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內容簡介
《新體驗商務英語系列教材:現代商務英語寫作》共17個單元，主要內容包括商務信函的構成、商務信函的語言風格與文化認知、商務信函的語氣、詢購函、回復函、拒絕函、友好與社交信函、辦公室日常信函、備忘錄、電子郵件、通告、銷售信函、廣告、商務報告、契約、調查問卷、商務概要、就業寫作等。
《新體驗商務英語系列教材:現代商務英語寫作》所涵蓋的內容較為全面，涉及商務環境中主要信函及文本的寫作。《新體驗商務英語系列教材:現代商務英語寫作》中所有信函、文本的範文均來自各種商務實踐工作，同時文本的選擇還兼顧了商務寫作的得體性和功能性，表現了文本作者的寫作目的和期望所達到的效果，能夠讓讀者學到真實的寫作技巧並體驗到商務信函的寫作風格。
編輯推薦
《新體驗商務英語系列教材:現代商務英語寫作》可供英語專業學生、商務英語專業學生及具有較好英語基礎的其他經貿專業學生作為教材使用，同時也可用作外企白領階層和其他商務英語寫作愛好者的自學用書。
目錄
Contents
Unit 1 The Components of Business Letters
商務信函的構成 (1)
1.1 The Essential Parts of a Business Letter (1)
1.2 The Optional Parts of a Business Letter (3)
1.3 The Formats of a Business Letter(5)
1.4 The Overall Appearance of a Business Letter (9)
Unit 2 Language Style and Cultural Awareness of Business Letters
商務信函的語言風格與文化認知 (13)
2.1 Concise (13)
2.2 Intercultural Awareness (16)
Unit 3 The Tone of a Business Letter
商務信函的語氣 (21)
3.1 Writing for Your Audience (21)
3.2 Three Approaches in Dealing with Messages (26)
Unit 4 Inquiries
詢購函 (36)
4.1 Introduction (36)
4.2 Sample Letters (36)
Unit 5 Replies
回復函 (47)
5.1 Introduction (47)
5.2 Sample Letters (48)
Unit 6 Letters of Declining
拒絕函 (60)
6.1 Introduction (60)
6.2 Sample Letters (61)
Unit 7 Goodwill and Social Letters
友好與社交信函 (70)
7.1 Invitation Letter (70)
7.2 Letter of Thanks (80)
7.3 Letter of Congratulations (84)
7.4 Letter of Sympathy and Condolence (89)
7.5 Letter of Complaints and Claims (93)
Unit 8 Interoffice Routine Letters
辦公室日常信函 (111)
8.1 Letter of Appointment (111)
8.2 Letter of Introduction (118)
8.3 Letter of Recommendation (122)
8.4 Letter of Notification (127)
Unit 9 Memos, E-mails and Notices
備忘錄、電子郵件及通告 (143)
9.1 Memos (143)
9.2 E-mails (151)
9.3 Notices (153)
Unit 10 Sales Letters and Advertisement
銷售信函與廣告 (163)
10.1 Introduction (163)
10.2 Sales Letters (165)
10.3 Advertisement (175)
Unit 11 Business Reports (I)
商務報告（一）(187)
11.1 The Introduction to Reports (187)
11.2 Components of a Business Report(194)
Unit 12 Business Reports (II)
商務報告（二）(200)
12.1 Informational Reports (200)
12.2 Analytical Reports and Feasibility Reports (210)
Unit 13 Business Reports (III)
商務報告（三）(217)
13.1 Proposal Reports (217)
13.2 Annual Report (224)
Unit 14 Contracts
契約 (239)
14.1 Types of Business Contracts (239)
14.2 Components of a Business Contract (241)
14.3 Language and Stylistics Features (241)
14.4 Layout (244)
14.5 Writing Steps (245)
14.6 Samples (247)
Unit 15 Questionnaires
調查問卷 (265)
15.1 Introduction(265)
15.2 Types of Questionnaire (265)
15.3 Layout of a Questionnaire (266)
15.4 Preparing a Questionnaire (268)
15.5 Interpreting the Findings (269)
15.6 Samples (270)
Unit 16 Business Summary
商務概要 (279)
16.1 Introduction (279)
16.2 Features of a Well-written Summary (279)
16.3 Writing a Summary (280)
16.4 Checklist and List for Speech (283)
Unit 17 Employment Writing
就業寫作 (291)
17.1 Job Description (291)
17.2 Job Application Letter (293)
17.3 Curriculum Vitae (296)
17.4 Job Offer and Acceptance (301)
17.5 Reference Check (304)
References (312)
參考文獻
