個人簡介
柯丹，曾承擔的課程主要有：美國康乃狄克大學《商務信息系統(Business Information Systems)》，武漢大學本科生《定價策略》，研究生《行銷工程》，和英文MBA《管理信息系統》。
個人履歷
學術經歷
•市場行銷與旅遊管理系副教授，武漢大學，2011年—至今
•市場行銷系訪問副教授，香港城市大學，2014年9月—12月
•講師，康乃狄克大學商學院，2007年1月—2011年5月
企業管理與實踐經歷
•市場分析師，華為技術有限公司，2004—2006年
主要著作
1. “Why Give Away Something for Nothing When You Can Charge? Investigating Virtual Goods Pricing and Permission Strategies.” (with S. Ba, J. Stallaert, and Z. Zhang) ACM Transactions on Management Information Systems. Vol. 1(1). December 2010.
2. “Comparing Service Quality in 3D Virtual Worlds to Web-based Service.” (with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the Tenth Workshop on E-Business (WEB 2011), December 4, 2011, Shanghai, China.
3. “Virtual Goods Pricing and Permission Strategies.” (with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the 20th Workshop on Information Technologies and Systems (WITS 2010), December 10-15, 2010, St. Louis, USA.
4. “An empirical analysis of virtual goods pricing strategies in virtual worlds.” (with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the 14th Pacific Asia Conference on Information Systems (PACIS 2010). July 9-12, 2010, Taipei, Taiwan.
5. “A conceptual model of service quality in 3D virtual worlds.” (with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the Fourth China Summer Workshop on Information Systems (CSWIM 2010). June 20-21, 2010.
6. “Optimal Pricing and Permission Right Strategy for a Virtual Good Monopolist in Second Life.” (with S. Ba) Proceedings of the 18th Workshop on Information Technology and Systems (WITS 2008), December 2008, “Pricing Strategy of Property Rights on Virtual Good in Second Life.” (with L. Chen) Proceedings of the 39th Annual Meeting of Decision Science Institute, November 2008
7. 網路服務在供應鏈管理中的最佳化 (合作者：李從東，彭岩，徐臻) 社會科學前沿, 2003年4月.
8. “Singularity Detection for Slow Change Singular Signal With Wavelet and its Application to Quality Control.” (with Y. Peng) Proceedings of IE&EM`2002 and IceCE`2002 (Rid: 126), September 2002.
9. 第四方物流在現代供應鏈管理中的趨勢研究 (合作者：彭岩) 天大學報, 2001年12月刊.
獲獎情況
1. 《Why Give Away Something for Nothing When You Can Charge? Investigating Virtual Goods Pricing and Permission Strategies》, (合作者：Sulin Ba, Jan Stallaert, Zhongju Zhang), 獲信息系統專業2010年度全球最佳文章獎，及ACM TMIS雜誌2010最佳文章獎。
專業組織會員與資格證
•美國行銷協會會員, 2011年至今
•INFORMS會員, 2009年至今
•美國經濟協會會員, 2010年至今
•國際信息系統協會會員, 2006年至今
特邀演講與媒體報導
•“An Empirical Analysis of Virtual Goods Permission Rights and Pricing Strategies.” 珞珈青年學者論壇,武漢大學, 2011年11月.
•“Comparing the Quality of Customer Service in 3D Immersive Environment to Traditional Web Service.” INFORMS 2010 Annual Meeting, invited session on Virtual Worlds. Austin, TX, USA. November, 2010.
