cambridge Base

Unit Five Purchase Order an

Text A Purchase Order

Text B Case Study:Covering Business Letter Regarding Purchase Order

Part Two Practice

Part Three Supplement

Marketing plan

Unit Six Terms of Payment

Part One Theory

Text A Terms of Payment

Text B Introduction to Letter of Credit

Part Two Practice

Part Three Supplement

THE ROYAL BANK OF CANADA

Unit Seven Insurance

Part One Theory

Text A Standard Cargo Insurance —— Three Basic Policies

Text B Marine Cargo Insurance for Commercial Exports

Part Two Practice

Part Three Supplement

Why Do Traders Need Cargo Insurance?

Unit Eight Packaging

Part One Theory

Text A Packaging and Labeling

Text B Export Packaging and the Environment

Part Two Practice

Part Three Supplement

Australia Proposes Tough Cigarette Packaging Rules

Unit Nine Shipment

Part One Theory

Text A Importing Goods —— Understanding Shipping Terminology

Text B Sugar Shipping Documentation

Part Two Practice

Part Three Supplement

Cargo Transportation

Unit Ten Business Contracts

Part One Theory

Text A Trade Contracts

Text B Eight Sources of Power in a Sales Negotiation

Part Two Practice

Part Three Supplement

Sales Contracts

……

Unit Eleven Letter of Credit

Unit Twelve Claims and Arbitration