Company Profile
Aokang Group Co Ltd, formerly Yongjia Olin shoe factory, founded in 1988 by Aokang Group Co Ltd, formerly Yongjia Olin shoe factory, founded in 1988 by . company has leaded in passing the ISO9001 international quality system certification and ISO14001 environment system certification, and become the industry co - operation in the first batch of industrial tourism demonstration sites; after ten years of development, has been awarded the title of provincial key backbone enterprise of the People's Republic of China, "a group of five", the provincial contract - observing trust - worthy unit, the first - rated, a well - known brand as one of the top 50 Chinese industry has remained in the top 10 national private enterprises of company has leaded in passing the ISO9001 international quality system certification and ISO14001 environment system certification, and become the industry co - operation in the first batch of industrial tourism demonstration sites; after ten years of development, has been awarded the title of provincial key backbone enterprise of the People's Republic of China, "a group of five", the provincial contract - observing trust - worthy unit, the first - rated, a well - known brand as one of the top 50 Chinese industry has remained in the top 10 national private enterprises of .
product "Aokang Group Co., Ltd." and shoes in succession in Zhejiang Province famous trademark,brand - name products in Zhejiang Province, China won five consecutive Top Ten Shoe Wang, and awarded the China Famous - brand, trademark, etc the title company, and to donate 4,000 yuan, chairman and president Wang Zhentao Mr Group, is one of the first awarded the May 1st Labor Medal, and was elected as a member of the 15th China Top 10 Outstanding Young Persons" the title company, and to donate 4,000 yuan, chairman and president Wang Zhentao Mr Group, is one of the first awarded the May 1st Labor Medal, and was elected as a member of the 15th China Top 10 Outstanding Young Persons" .
Aokang Group Co., Ltd is a leather shoes industry, and with business in real estate, the areas of biologics, industry, region, regional development of the national private enterprises of Group currently employs 15,000 people, with three major production bases,30. Several international first - class production line, with annual output of leather shoes super
millions across the country and more than 30 provincial branches, more than 3,000 chain stores, the store has more than 800 millions across the country and more than 30 provincial branches, more than 3,000 chain stores, the store has more than 800 . in Italy, Spain, the United States, Japan, as well as the establishment of foreign branches and in Italy, Spain, the United States, Japan, as well as the establishment of foreign branches and .
simultaneously, in Wenzhou, Guangzhou and Milan, Italy, the establishment of three shoe pattern design center, every year to develop new varieties of more than 3000, Aokang Group Co., Ltd., a group product is always in the forefront of the 2 2.
Analysis Of The Advantages
In 2001, Aokang Group Co Ltd to start multi - brands operation, successively by Kang Long and Marie Claire senior fashion casual shoes women shoes, the extraordinary success of the In 2001, Aokang Group Co Ltd to start multi - brands operation, successively by Kang Long and Marie Claire senior fashion casual shoes women shoes, the extraordinary success of the . now Aokang Group of leather shoes co., ltd., Kang Long leather shoes, town shoes won the titles of National Inspection - free Product
the share of the home trade to gain former two the share of the home trade to gain former two . 2003, the Group is to invest in Bishan County in Chongqing to invest 10 billion yuan for land requisition of 2600 mu for the construction of the west china shoes centre industrial park, Chengdu in Sichuan province to establish Kanghua Biological Products Co., Ltd., Huanggang, Hubei in premium commercial pedestrian street construction,In Wenzhou, Zhejiang Province and other eight industry - leading enterprises of China's first private consortium of Sino - Swiss consortium, it has achieved good social and economic effects of the
steady management company in the domestic market, on the basis of the first Joint Italian footwear brand such as transnational corporations, and the international market, hard on the Aokang Group Co., Ltd. Brand construction into a brand - name international companies to shoemaking enterprise of trade, as well as a commercial real estate, biologics, etc shoemaking enterprise of trade, as well as a commercial real estate, biologics, etc .
enterprises with an annual capacity of 40 billion yuan, creating a profit of over 600 million yuan, 50 billion, with enterprises with an annual capacity of 40 billion yuan, creating a profit of over 600 million yuan, 50 billion, with . Group managed in management system,Headquarters center composed of eight, consisting of 18 domestic and foreign subsidiaries and divisions Group managed in management system,Headquarters center composed of eight, consisting of 18 domestic and foreign subsidiaries and divisions .
the company has a staff of more than 20,000 people, owns three major shoe production base, five shoe brand the company has a staff of more than 20,000 people, owns three major shoe production base, five shoe brand . across the country and more than 30 provincial company, more than 3,000 chain stores, the store has more than 800 across the country and more than 30 provincial company, more than 3,000 chain stores, the store has more than 800 .
at the same time, the city of Wenzhou in Zhejiang province, Dongguan in Guangdong and Italy and Milan, as well as the establishment of three shoes, can we not develop every year thousands of new shoes, fashion tide shoes development,ensure that Aokang Group Co., Ltd. Brand at the forefront of the company has leaded in passing the ISO9001 international quality system certification and ISO14001 environment system certification, and becoming the country's first industrial tourism demonstration sites, was awarded the National May 1st Labor Merit Certificate company has leaded in passing the ISO9001 international quality system certification and ISO14001 environment system certification, and becoming the country's first industrial tourism demonstration sites, was awarded the National May 1st Labor Merit Certificate .
product "Aokang Group Co Ltd" shoes successively gained the Chinese derma is banner shoe king, "China Famous Trademark of China etc. the title, and become the only Chinese shoes industry of iconic brands and companies diversify investments .
