圖書信息
出版社: 上海交通大學出版社; 第1版 (2009年7月1日)
叢書名: 21世紀高等職業教育規劃教材雙證系列
平裝: 188頁
正文語種: 簡體中文
開本: 16
ISBN: 9787313058423
條形碼: 9787313058423
尺寸: 24.4 x 17 x 1.2 cm
重量: 281 g
內容簡介
《外貿英語口語》為“21世紀高等職業教育規劃教材雙證系列）國際商務類）”之一。《外貿英語口語》根據“就業導向、工學結合、任務中心”的原則，結合外貿環節中業務流程的口頭交際內容進行編寫，全書分為17個單元，內容涉及建立業務聯繫、展銷會、公司介紹、工廠接待、產品介紹、詢盤和報盤、還盤、訂貨、包裝、裝運、保險、支付、簽約、商檢、索賠、仲裁、代理等。每個單元由商務知識、情景對話、語言擴展、職業拓展和輔助課文5個部分組成。《外貿英語口語》針對外銷員的國際商務英語口語考試，提供更為貼近時代而有針對性的學習輔導。《外貿英語口語》可作為國際貿易、國際商務等經濟類專業以及商務英語專業專業課的教材，也可作為從事國際貿易工作的在職人員業務培訓教材。
目錄
Unit 1 Establishment of Business Relations
Business Profile
Situational Dialogue
Data Bank
Career Skills: Explaining Your Job
Text Bank: Relationship in Business
Unit 2 Trade Fair
Business Profile
Situational Dialogue
Data Bank
Career Skills: On-site Service
Text Bank: Prepare Your Trade Show Display
Unit 3 Company Introduction
Business Profile
Situational Dialogue
Data Bank
Career Skills: Describing Graphs
Text Bank: Introducing Your Company
Unit 4 A Factory Tour
Business Profile
Situational Dialogue
Data Bank
Career Skills: Entertaining Clients
Text Bank: Business Entertaining Skills
Unit 5 Product Introduction
Business Profile
Situational Dialogue
Data Bank
Career Skills: Promotion Activity
Text Bank: Personal Selling
Unit 6 Inquiries and Offers
Business Profile
Situational Dialogue
Data Bank
Career Skills: Giving Numbers
Text Bank: Writing a Business Letter
Unit 7 Counter-offer
Business Profile
Situational Dialogue
Data Bank
Career Skills: Making Negotiation
Text Bank: Barriers to Successful Negotiation
Unit 8 Acceptance and Order
Business Profile
Situational Dialogue
Data Bank
Career Skills: Getting Things Done on Time
Text Bank: How to Get Things Done
Unit 9 Packing
Business Profile
Situational Dialogue
Data Bank
Career Skills：Making a Case
Text Bank：Packing Charge
Unit 10 Shipment
Business Profile
Situational Dialogue
Data Bank
Career Skills：Considering Alternatives
Text Bank：Shipment Advice
Unit 11 Insurance
Business Profile
Situational Dialogue
Data Bank
Career Skills：Showing Cause and Effect
Text Bank：Cargo Insurance
Unit 12 Payment
Business Profile
Situational Dialogue
Data Bank
Career Skills：Making and Responding to Suggestions
Text Bank：Methods of Payment
Unit 13 Contracts
Business Profile
Situational Dialogue
Data Bank
Career Skills：Concluding the Deal
Text Bank：Business Contracts
Unit 14 Commodity Inspection
Business Profile
Situational Dialogue
Data Bank
Career Skills：Giving Reasons
Text Bank：CCIB and Inspection
Unit 15 Complaints & Claims
Business Profile
Situational Dialogue
Data Bank
Career Skills：Expressing arguments
Text Bank：Dealing with Complaints
Unit 16 arbitration
BusinCSS Profile
Simational Dialogue
Data Bank
Career Skills：Making Recommendations
Text Bank：ICC and Arbitration
Unit 17 Agency
Business Profile
Situational Dialogue
Data Bank
Career Skills：Making Arrangements
Text Bank：Types ofthe Agents
Appendix A：國際商務英語口語應試指導
Appendix B：國際商務英語口語模擬試題
Appendix C：常用外貿縮略語
Appendix D：Tape scripts
參考文獻
