圖書信息
出版社: 上海外語教育出版社; 第1版 (2010年8月1日)
叢書名: 新世紀商務英語專業本科系列教材
平裝: 206頁
正文語種: 英語
開本: 16
ISBN: 9787544618045
條形碼: 9787544618045
尺寸: 27.6 x 20 x 1 cm
重量: 381 g
內容簡介
《商務英語閱讀教程(1)學生用書》內容簡介：近年來對外經濟貿易大學、廣東外語外貿大學和上海對外貿易學院等院校先後獲國家教育部批准，試辦商務英語本科專業。這標誌著我國的大學教育朝滿足經濟社會發展的需求又邁進了一步，也標誌著我國的商務英語教學躍上了新的層次。
改革開放以來，特別是加人世界貿易組織後，我國的國際商務環境發生了巨大的變化。以國際貿易為例，貿易事業的運行對象、政策領域、體制環境、管理方式和運行平台等方面已經發生了重大變化：貿易的運行對象已經從傳統的貨物貿易向包括貨物貿易、服務貿易和知識貿易在內的“大貿易”拓展；貿易政策涉及的範圍已經從過去單純的貿易政策領域向與貿易有關的領域延伸；貿易的體制環境已經從封閉的國內貿易體制環境向開放的全球多邊貿易體制環境轉型；國家對貿易的管理方式已經從傳統的內外貿分割管理向內外貿一體化管理的方向轉變；貿易運行平台已經從傳統的貿易運行平台轉向數位化、信息化和網路化的貿易運行平台。
目錄
Unit 1
Part Pre-reading Questions
Part Ⅱ Extensive Reading
Text A The New International Style of Management
Text B New Thinking for successful Entrepreneurs
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: New Thinking for a New Financial Order
Part Ⅴ Test Yourself
Unit 2
Part Pre-reading Questions
Part Ⅱ Extensive Readin
Text A How Fast Can You Learn
Text B Student Teachers
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Learn to Work with the "Now".
Part Ⅴ Test Yourself
Unit 3
Part Pre-reading Questions
Part Ⅱ Extensive Reading
Text A If You Fire People, Don't Be a Jerk About It
Text B Why Can't You Find a Job？
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: They Were Once Executives
Part Ⅴ Test Yourself
Unit 4
Part Pre-reading Quesuons
Part Ⅱ Extensive Readin
Text A Brain-twisting Job Interview Questions by Microsoft
Text B It's Time for a Brand New You
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Today's Hottest Product？ You！
Part Ⅴ Test Yourself
Unit 5
Part Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Ways to Keep More Cash
Text B When Stocks Tank, Some Investors stampede to Alpacas
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: On Breaking Rules
Part Ⅴ Test Yourself
Unit 6
Part Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Got Ideas？
Text B Seven Useful Lessons You Can Learn from a Bad Boss
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Efficiepcy vs. EffecUveness
Part Ⅴ Test Yourself
Unit 7
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A The End of E-Mall
Text B The Disruptive Power of Networks
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Who Killed the Newspaper？
Part Ⅴ Test Yourself
Unit 8
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A How Long Will You Live？
Text B Plan Ahead to Beat Retirement Blues
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Over 60 and Overlooked
Part Ⅴ Test Yourself
Unit 9
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Voice of Courage
Text B Tell Stories to Strengthen Organizational Bonds
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Home Truths About Working Famlll
Part Ⅴ Test Yourself
Unit 10
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Be Happy Cause I Choose Happiness
Text B Humour Me
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Come Out and Play
Part Ⅴ Test Yourself
Unit 11
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Succeeding as a "Green" Business
Text B The Weliness Boom
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading,: Who Owns Your Address Book？
Part Ⅴ Test Yourself
Unit 12
Part Ⅰ Pre-reading QuesUons
Part Ⅱ Extensive Reading
Text A 20 Ways to save 20 Minutes
Text B How Much Time Should CEOs Devote to Customers？
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: No Experience Needed
Part Ⅴ Test Yourself
Unit 13
Part Ⅰ Pre-reading Questions
Part Ⅱ Extenslve Reading
Text A Marrled, wlth Money
Text B Posltlve Thinkers
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Yours, Mine & Mine
Part Ⅴ Test Yourself
Unit 14
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Readin
Text A In Search of honesty
Text B S Ways to Spot a liar
Part Ⅲ Reading Skllls
Part Ⅳ Supplementary Reading: Slasher Attack
Part Ⅴ Test Yourself
Unit 15
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Wrinlde, Wrinkle, Little Star
Text B TV Is Dying？Long Live TV！
Part Ⅲ Reading Slills
Part Ⅳ Supplementary Reading: We Are What We Google
Part Ⅴ Test Yourself
Unit 16
Part Ⅰ Pre-reading Questions
Part Ⅱ Extensive Reading
Text A Handle Your Men In the Office
Text B How to Make the multicultural Work Force Work
Part Ⅲ Reading Skills
Part Ⅳ Supplementary Reading: Let's Have More Babies！
Part Ⅴ Test Yourself
Appendix: Key to Test Yourself