in Bishan County, Chongqing City Construction in Western China's largest western shoe industrial garden area,In the Sichuan city of Chengdu Kanghua Biological Products Company, in Huanggang, Hubei, Shandong Yanggu dinitrochalcone under construction of commercial pedestrian street in the upscale, and started developing a China - 100 series of the commercial pedestrian street of strategy, it has achieved good economic benefit and social benefit in Bishan County, Chongqing City Construction in Western China's largest western shoe industrial garden area,In the Sichuan city of Chengdu Kanghua Biological Products Company, in Huanggang, Hubei, Shandong Yanggu dinitrochalcone under construction of commercial pedestrian street in the upscale, and started developing a China - 100 series of the commercial pedestrian street of strategy, it has achieved good economic benefit and social benefit . company in the stable operation of the domestic market, with an international shoe brand established friendly and cooperative relationship, and in the United States, India, Hong Kong has established subsidiaries. Bosch products are exported to more than 60 countries and regions, and strive to turn out more of Aokang Group Co., Ltd. Brand construction into a global brand 
Aokang Cooperation
O International Co Ltd (603001, guba) announcement, the company and Alibaba (China) Co., Ltd in O2O signed cooperation framework agreement, the parties will give full play to respective advantages, improve competitiveness and exploit the market jointly, and the both sides of the future market expansion strategy for both sides to create a greater commercial value
Leading Products
Major product "Aokang Group Co., Ltd." in shoes, with the "wearing of Aokang Group Co., Ltd., Belle" being advertised as a household name, both domestically and overseas, in succession, who all won in Wenzhou and to be the first batch of Wenzhou famous brand product, brand - name products in Zhejiang Province, China, wearing Chinese shoes industry's highest honor, the "dermal mark", in succession to Chinese leather the title of king and so on, as the recommended products by China Consumers, 2001 3 months for the first country to have a name of the product, the domestic market share of the top three in china bus trade famous brand product, brand - name products in Zhejiang Province, China, wearing Chinese shoes industry's highest honor, the "dermal mark", in succession to Chinese leather the title of king and so on, as the recommended products by China Consumers, 2001 3 months for the first country to have a name of the product, the domestic market share of the top three in china bus trade .
Cultural Concept
1. Corporate Mission: To human progress while serving with the america can "dream is to walk out of", Aokang Group Co., Ltd. and its customers, employees and stakeholders to keep abreast of the times: the university will continue to change the substance of human life and service, is to change people's spiritual life and the progress and development with world: Aokang Group Co Ltd and the world, to revitalize the national industry and realize the vision of the world - famous brand
2, Vision of Dongpeng: Century of Aokang Group Co Ltd, the global brand 2, Vision of Dongpeng: Century of Aokang Group Co Ltd, the global brand . 3, core values: integrity, innovation, human - oriented, harmonious 3, core values: integrity, innovation, human - oriented, harmonious .
Integrity: Honesty Is Base of Enterprises, reliable foundation,Development of Bao an Integrity: Honesty Is Base of Enterprises, reliable foundation,Development of Bao an . to be honest to your customers, employees, shareholders, as well as three to four for government honesty, should respect each other and to the society to be honest to your customers, employees, shareholders, as well as three to four for government honesty, should respect each other and to the society .
innovation: There will be no development without innovation, innovation is the soul of progress is to carry forward the cause of the inexhaustible power innovation: There will be no development without innovation, innovation is the soul of progress is to carry forward the cause of the inexhaustible power . to a culture of innovation, management innovation, technological innovation to a culture of innovation, management innovation, technological innovation .
Humanism: Humanism is the key to success of enterprises, including the person, respect person, care for the people in place management, customers, employees, shareholders of the confidence, understanding person; only through constantly learning can we successfully Humanism: Humanism is the key to success of enterprises, including the person, respect person, care for the people in place management, customers, employees, shareholders of the confidence, understanding person; only through constantly learning can we successfully . harmony: establishing harmonious working and living environment, the establishment of harmonious external cooperation and development platform,as in the community as a whole to contribute to the development of the harmony: establishing harmonious working and living environment, the establishment of harmonious external cooperation and development platform,as in the community as a whole to contribute to the development of the .
4, corporate motto: The word must believe, 4, corporate motto: The word must believe, . 5, Enterprise spirit: unity is strength 5, Enterprise spirit: unity is strength .
6, short - term development direction: working together with its main business leather shoes, enlarge their market share and profit ability 6, short - term development direction: working together with its main business leather shoes, enlarge their market share and profit ability . 7, long - term development direction: to become domestic shoe industry march on internalization development road, make efforts to produce branded 7, long - term development direction: to become domestic shoe industry march on internalization development road, make efforts to produce branded .
Honors Obtained
2009 was the first brand of Chinese men's shoes, the same year sales volume ranks the first in the industry!Aokang Group of leather shoes co., ltd. as a leader in China today has entered the international market, world - famous brand!2009 annual Employers Award Presentation Ceremony held in Beijing, Aokang Group Co., Ltd., and more than 30 representatives from different industry, different areas of the U serves as a model for the enterprise, the "Best Companies to Work For" by 8 April 2011, the new decade of the new forces of the 3rd Jin Yuan Award Ceremony in Beijing International Hot Spring Hotel, named as one of China's most successful breakthrough force enterprise Aokang Award to 8 April 2011, the new decade of the new forces of the 3rd Jin Yuan Award Ceremony in Beijing International Hot Spring Hotel, named as one of China's most successful breakthrough force enterprise Aokang Award to .
123. 18 yuan, topped the 2012 list of 100 most valuable brands in the top 26, and continues to hold the title of the article of footwear Brands 
Marketing Mode
Marketing Modes: - shatterer Wenzhounese to be good at business are well known all over the world, Aokang Group Co Ltd, the owner of the Wang Zhentao also had acquired over the Second China Outstanding Marketing people "Tripod" prize in the Award's General Sales Manager, with the "China marketing guru" Marketing Modes: - shatterer Wenzhounese to be good at business are well known all over the world, Aokang Group Co Ltd, the owner of the Wang Zhentao also had acquired over the Second China Outstanding Marketing people "Tripod" prize in the Award's General Sales Manager, with the "China marketing guru" . from 1988 to China's development, Aokang Group Co., Ltd Marketing Mode in Group on experienced four stages The first stage is
wholesale, belongs to the extensive production and sales of the separation stage wholesale, belongs to the extensive production and sales of the separation stage . Wang Zhentao as salesman of the 100,000 troops together, travelled extensively in the marketing of products Wang Zhentao as salesman of the 100,000 troops together, travelled extensively in the marketing of products .
dealers have the money, to Aokang Group Co Ltd, a point of sale purchase,Once purchase orders, market places selling efforts on dealers have the money, to Aokang Group Co Ltd, a point of sale purchase,Once purchase orders, market places selling efforts on . this time marketing mode, manufacturers of low - value acquisition is the production of profits, loss of the network resource is a second stage manufacturer this time marketing mode, manufacturers of low - value acquisition is the production of profits, loss of the network resource is a second stage manufacturer .
