業務開發信

tern ation region

一筆定單的開始往往始於出口商主動向潛在客戶發信建立業務關係,而這個建立關係的開發函的內容,個人認為可以包括如下內容:
作為貿易商,個人SOHO者,可以通過駐外使館商務參贊處、商會、商務辦事處、銀行、第三家公司的介紹,或者在企業名錄、各種傳媒廣告、網路上尋得客戶資料;也可以在交易會、展覽會上結識;甚至是在進行市場調查時獲悉。
因此我們可以如下方式來表明客戶信息的來源:
1) We learned from the Commercial Counselor's Office of our Embassy in your country that you are interested in Chinese handicraft.
2) Mr.Bowins, Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.
3) We have obtained your name and address from the Internet.
4) Our market survey showed that you are the largest importer of cases and bags in Egypt.
當然還有很多的英文表達方式,我就不一一列出來了,反正大家只要知道就行。
一般來說,我們給客戶寫信,總是以開發業務,建立市場,拓寬產品銷路為目的。所以我們可以有如下的表達方式:
1) In order to expand our products into South America, we are writing to you to seek cooperate possibilities.
2) We are writing to you to establish long-term trade relations with you.
3) We wish to express our desire to enter into business relationship with you.
我這裡所說的本公司介紹,包括對公司性質、業務範圍、宗旨等基本情況的介紹,以及對公司某些相對優勢的介紹,比如:經驗豐富、供貨渠道穩定、有廣泛的銷售網等。我們可以用英文如下表達:
1) We are a leading company with many years' experience in machinery export business.
2) We enjoy a good reputation internationally in the circle of textile.
3) We have our principle as "Clients' needs come first".
4) Acrediblesales network has been set up and we have our regular clients from over 100 countries and regions worldwide.
5) Located in Shanghai, we take the advantage to set up our solidified production basis in coasted and inland areas.
這一部分最重要,一定花心思去寫。如果我們已經知道客戶有明確的需求,比如需要某某服裝,那么我們會選取某某服裝進行具體的推薦性介紹,反正就是針對客戶需求的特定介紹;如果我們只拿到客戶的名片,不太清楚客戶的需求,那么我們就把公司經營產品的整體情況,如質量標準,價格水平,打樣速度、交貨速度等作為籠統的介紹。
當然附上目錄,CATALOGUE,報價單或者另寄樣品供客戶選擇也是經常採取的做法。
1) Art.No.102 is our newly launched one withSuperbquality,fashionable design,and competitive price.
2) We have a good variety of colors and sizes to meet with different needs.
3) Our products are enjoying popularity in Asian markets
4) To give you a general idea of our products,we are enclosing our catalogue for your reference.
一般我們在開發信的末尾會寫上一兩句希望對方給與回應或者勸客戶立刻採取行動的語句。
1) Your comments on our products or any information on your market demand will be really appreciated.
2) We are looking forward to your specific inquiries.
比如你在展覽會上和客戶拍的合照,可以隨信而發,既可以提醒客戶你是誰,讓客戶一下子就記住你,也可以更加表達你和客戶的友好關係。
比如客戶平常隨意說出的某張一直在尋找的CD或者DVD,或者客戶一直在找的一本書等等,你可以隨著寄樣品時一起寄出,讓客戶知道你一直關心著他們,你的SERVICE一直是最優秀的,你會在做生意的過程中關注任何需要注意的地方,會讓客戶更加放心你的做.

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