編輯推薦
《跨文化商務交際》特色；▲跨文化交際理倫與商務交往實踐相結合
▲國際商務文化與中國文化相結合
▲通過幕例學習培養學生的跨文化交際能力
▲每章有學習目標和中文邊注，配有圖表。
內容簡介
本書共10章，第1至4章以跨文化交際學的基本理論為框架，闡述交際與文化的關係、文化價值觀對跨文化商務交際的影響，介紹文化差異在言語和非言語方面的表現。第5至10章運用跨文化交際學理論具體分析重要商務實踐活動中的文化差異，即跨文化商務寫作、禮儀、談判、行銷、倫理和企業文化。教材特色；
▲跨文化交際理倫與商務交往實踐相結合
▲國際商務文化與中國文化相結合
▲通過幕例學習培養學生的跨文化交際能力
▲每章有學習目標和中文邊注，配有圖表
目錄
Chapter1Communication:AnInterculturalPerspectiveI.BasicsofHumanCommunication
1.NeedsandPurposesforCommunication
2.DefinitionofCommunication
3.TheScopeandClassificationofCommunication
4.TheProcessofCommunication
5.CharacteristicsofCommunication
II.AReviewofInterculturalCommunicationStudy
1.InterculturalCommunicationStudyintheU.S.
2.InterculturalCommunicationStudyinChina
3.TheMultidisciplinaryNatureofInterculturalCommunicationStudy
III.AReviewofInterculturalBusinessCommunication
1.TheResearchofInterculturalBusinessCommunication
2.TheImportanceofLearningInterculturalBusinessCommunication
3.TheComplexityinLearningInterculturalBusinessCommunication
Chapter2UnderstandingCulturesandTheirValues
I.TheNatureofCulture
1.DefinitionsofCulture
2.IngredientsofCulture
3.CharacteristicsofCulture
II.TheBasicsofCulturalValues
1.DefinitionofValue
2.ValuesFormtheCoreofCulture
3.PrioritiesofCulturalValues
III.UnderstandingCulturalPatterns
1.KluckhohnandStrodtbecksValueOrientations
2.Hofstede-BondsValueDimensions
3.TrompenaarsValueDimensions
4.SchwartzsValueInventory
5.HallsHigh-andLow-contextOrientation
Chapter3ComprehendingVerbalCommunication
I.TheRelationBetweenlanguageandCulture
1.TheInfluenceofCultureonLanguage
2.TheInfluenceofLanguageonCulture
II.CulturalImpactonLanguageatVariousLevels
1.MeaningsofWords
2.SociolinguisticRules
3.AnalysisofSpeechActs
4.DiscoursePatterns
5.VerbalStyles
Chapter4PerceivingnonverbalCommunication
I.TheBasicsofNonverbalCommunication
1.DefiningNonverbalCommunication
2.TheImportanceofNonverbalCommunication
3.FunctionsofNonverbalCommunication
II.CulturalImpactonNonverbalCommunication
1.BodyMovement
2.EyeContact
3.Touch
4.Smell
5.Paralanguage
6.SpatialLanguage
7.TemporalLanguage
Chapter5InterculturalBusinessWriting
I.TheImportanceofWritinginInterculturalBusinessCommunication
II.CulturalConsiderationinPlanningBusinessMessages
1.DefiningPurpose
2.AnalyzingInterculturalAudiences
3.SelectingaChannelandMedium
III.CulturalConsiderationinOrganizingBusinessMessages
1.OrganizingRoutine,Good-news,andgoodwillMessages
2.OrganizingBad-newsMessages
3.OrganizingpersuasiveMessages
4.OrganizingReports
5.OrganizingEmploymentMessages
IV.CulturalDifferencesinFormatandLayoutofBusinessLetters
Chapter6InterculturalBusinessEtiquetteandProtocol
I.TheImportanceofAppropriateEtiquetteandProtocol
II.DefiningBusinessEtiquetteandProtocol
III.CulturalDifferencesinBusinessEtiquetteandProtocol
1.InitialBusinessRelationships
2.SocialEntertainment
3.Gift-givingEtiquette
4.BusinessDress
5.BusinessScheduling
6.TheUseofHumor
Chapter7InterculturalBusinessNegotiation
I.DefiningInterculturalNegotiation
II.InterculturalNegotiationVariables
1.FactorsInfluencingBusinessNegotiation
2.AnalysisofInterculturalNegotiationVariables
III.InterculturalNegotiationModelsandStyles
1.InterculturalNegotiationModels
2.InterculturalNegotiationStyles
IV.InterculturalNegotiationStrategiesandGuidelines
1.InterculturalNegotiationStrategies
2. InterculturalNegotiationGuidelines
Chapter8InterculturalMarketingCommunication
I.ACulturalApproachtoInternationalMarketing
1.Marketing:BorrowedConceptsandPracticos
2.MarketingasanExchangeandCommunicationProcess
