圖書信息
出版社: 國防工業出版社; 第1版 (2010年1月1日)
平裝: 288頁
正文語種: 簡體中文, 英語
開本: 32
ISBN: 9787118065770
條形碼: 9787118065770
尺寸: 21 x 14.6 x 2.4 cm
重量: 340 g
作者簡介
編者：盛丹丹 合著者：(美國)Alejandro Taylor (英國)David Joseph
內容簡介
《商務英語步步贏:萬用句典贏天下》分為7章59個單元300多個情景小標題，系統地展示商務接待、市場行銷、有關展會、對外貿易、商務談判、商務會議、人力資源等場合使用的各種語句，方便大家隨查隨用。《商務英語步步贏:萬用句典贏天下》是此套書的“線”，通過經緯交錯的“線”精心編織成“網”，可將商務場景下所有可能會遇到的實戰經典句“一網打盡”！
目錄
Chapter 1 Business Reception 商務接待
Unit 1 Picking Up the Client at the Airport機場接人/001
Unit 2 accommodating the Client安排住所/006
Unit 3 Factory Tours參觀工廠/009
Unit 4 Entertaining the Client款待客戶/013
Unit 5 Presenting Gift禮尚往來/018
Unit 6 Seeing Off the Client送別客戶/020
Chapter 2 Business Marketing 市場行銷
Unit 1 Market Research市場調研/022
Unit 2 Advertising and Promotion廣告宣傳/025
Unit 3 Product Launch產品發布/031
Unit 4 Promoting Sales產品促銷/034
Unit 5 After-Sale Service售後服務/041
Unit 6 Sale and Distribution銷售情況/045
Chapter 3 About Exhibition 有關展會
Unit 1 Planning an Exhibition會展籌劃/047
Unit 2 Preparation for Exhibition展前準備/049
Unit 3 Reception at the Hall展台接待/057
Unit 4 After the Show展後事宜/063
Unit 5 Attending the Trade Show參加外展/067
Chapter 4 Foreign Trade 對外貿易
Unit 1 Establishing Business Relations建立商貿關係/069
Unit 2 Calling for BIDS and Tenders招標與投標/074
Unit 3 Inquiry，Quotation and Counter-Offer詢盤、報盤和還盤/079
Unit 4 Order and Delivery訂購與交貨/084
Unit 5 Logistics and Transportation物流運輸/091
Unit 6 Barter Trades易貨貿易/094
Unit 7 Compensation Trade補償貿易/096
Unit 8 Processing Trade加工貿易/102
Unit 9 Trade Mark，Copyright and Patent商標、著作權和專利/105
Unit 10 Letter of Credit信用證/110
Unit 11 Credit and financing信貸與融資/115
Unit 12 Customs Entries and Duties海關申報及關稅/120
Unit 13 Import and Export進口與出口/125
Chapter 5 Business Negotiation 商務談判
Unit 1 Price價格/129
Unit 2 Quality and Quantity質量和數量/135
Unit 3 Commission佣金/138
Unit 4 Packing包裝/142
Unit 5 Agency代理/147
Unit 6 Insurance保險/152
Unit 7 Shipment裝運/156
Unit 8 Payment支付/162
Unit 9 Technology Transfer技術轉讓/166
Unit 10 Contract Terms契約條款/172
Unit 11 Establishing Joint Venture合資企業/180
Unit 12 Claims索賠/185
Unit 13 Arbitration仲裁/192
Unit 14 Inspection商品檢驗/199
Chapter 6 Conference and Meeting 商務會議
Unit 1 Arranging for the Meeting安排會議/203
Unit 2 Setting Agenda設定議程/206
Unit 3 Beginning the Meeting會議開始/208
Unit 4 Free Discussion會議討論/214
Unit 5 Presentation演講/222
Unit 6 Closing the Meeting結束會議/228
Unit 7 After the Conference會後事務/231
Unit 8 Making Appointment訂約會/234
Chapter 7 Human Resources 人力資源
Unit 1 Employment and Interviewing求職面試/239
Unit 2 Signing an Employee Contract簽訂勞動契約/262
Unit 3 Staff Training員工培訓/264
Unit 4 Promotion and Demotion升職與降職/268
Unit 5 Personnel Transfer人事調動/273
Unit 6 Fire，Quit and Retirement解僱、辭職與退休/276
Unit 7 Salary and Bonus 工資與獎金/285
