內容簡介
《新編外貿英語函電》一書以典型工作任務分析為依據,將本教材開發為三個學習情境(客戶的開發與維護、契約的磋商與簽訂、契約的履行),採用十個模組,以進出口兩家公司的角色來完成一筆具體的進出口業務,實現了真正意義上的理論實踐一體化。同時,該教材詳盡介紹了當今商務函電往來的新知識和流行趨勢;設定了學習目標、知識導入、知識輸入(任務提出、案例討論分析、歸納寫作步驟、樣例信函分析和樣例信函自學)、知識吸收、知識輸出(模擬實訓)等內容,充分滿足高職高專學生的學習需求。
圖書目錄
Part I Basic Knowledge of Busness Letter Writing Module One Written Communication——An Overview 1. Parts of a Business Letter 2. Format of Business Letters 3. Envelope Addressing 4.Language and.Tone 5. Structuring Communications 6. E-mails IntakePart II Customers Development & Maintance Module Two Establishment of Business Relations Specimen Letters for Analysis Specimen Letters for Self-study Intake Output Module Three Inquiries and Replies Specimen Letters Analysis Specimen Letters for Self-study Intake Output Module Four Making Quotations and Offers Specimen Letters for Analysis Specimen Letters for Self-study Intake OutputPart III Negotiation & Signing Contracts Module Five Making Counteroffers and Declining Orders Specimen Letters for Analysis Specimen Letters for Self-study Intake Output Module Six Acceptance and Orders Specimen Letters for Analysis Specimen Letters for Self-study Intake Output Module Seven Terms of Payment Specimen Letters for Analysis Specimen Letters for Self-study Intake OutputPart IV Execution of Contracts Module Eight Letter of Credit Specimen Letters for Analysis Specimen Letters for Self-study Intake Output Module Nine Packing and Shipment Specimen Letters for Analysis Specimen Letters for Self-study Intake Output Module Ten Insurance Specimen Letters for Analysis Specimen Letters for Selfstudy Intake Output Module Eleven Complaint and Claim Specimen Letters forAnalysis Specimen Letters for Selfstudy Intake OutputAppendix 1 Contract契約Appendix 2 SWIFT信用證Appendix 3 Invoice and Other Certificates發票及單據Appendix 4 MaritimePort海運港口Appendix 5 Airport(Airdrome)世界主要航空港(站)(機場)Appendix 6 Useful Phrases and Expressions參考文獻