. was pooling system, the quality of shoes, and to do only "re", struggle to make inroads in normal bazaar was pooling system, the quality of shoes, and to do only "re", struggle to make inroads in normal bazaar .
Wang Zhentao, analyzed the market situation, it is primarily a goods of wenzhou businessmen on a no - confidence, risk - averse, affecting their business reputation Wang Zhentao, analyzed the market situation, it is primarily a goods of wenzhou businessmen on a no - confidence, risk - averse, affecting their business reputation . if own production, quality guarantee, the indication of "Registered Trademark", develop the style of the advantage,must be able to open the door to Grand Mall if own production, quality guarantee, the indication of "Registered Trademark", develop the style of the advantage,must be able to open the door to Grand Mall .
When Aokang Group Co., Ltd., on the back of his leather shoes from Wuhan to return when he knows the mall get the manager, the manager not only for his production of shoes out of admiration for the young man with an obsessive touched same time because of the "state" institutions and methods of disposal of limitations, the manager still hesitating about how to accept this" private " same time because of the "state" institutions and methods of disposal of limitations, the manager still hesitating about how to accept this" private ".
shoes at this very moment, Aokang Group Co Ltd to students who would have thought a good idea he proposed, he's going to take a lease on a counter, for sale, and rental in advance to the MPC for deliberation; Cheng, refusing to let the malls or take a few risks shoes at this very moment, Aokang Group Co Ltd to students who would have thought a good idea he proposed, he's going to take a lease on a counter, for sale, and rental in advance to the MPC for deliberation; Cheng, refusing to let the malls or take a few risks . persuaded,The manager promised him on first - half try counter persuaded,The manager promised him on first - half try counter .
month trial, he was one of the over - the - counter sales, the mall than 10 counter manager also high month trial, he was one of the over - the - counter sales, the mall than 10 counter manager also high . .
That have reassured the Aokang Group Co Ltd, the person behind the counter, in style, have listened to our customers, all code, color and quality of the opinions and put the information back to the factory to adjust the production plan, often three to five days, the customer requirements can be achieved at the counter, the up - and - hot That have reassured the Aokang Group Co Ltd, the person behind the counter, in style, have listened to our customers, all code, color and quality of the opinions and put the information back to the factory to adjust the production plan, often three to five days, the customer requirements can be achieved at the counter, the up - and - hot . So, Aokang Group Co., Ltd., and break free from the original arcade system, the information of the tentacles extend directly to the market, the implementation of the "integrated factory", launched "introducing enterprises into store"the first wave with
later, at the nation's largest shopping mall in the shop with the counters once made dealers and distributors of Aokang Group Co Ltd is marketing the work of the "legs" later, at the nation's largest shopping mall in the shop with the counters once made dealers and distributors of Aokang Group Co Ltd is marketing the work of the "legs" . date, Aokang Group Co., Ltd., the country has a mall, as well as the establishment of more than 800 shops in shops and shoppes, Aokang Group Co Ltd of primitive accumulation, expanded reproduction, increase brand awareness plays an active role in the third stage is the
Franchising, introducing a0p { Franchising, introducing a0p {.} by 1997, with the intensification of market competition, consumer products, services and brand awareness and higher demands with } by 1997, with the intensification of market competition, consumer products, services and brand awareness and higher demands with .
,The original implementation of "integrated factory", and "multilevel retail marketing strategy, especially since the" Multi - Echelon Distribution "and the cost is too high and the guarantee of the brand of the ills has not obviously adapted to the requirements of the market's ,The original implementation of "integrated factory", and "multilevel retail marketing strategy, especially since the" Multi - Echelon Distribution "and the cost is too high and the guarantee of the brand of the ills has not obviously adapted to the requirements of the market's . must have a brand - new marketing mode, and meet the market requirements of the marketing and network marketing way, to the new round of one - upping rival must have a brand - new marketing mode, and meet the market requirements of the marketing and network marketing way, to the new round of one - upping rival .
in this case, Aokang Group Co Ltd's chairman, Wang Zhentao took measures to open domestic footwear counterparts, with the introduction of" - "of the franchise's sales model, the bold introduction of chain monopoly,an earlier commitment to the franchise's exploration and practice for in this case, Aokang Group Co Ltd's chairman, Wang Zhentao took measures to open domestic footwear counterparts, with the introduction of" - "of the franchise's sales model, the bold introduction of chain monopoly,an earlier commitment to the franchise's exploration and practice for . in January 1998, the first chain store of Aokang Group Co Ltd officially introduced the Zhejiang Yongjia county shangtang town, which is also the Chinese shoes industry. It is the first of a chain of stores, the opening day in a hospital was reported booming sales
henceforth, Aokang Group Co Ltd's marketing is now within the scope of the new chain monopoly enterprise development onto the speedway henceforth, Aokang Group Co Ltd's marketing is now within the scope of the new chain monopoly enterprise development onto the speedway . so far, Aokang Group Co Ltd (Group) of China has established more than 30 provincial branches, has opened more than 2,000 chain stores, also in Italy, the Netherlands, Spain,Indonesia has established five foreign subsidiaries, forming of an east - west interconnector, one in the south of Galá Marketing Pattern in so far, Aokang Group Co Ltd (Group) of China has established more than 30 provincial branches, has opened more than 2,000 chain stores, also in Italy, the Netherlands, Spain,Indonesia has established five foreign subsidiaries, forming of an east - west interconnector, one in the south of Galá Marketing Pattern in .