II.CulturalInfluenceonSelectedAspectsofMarketingand
Advertising
1.VerbalLanguage
2.Nonverballanguage
3.RitualsandReligions
4.Values
III.GlobalMarketingandAdvertising
1.controversialIssuesofGlobalMarketing
2.ThinkingGloballyandActingLocally
3.TheGlobalConsumer
Chapter9InterculturalBusinessEthics
I.lawandEthicsofInterculturalBusinessCommunication
1.TheNatureofLegalEnvironmentofInternationalBusiness
2.EthicalDilemmasinInterculturalBusinessCommunication
II.MajorLegalandEthicalIssuesinInterculturalBusiness
Communication
1.ProtectionofIntellectualProperty
2.DisputeSettlementThroughLegalChannels
3.Labor-managementRelationsandEmployment
4.TheIssueofBriberyandCorruption
III.BuildingEthicalCompetenceinInterculturalBusiness
Communication
1.MoralPhilosophiesorRelevancetoBusinessEthics
2.IncorporatingEthicsintoInternationalBusinessDecisions
3.AUniversalSetofEthics
Chapter10OrganizationalCultureandInterculturalCommunication
Training
I.TheFoundationsofOrganizationalCulture
1.DefiningOrganizationalCulture
2.TheFunctionofOrganizationalCulture
3.DifferencesBetweenOrganizationalandNationalCultures
4.TypesofOrganizationalCulture
II.TheRoleofCommunicationinOrganizations
1.TheStructureofCommunicationinOrganizations
2.InterculturalCommunicationNeedsinOrganizations
III.InterculturalCommunicationTraininginOrganizations
1.ContentAreasofInterculturalCommunicationTraining
2.AFour-stepApproachtoImprovingIntercultural
CommunicationCompetence
KeytoExercises
Bibliography
前言
一個企業的成功，不僅取決於它的生產能力，而且取決於它的文化能力；在國際商務活動中，還取決於它的跨文化交際能力。經濟全球化的趨勢、國際商務活動的日益頻繁，越來越顯示出對多元文化理解的必要性和跨文化交際能力的重要性。跨文化意識意味著直接的經濟效益。一個企業想讓自己的產品在國際市場上占有一席之地，一個跨國公司想在其他國家或地區取得經濟效益，不僅要具備高超的經濟、技術和管理水平，而且需要深刻了解對象國的文化。正因為如此，世界上許多大公司都十分重視國際商務活動中跨文化交流的研究和培訓，許多經貿類大學都把跨文
精彩書摘
Fromdatacollectedin63countries,withmorethan60,000individualstakingpart,Schwartzderivedatotalof10distinctvaluetypes（power,achievement,hedonism,stimulation,self-direction,universalism,benevolence,tradition,conformity,andsecurity）atanindividual-levelanalysis.TheseindividuallevelValuetypeseachrepresentanumberofvalueswhichcanbecombinedinajoint"idea":Valueslocatedinthe"Powervaluetypearelikelytoindicateanindividualwhovaluessocialstatusandprestigeorcontrolanddominanceoverpeopleandresources.Highscoresinthe"Achievement"valuetypewouldindicateahighprioritygiventopersonalsuccessandadmiration."Hedonism"representsavaluetypewherepreferenceisgiventopleasureandself-gratification."Stimulation"representsagroupofvaluesthatexpressapreferenceforanexcitinglife,and"Self-direction"adistinctgroupofvaluesthatvalueindependence,creativity,andfreedom.The"Universalism"valuetypeontheothersiderepresentsapreferenceforsocialjusticeandtolerance,whereasthe"Benevolence"valuedomaincontainsvaluespromotingthewelfareofothers.The"Conformity"valuetypecontainsvaluesthatrepresentobedienceandthe"Tradition"valuetypeismadeupoutofvaluesrepresentingarespectfortraditionsandcustoms.Lastly,the"Security"valuetypeisavalueorientationcontainingvaluesrelatingtothesafety,harmony,andwelfareofsocietyandofoneself（Schwartz,2001）.
Viewedinacircularorder,thesetentypesofvaluescanbeorderedintofourhigherordervaluetypes:"opennesstochange"combinesstimulation,self-direction,andapartofhedonism;"self-enhancement"combinesachievementandpoweraswellastheremainderofhedonism.Ontheoppositesideofthecircle,"conservation"combinesthevalueorientationsofsecurity,tradition,andconformity;and"self-transcendence",whichcombinesuniversalismandbenevolence.Thesefourhigherordervaluetypesformtwobipolarconceptualdimensions.
