內容簡介
新的經貿發展形勢需要我們對經貿書籍進行更好的完善和更新，這也是《外貿英文書信》(第四版)出版的原因。
在第四版中，我們增添了新的書信形式內容，一共增加了六課，分別是：第4課中的商業廣告，第56課商務會議紀要，第57課製作表格，第58課圖形分析，第59課商業問卷，第60課商務短報告。這些內容都是商務交流活動中至關重要的環節，並且這些環節起著越來越重要的作用。此外，對以上不同形式的商務書信的介紹對商務報告的撰寫有很大的幫助，也構成商業報告的一部分內容。
這些章節均配有內容講解和課後練習，便於學習者更新和鞏固所學知識。
目錄
Lesson 1 Layout of a Business Letter (1)1
Lesson 2 Layout of a Business Letter (2)10
Review and Highlight 116
Lesson 3 Establishing Business Relations21
Lesson 4 Sales Promotion & Business Commercials25
Lesson 5 Letter of Invitation33
Lesson 6 Advice of Itinerary38
Review and Highlight 243
Lesson 7 Credit Enquiry50
Lesson 8 Specific Enquiry54
Lesson 9 Offer 57
Lesson 10 Inquiry & Non-firm Offer63
Lesson 11 Confirming a Non-firm Offer69
Lesson 12 Counter-offer72
Lesson 13 Reply to a Counter-offer76
Lesson 14 Firm Offer79
Lesson 15 First Order83
Lesson 16 Refusing the Request to Reinstate an Order88
Lesson 17 Goods on Approval91
Lesson 18 Goods on Consignment94
Review and Highlight 398
Lesson 19 Proforma Invoice104
Lesson 20 Transferring Business Relations108
Lesson 21 Requesting Special Allowance112
Lesson 22 Refusing Price Reduction115
Lesson 23 Accounts Balance119
Lesson 24 Accounts Settlement123
Lesson 25 Terms of Payment125
Lesson 26 Documents against Payment129
Lesson 27 Documents against Acceptance133
Lesson 28 Urging Establishment of a Letter of Credit136
Lesson 29 Requesting L/C Amendment139
Lesson 30 L/C Amendment142
Lesson 31 Extension of an L/C145
Lesson 32 Shipping Instructions149
外貿英文書信(第四版)CONTENTSReview and Highlight 4153
Lesson 33 Shipment160
Lesson 34 Urging Immediate Shipment163
Lesson 35 Shipping Advice167
Lesson 36 Packing and Shipping Marks171
Lesson 37 Delay in Transportation Strike175
Lesson 38 Insurance (1)178
Lesson 39 Insurance (2)182
Lesson 40 Insurance Claim186
Review and Highlight 5190
Lesson 41 Sending Replacement199
Lesson 42 Agents Complaint of Poor Quality Goods203
Lesson 43 Exporters Reply to the Complaint206
Lesson 44 A Claim for Shortweight209
Lesson 45 Settlement of a Claim213
Lesson 46 New Agent217
Lesson 47 Exclusive Agency221
Lesson 48 Establishing a Permanent Office227
Lesson 49 Processing Trade231
Lesson 50 Compensation Trade236
Lesson 51 Joint Venture243
Lesson 52 Leasing Trade247
Lesson 53 Sales Agreement250
Review and Highlight 6255
Lesson 54 Business Memo268
Lesson 55 Email and Fax273
Lesson 56 Business Minutes279
Lesson 57 Business Forms and Graphics285
Lesson 58 Main Types of Graphics and Charts293
Lesson 59 Questionnaire303
Lesson 60 Short Business Reports317
附錄一 銷售確認書326
附錄二 信用證328