Aokang Group Co Ltd, a chain of Chinese leather shoes in wind - whipped Aokang Group Co Ltd, a chain of Chinese leather shoes in wind - whipped . currently on the market rapidly, all kinds of small leather shoes brand monopolized shop high - efficiently over a wide area, so that the shoes everywhere in the Chinese market, the heroes that the currently on the market rapidly, all kinds of small leather shoes brand monopolized shop high - efficiently over a wide area, so that the shoes everywhere in the Chinese market, the heroes that the .
chain monopoly marketing mode in the network of fast replication, the ascension of the brand, and plays a very important role in particular manufacturer acquired secondary profit, profit margin,brand profit and multi - brand in the fourth stage is the chain monopoly marketing mode in the network of fast replication, the ascension of the brand, and plays a very important role in particular manufacturer acquired secondary profit, profit margin,brand profit and multi - brand in the fourth stage is the . - - .
Since the turn of the century, leather shoes market competition, market segmentation has been increasingly obvious that Since the turn of the century, leather shoes market competition, market segmentation has been increasingly obvious that . a marketing advantage is being gradually weakened a marketing advantage is being gradually weakened .
facing the new situation, it is necessary to timely adjust marketing strategy facing the new situation, it is necessary to timely adjust marketing strategy . this time, the brand extension appears to have become fashionable among this time, the brand extension appears to have become fashionable among .
many large enterprises in one industry do not far away, we begin the brand superiority to a new industry extends many large enterprises in one industry do not far away, we begin the brand superiority to a new industry extends . in Wenzhou, there is an area that is originally made of leather shoes enterprises, but You think clothing; some originally doing clothing business that helped to start in Wenzhou, there is an area that is originally made of leather shoes enterprises, but You think clothing; some originally doing clothing business that helped to start .
in this once - hot brand extension began spreading,Aokang Group Co Ltd, but surprisingly chose another route, multi - brands in this once - hot brand extension began spreading,Aokang Group Co Ltd, but surprisingly chose another route, multi - brands . 9 August 2001, Aokang Group Co Ltd in Wenzhou Group convened a second brand Kang Long brand of listed news conference, once again, with more than 4,000 shoe from peers and the media in which caused great 9 August 2001, Aokang Group Co Ltd in Wenzhou Group convened a second brand Kang Long brand of listed news conference, once again, with more than 4,000 shoe from peers and the media in which caused great .
the same day, Kang Long leather shoes of the Cupertino company unveiled, Kang Long leather shoes of an iconic Hong Kong stars Felix Wong also officially debuted in Wenzhou Kanglong the same day, Kang Long leather shoes of the Cupertino company unveiled, Kang Long leather shoes of an iconic Hong Kong stars Felix Wong also officially debuted in Wenzhou Kanglong . new leather shoes and leather shoes of Aokang Group Co Ltd in positioning on the market, there is a noticeable difference,The products are mainly joined to mass tourism leisure products, mainly to wear light comfortable, affordable style of our products and services to market competition new leather shoes and leather shoes of Aokang Group Co Ltd in positioning on the market, there is a noticeable difference,The products are mainly joined to mass tourism leisure products, mainly to wear light comfortable, affordable style of our products and services to market competition .
"Kang Long" leather shoes in addition to the "National Inspection - exempted Products" Chinese derma mark product and the State General Administration for Quality Supervision and Inspection Center (JC746 - three of the honor, and passed the ISO9000 quality system certification, Aokang Group Co Ltd with the strength of backing "Kang Long" leather shoes in addition to the "National Inspection - exempted Products" Chinese derma mark product and the State General Administration for Quality Supervision and Inspection Center (JC746 - three of the honor, and passed the ISO9000 quality system certification, Aokang Group Co Ltd with the strength of backing . these advantages it launched to the market will favor these advantages it launched to the market will favor .
therefore, company management ad that enrol business is yet to be released, there is a lot of it franchisees poured requested that the agency" Long Kang. " brand Kang Long brand of smash brand Kang Long brand of smash .
launched on 27 February 2002, Wenzhou International Hotel launched on 27 February 2002, Wenzhou International Hotel . Ao Kang Group Limited, the Group has been the third brand of "Marie Claire" senior fashion shoe retailer in the "European Style? China Shoes? Ladies", the conference in the colorful, palatial wuma street in stores, people in to see him as a spokesman Michele - - and big - bodied atmosphere in Wenzhou shoe inadvertently broke the silence of the sky for a long time Ao Kang Group Limited, the Group has been the third brand of "Marie Claire" senior fashion shoe retailer in the "European Style? China Shoes? Ladies", the conference in the colorful, palatial wuma street in stores, people in to see him as a spokesman Michele - - and big - bodied atmosphere in Wenzhou shoe inadvertently broke the silence of the sky for a long time .
beauty Aokang Group Co Ltd is the latest addition to the Kang Long's casual wear market after the impact, another masterpiece,It is targeted at high - income women, the brand has been personified as a young and beautiful, independent, self - confidence of female white collar, high - priced products to the nearest thousand dollars per year and is limited to 80 pairs of left and right, in the National Class A market of specialty stores does not exceed 200 beauty Aokang Group Co Ltd is the latest addition to the Kang Long's casual wear market after the impact, another masterpiece,It is targeted at high - income women, the brand has been personified as a young and beautiful, independent, self - confidence of female white collar, high - priced products to the nearest thousand dollars per year and is limited to 80 pairs of left and right, in the National Class A market of specialty stores does not exceed 200 . in internal management and external marketing are all "Aokang Group Co., Ltd.", "Kang Long"
different in recent years, Women Shoes Production and brands is the industry of topic, mired in poverty and to challenge foreign brands, the Guangzhou land and embarrassing different in recent years, Women Shoes Production and brands is the industry of topic, mired in poverty and to challenge foreign brands, the Guangzhou land and embarrassing . Aokang Group Co Ltd, the group launched the "Beautiful Girl" series of shoes by the famous Italian designer Ma Mr Holl - designed,raw materials mostly imported from abroad, have unique and inimitable charm Aokang Group Co Ltd, the group launched the "Beautiful Girl" series of shoes by the famous Italian designer Ma Mr Holl - designed,raw materials mostly imported from abroad, have unique and inimitable charm .
at the same time, "Marie Claire" also put an end to the Wenzhou high - grade lady shoes which have no history of at the same time, "Marie Claire" also put an end to the Wenzhou high - grade lady shoes which have no history of . according to Aokang Group Co., Ltd., explained, "Aokang Group Co Ltd is the enterprise of" Taurus" brand, it should connect with the same name, is the mainstay of the company, the company is mainly provide a cash flow of the; "Long" is" Aokang Group Co., Ltd., a "brand of firewall, acting as a brand the interdictor role, make wenzhou in even the country's numerous sighting of Aokang Group Co Ltd, a small shoe company to low impact" Aokang Group Co., Ltd. "when subjected to strong counterattacks; "Beautiful Girl" is a high - road brand, aimed at creating the top brands of ladies' as
mission three brand positioning, owing to the introduction of intensive farming, the space, which further improves the market share, reducing operational risk and aim to achieve marketing success of mission three brand positioning, owing to the introduction of intensive farming, the space, which further improves the market share, reducing operational risk and aim to achieve marketing success of . 1 1.
Enterprise Development
The Development Trajectory
Aokang Group Co., Ltd., will be the development of enterprises is divided into three phases: the first from 1988 to 1991, is the initial stage of the in your four years with the completion of the two accumulation, it is capital is the accumulation of shoemaking experience accumulated in the second stage is from 1992 to 1994, is an early stage of in your four years with the completion of the two accumulation, it is capital is the accumulation of shoemaking experience accumulated in the second stage is from 1992 to 1994, is an early stage of .
main flag has four: one is the 1992 New has 2 buildings located, invested 160 million yuan to purchase domestic equipment, new recruit 300 employees - - the year the output value of RMB 12.8 million with carried JSI for an enterprise's carried JSI for an enterprise's .
Three is the product of good quality,brand, in 1994, Aokang Group Co Ltd, trademark becomes well - know trademarks as the First, Aokang Group Co Ltd in Wenzhou shoes were awarded the title of the first batch of brand - name Three is the product of good quality,brand, in 1994, Aokang Group Co Ltd, trademark becomes well - know trademarks as the First, Aokang Group Co Ltd in Wenzhou shoes were awarded the title of the first batch of brand - name . four of Deng Xiaoping Deng Xiaoping's South to the third stage is four of Deng Xiaoping Deng Xiaoping's South to the third stage is .
1995 to now, is the enterprise's rapid development stage 1995 to now, is the enterprise's rapid development stage . June 1995, as well as the establishment of Wenzhou Shoe - Leather enterprise in Wenzhou, the earliest of Aokang Group Co Ltd in 1996 June 1995, as well as the establishment of Wenzhou Shoe - Leather enterprise in Wenzhou, the earliest of Aokang Group Co Ltd in 1996 .
Group Limited, a company of the output value of 1. 18 billion, and profit and tax of 15 million yuan,Leather Shoe Industry in Zhejiang Province ranks the second place in the by 1997 and the scale of enterprise in the triple jump: in June 1997, the rise for Zhejiang Aokang Group Co Ltd, in July, the Ministry of Agriculture of the People's Republic of China approved the Aokang Group Co Ltd is the national township enterprise group, the national large - scale 23 enterprises; in August, the State Administration for Industry and Commerce approved the Aokang Group Co., Ltd is a national no - region group
of the year in which the output value of 2. 38 billion, and profit and tax of 35 million, compared to 96 and doubled, the profit and tax, reflecting an increase of 20 million, is the best economic benefits of township enterprises, ranks the first in February 1998,Aokang Group Co Ltd's first landing on China's Wang Shoe, becoming the country's industry output of year Top 10 ranks the first in February 1998,Aokang Group Co Ltd's first landing on China's Wang Shoe, becoming the country's industry output of year Top 10 .
3. 78 billion profit and tax of 48 million yuan, compared with 97 respectively increased by more than 50 per cent, the rate of development in the country with the industry is the fastest 1999, enterprises have been zhejiang province famous - brand one of the top 50 national private enterprises of 1999, enterprises have been zhejiang province famous - brand one of the top 50 national private enterprises of .
2001, Aokang Group Co., Ltd., a yield of up to 700 million, production value of 8. 2 billion, and profit and tax of 1.2 billion, according to the China Leather Industry Association six comprehensive assessment, Aokang Group Co Ltd ranked the second in the industry,Zhejiang's first 2002, production reached 800 million pairs, the output value exceeding 10 billion yuan, and profit and tax of 1. 8 billion, the highest total on record
groups through this amazing numbers reveal what we are seeing is the Aokang Group Co., Ltd specializing in the nationwide network of rapid expansion, from 1998 to now become the first of more than 2000 from 1998 to now become the first of more than 2000 .
chain business in the 1980s found a home in China, has ten years chain business in the 1980s found a home in China, has ten years . start of the decade, It didn't receive much notice, however, have done particularly well recently.
According to China Chain Operation Association last year and 6 months,national chain up to 2100, a shop number is 3. 2 million, with total annual sales of 230 billion yuan chain operation enterprises rapid expansion is a talisman, an enterprise that has the reputation of his products of wider market of choice for chain operation enterprises rapid expansion is a talisman, an enterprise that has the reputation of his products of wider market of choice for .
Generally, chain business of modern enterprises are divided into direct chain with special chain Generally, chain business of modern enterprises are divided into direct chain with special chain . direct chain enterprises to invest in their own stores, in the case of the special nature of the chain is a franchise chain, the output of the enterprises is not only the tangible material product but also an invisible mode,And this invisible is the best one of the most critical factors for the survival of a chain of stores direct chain enterprises to invest in their own stores, in the case of the special nature of the chain is a franchise chain, the output of the enterprises is not only the tangible material product but also an invisible mode,And this invisible is the best one of the most critical factors for the survival of a chain of stores .
Usually, When a corporation develops to a certain scale will be involved in both of the parallel mode, and to expand the marketing network is used to establish a regular chain stores, so you can play the role of the shop in the role, promote the enterprise brand culture Usually, When a corporation develops to a certain scale will be involved in both of the parallel mode, and to expand the marketing network is used to establish a regular chain stores, so you can play the role of the shop in the role, promote the enterprise brand culture . as in some of the important city commercial pedestrian street by the headquarters or direct investment holding business, in what is now on the property; on the other hand a special chain by the franchisee to run, with headquarters on the property are not overlapped when as in some of the important city commercial pedestrian street by the headquarters or direct investment holding business, in what is now on the property; on the other hand a special chain by the franchisee to run, with headquarters on the property are not overlapped when .
enterprises had set up a certain number of stores,I'd get considered for franchise chain in such a way that the member store development, expand the enterprise's competition in the universities and enterprises had set up a certain number of stores,I'd get considered for franchise chain in such a way that the member store development, expand the enterprise's competition in the universities and . One is can become franchisees of sample store; the second is to take on the Franchise approach to developing the franchise headquarters invested less, does not require large investment; thirdly, by way of Franchising and develop marketing network One is can become franchisees of sample store; the second is to take on the Franchise approach to developing the franchise headquarters invested less, does not require large investment; thirdly, by way of Franchising and develop marketing network .
Aokang Group Co Ltd is to take these two modes, in January 1998 in Yongjia County opened its first domestic proprietary shoes specialty stores, already reeling from the massive build - up of a franchise chain store Aokang Group Co Ltd is to take these two modes, in January 1998 in Yongjia County opened its first domestic proprietary shoes specialty stores, already reeling from the massive build - up of a franchise chain store . has successfully opened over 2,000 chain stores,special exhibition gallery with over 800 stores (store) has successfully opened over 2,000 chain stores,special exhibition gallery with over 800 stores (store) .
franchise chain stores, although not necessarily headquarters paid too much money, but to succeed in business is by no means easy franchise chain stores, although not necessarily headquarters paid too much money, but to succeed in business is by no means easy . if a problem occurs in a certain link, likely would ruin the whole if a problem occurs in a certain link, likely would ruin the whole .
therefore For the headquarters, must have a complete set of agreement for the development of the Company of the mode of operation, in this regard, Aokang Group Co., Ltd has accumulated many valuable experience First, Aokang Group Co Ltd will start its franchise to minimise the risk of the record or field.
For example: they choose partners of the character, reputation, financial strength,select locations - - such as through - the - spot investigation and market survey, before the preliminary establishment of franchisees of archives, after screening began to discuss cooperation, so that the two parties in the days before he reached a win - win purpose; secondly, to ensure that the franchisee must follow the established headquarters of the business model; the third is to help in guiding the franchise: 's headquarters from marketing manager and marketing personnel regularly participating stores and given substantive support, as is the case with the promotional activities of the Company, the POP of the brochures to be posted, the window decoration and sales training, etc., and helps the franchised outlets to develop viable business plans, improve management performance, effective market analysis,and advertising and brand image etc. of the support; the fourth is to supervise and regular supervision and examination personnel manager, the member that buy - to - day implementation of the specification and impartment of skills often hold sales headquarters and individual merchants of effective communication, to strengthen assessment and rectify bad practices headquarters and individual merchants of effective communication, to strengthen assessment and rectify bad practices .
franchise chain store, sharing the same on the basis of goodwill is seeking to reach the four, i.e., a uniform product and service, unified image, unified management precisely because these four unified, Aokang Group Co Ltd will rapid cloning of one after another boutique, will own the sales terminal extends across precisely because these four unified, Aokang Group Co Ltd will rapid cloning of one after another boutique, will own the sales terminal extends across .
simultaneously, Aokang Group Co Ltd, also in practice,summarized which were characteristic of the "four modernizations" management mode: image standardization, all of the stores are located in the downtown area, there is a unified in - store appearance, decoration and varieties, Aokang Group Co Ltd has own characteristic; business integration, and implements distribution, delivery, wholesale, retail services, at the provincial, municipal and central stores are provided with a distribution center, each chain store, the store has the convenience of being close to the distribution center, delivery, and are transported by special cars formed a production, pins, batches, zero integrally in the commordity circulation; the standardization of the management, have all established personnel, training, financial, institutional and statistical aspects of the business plan;value - added service, we try to do the sales job simultaneously, Aokang Group Co Ltd, also in practice,summarized which were characteristic of the "four modernizations" management mode: image standardization, all of the stores are located in the downtown area, there is a unified in - store appearance, decoration and varieties, Aokang Group Co Ltd has own characteristic; business integration, and implements distribution, delivery, wholesale, retail services, at the provincial, municipal and central stores are provided with a distribution center, each chain store, the store has the convenience of being close to the distribution center, delivery, and are transported by special cars formed a production, pins, batches, zero integrally in the commordity circulation; the standardization of the management, have all established personnel, training, financial, institutional and statistical aspects of the business plan;value - added service, we try to do the sales job . was particularly noteworthy, in practice they also formed its own unique management methods, and programs such as Aokang Group Co Ltd, a clerk at training was particularly noteworthy, in practice they also formed its own unique management methods, and programs such as Aokang Group Co Ltd, a clerk at training .
author in interviews when he rolled over and Aokang Group Co Ltd, a training assistant, had to admire the Aokang Group Co Ltd, the marketing of these frontline marketing elite, who for more than a decade of experience, to write the textbook of author in interviews when he rolled over and Aokang Group Co Ltd, a training assistant, had to admire the Aokang Group Co Ltd, the marketing of these frontline marketing elite, who for more than a decade of experience, to write the textbook of . no moisture, and furthermore, a national marketing network, a nationwide interactive, dynamic service, to provide customers with high - quality products at the same time,There is also provided as the municipality of no moisture, and furthermore, a national marketing network, a nationwide interactive, dynamic service, to provide customers with high - quality products at the same time,There is also provided as the municipality of .
became an Aokang Group Co., Ltd. in the new market situation, the competitive advantage of Aokang Group Co Ltd, the Group is production and sales of mens and womens leather shoes enterprises, and other daily necessities, shoes and low - tech, but Aokang Group Co Ltd, in focusing on the quality of products, while also paying attention to the fact that the creation of a "Aokang Group Co., Ltd., a" service brand
company has setup the customer service department, set up full - time post - sale service, by on - duty consumers to call in with questions company has setup the customer service department, set up full - time post - sale service, by on - duty consumers to call in with questions . issued credit card products, the "Three Guarantees" shall", the time within which the occurrence of the problem,According to the actual situation in which the guaranteed repair, replacement or refunding issued credit card products, the "Three Guarantees" shall", the time within which the occurrence of the problem,According to the actual situation in which the guaranteed repair, replacement or refunding .
beyond the "three guarantees" period, will also continue to follow which are truly the best possible service to the customer; beyond the "three guarantees" period, will also continue to follow which are truly the best possible service to the customer; . Aokang Group Co., Ltd. promises: no matter where the consumer's purchase of Aokang Group Co., Ltd., a shoe, as long as the" three guarantees" period, to any one of the shops, enjoyLike and meticulous service
as long as is reasonably requested by customers, the company will try to satisfy all customer - satisfaction service as long as is reasonably requested by customers, the company will try to satisfy all customer - satisfaction service . center center .
for nearly two years, some domestic enterprises to improve the brand, have all invested heavily in launch of for nearly two years, some domestic enterprises to improve the brand, have all invested heavily in launch of . service such as Buick and launched the "Buick" of independent brands, sales of "care" in the 1970s, the evolution from passive service to initiative service idea service such as Buick and launched the "Buick" of independent brands, sales of "care" in the 1970s, the evolution from passive service to initiative service idea .
solicitude of Aokang Group Co., which was also in the "active consideration" after service in the 1970s, like the annual "consumer day" before and after, organize the relevant advisory activities,on the spot to deal with complaints from some customers, will knock on doors and handling complaints Furthermore, Customer Service Department is establishing a "customer clubs, and fashion of the Membership to Aokang Group Co Ltd, each of the consumer to provide more and better after - sales service Furthermore, Customer Service Department is establishing a "customer clubs, and fashion of the Membership to Aokang Group Co Ltd, each of the consumer to provide more and better after - sales service .
Development Idea
International Thinking: Harmony globalization when Chinese shoes from pure product output, gradually raising the output to the network and brand, the Europeans began to exclaim: Chinese dragons, really!The EU's intentions really are afraid of Chinese shoes from entering its upscale market, two - year anti - dumping is your time, Hung actually Chinese shoes from entering the EU for the upscale market is a matter of time International Thinking: Harmony globalization when Chinese shoes from pure product output, gradually raising the output to the network and brand, the Europeans began to exclaim: Chinese dragons, really!The EU's intentions really are afraid of Chinese shoes from entering its upscale market, two - year anti - dumping is your time, Hung actually Chinese shoes from entering the EU for the upscale market is a matter of time . "in the EU against Chinese leather shoes to levy a 16.5 per cent anti - dumping duty of 10 days, a famous shoes manufacturing enterprises in charge of pleading for the
thereafter, Aokang Group Co Ltd also announced because EU anti - dumping lawsuits while playing with the world of shoemaking thereafter, Aokang Group Co Ltd also announced because EU anti - dumping lawsuits while playing with the world of shoemaking . China is a big country, and the gradual conversion of power China is a big country, and the gradual conversion of power .
1240 Chinese shoe companies are facing is the millions of jobs, to advocate a harmonious society, harmonious stability first from work, 1240 Chinese shoe companies are facing is the millions of jobs, to advocate a harmonious society, harmonious stability first from work,. 2 million households become stable since the 1980s, the shoe industry in the world of the center of gravity from Europe and North America turned to the Far East, China has become the world's footwear industry transfer of intensively 2 million households become stable since the 1980s, the shoe industry in the world of the center of gravity from Europe and North America turned to the Far East, China has become the world's footwear industry transfer of intensively .
this industry transfer is the global economic integration, the development of market economy rules of antidumping this industry transfer is the global economic integration, the development of market economy rules of antidumping . as a kind of trade remedy measures, and encouraged the parties to stand in the way of a fair stage it fully, and competition and cooperation, promote the sustainable development of the global shoe industry productivity, will make it more durable as a kind of trade remedy measures, and encouraged the parties to stand in the way of a fair stage it fully, and competition and cooperation, promote the sustainable development of the global shoe industry productivity, will make it more durable .
"Aokang Group Co., Ltd., and China shoes industry sued the EU push for China and the world of them and the healthy, sustainable development "On March 30, 2012, the Ministry of Commerce of China Bureau of Fair Trade under the auspices of the EU Trade Defence Instruments; seminar on the Green Paper, Aokang Group Co Ltd on behalf of the Group to the Commission's Directorate - General for Trade Trade was the first Director of the Division's relief and other direct advice: "The appeal is not a confrontational, nor accused "On March 30, 2012, the Ministry of Commerce of China Bureau of Fair Trade under the auspices of the EU Trade Defence Instruments; seminar on the Green Paper, Aokang Group Co Ltd on behalf of the Group to the Commission's Directorate - General for Trade Trade was the first Director of the Division's relief and other direct advice: "The appeal is not a confrontational, nor accused .
we sought from the relevant laws and principles of interpretation, seek to give you a definite answer, which will directly influence the entire domestic industry and other industries we sought from the relevant laws and principles of interpretation, seek to give you a definite answer, which will directly influence the entire domestic industry and other industries ." Previously, Aokang Group Co., Ltd and other Chinese shoe companies to the EU anti - dumping lawsuit soon, the European Commission has to rethink its trade remedy measures of the Green Paper in fact
,Early in June 2006, the EU imposed provisional anti - dumping, Aokang Group Co Ltd of EU footwear Calvo, president of the federation attend at the invitation of the Spanish shoe industry forum pointed out: cooperation is a win - win cooperation, despite the risks, but abandoned it, the greater risk, So, instead of passively waiting for someone to pry a cake, not to share the cake in the ,Early in June 2006, the EU imposed provisional anti - dumping, Aokang Group Co Ltd of EU footwear Calvo, president of the federation attend at the invitation of the Spanish shoe industry forum pointed out: cooperation is a win - win cooperation, despite the risks, but abandoned it, the greater risk, So, instead of passively waiting for someone to pry a cake, not to share the cake in the . international competition; there should be broad - minded, inclusive, is more about being out of the narrow - minded ethnic consciousness and competition consciousness, the more learned international competition; there should be broad - minded, inclusive, is more about being out of the narrow - minded ethnic consciousness and competition consciousness, the more learned .
to offset the weakness in the international setting, "Society and maximize the integration of domestic, international and native resources and two,Only in business of china manufacturing industry and should go on the road to to offset the weakness in the international setting, "Society and maximize the integration of domestic, international and native resources and two,Only in business of china manufacturing industry and should go on the road to . "Wang Zhentao think "Wang Zhentao think .
To elevel the culture construction To elevel the culture construction.
Operation Strategies
1, Multivariate breakthrough: real estate, pharmaceuticals, footwear 3 Ma Qi flooding in Aokang Group, the industry is currently capable of being on the property, bio - pharmaceuticals and shoes with three sub - par 1, Multivariate breakthrough: real estate, pharmaceuticals, footwear 3 Ma Qi flooding in Aokang Group, the industry is currently capable of being on the property, bio - pharmaceuticals and shoes with three sub - par . as a matter of fact, "seven years ago, Aokang Group Co Ltd to commence a strategic adjustment", while traditional shoe - making industry is a low - profit Wang Zhentao is seeking to adjust one of the reasons as to why as a matter of fact, "seven years ago, Aokang Group Co Ltd to commence a strategic adjustment", while traditional shoe - making industry is a low - profit Wang Zhentao is seeking to adjust one of the reasons as to why .
chose the real estate and biopharmaceutical, Aokang Group Co., Ltd., saying, This is the "test" to come to the In fact, prior to the biopharmaceutical, Aokang Group Co Ltd also opt to do other industries, Wang Zhentao is just not willing to talk about a fine experience,Finally they found, and the biopharmaceutical and commercial property to Aokang Group Co. ,Ltd. is the path to be followed by the famous American corporate strategists
. Arthur A. Toma abdicates his other works include "Strategic Management, proposed that diversification and success can be measured from two aspects, one is the new industry and existing industry form a mutual matching of the competitive advantage; on the other hand, it is a new industry and bring more financial profit
Obviously, shoe retail sufficient cash flow for capital - intensive real estate and biopharmaceutical provided funds to support Obviously, shoe retail sufficient cash flow for capital - intensive real estate and biopharmaceutical provided funds to support . in the financial crisis, Aokang Group Co Ltd under the unprecedented economic downturn,said Aokang Group Co Ltd has plans for the mass production of biological vaccines, which is also of Aokang Group Co Ltd as the shoe outside the new profit in the financial crisis, Aokang Group Co Ltd under the unprecedented economic downturn,said Aokang Group Co Ltd has plans for the mass production of biological vaccines, which is also of Aokang Group Co Ltd as the shoe outside the new profit .
like maverick of Aokang Group Co., Ltd., a real - estate and distinctive of, "not as a real - estate by a real - estate", but all of the Aokang Group of leather shoes co., ltd. 2006, Aokang Group Co., Ltd., a two - year, $2 billion to establish the first commercial pedestrian street in Huanggang, Hubei; go through with the
Bishi Aokang Group Co., Ltd., has publicly said it will "within five years in the country to build hundreds of commercial pedestrian street" quanjiao Aokang Group Co Ltd in Wenzhou Commercial Pedestrian Street of public investment, which is already the Aokang Group Co Ltd built according to a third pedestrian street quanjiao Aokang Group Co Ltd in Wenzhou Commercial Pedestrian Street of public investment, which is already the Aokang Group Co Ltd built according to a third pedestrian street .
Aokang Group Co Ltd, a publicly disclosed, is a set of business pedestrian street projects, the city's leisure, sightseeing, history and culture into the modern and multi - set high - street brand Aokang Group Co Ltd, a publicly disclosed, is a set of business pedestrian street projects, the city's leisure, sightseeing, history and culture into the modern and multi - set high - street brand . type high - street, upon completion, Aokang Group Co Ltd and Suning will be introduced, such as KFC in more than 100 domestic and foreign brand type high - street, upon completion, Aokang Group Co Ltd and Suning will be introduced, such as KFC in more than 100 domestic and foreign brand .
while in these pedestrian street, Aokang Group Co Ltd will focus on the recommended brands of shoes, which is also the Aokang Group Co Ltd, the only reason " while in these pedestrian street, Aokang Group Co Ltd will focus on the recommended brands of shoes, which is also the Aokang Group Co Ltd, the only reason ". do commercial real estate,Aokang Group Co Ltd of these divisions, respectively, by a professional team of professional managers in the business, while Wang Zhentao himself accidentally from the industrialist to become "investors" of the character do commercial real estate,Aokang Group Co Ltd of these divisions, respectively, by a professional team of professional managers in the business, while Wang Zhentao himself accidentally from the industrialist to become "investors" of the character .
of Aokang Group Co Ltd at the end of each of the second year of the budget will be made, then various subsidiaries around the respective strategies, Directorate General of Budget, of Aokang Group Co Ltd at the end of each of the second year of the budget will be made, then various subsidiaries around the respective strategies, Directorate General of Budget, . 2 and obtain the approval of the owners, and the lift: to enter the" smile curve "upstream from 2001 onwards, Aokang Group Co., Ltd., a short - term, multi - brands, in addition to the existing" Aokang Group Co., Ltd., a "brand, also launched Kang Long", "Marie Claire" and "Heliconia" three big brands but
,Aokang Group Ltd's sub - brands are positioned in the low - end consumer groups, the store was also the second - and third - tier markets ,Aokang Group Ltd's sub - brands are positioned in the low - end consumer groups, the store was also the second - and third - tier markets . "up" seems to have become the shoe's a trend that the "up" seems to have become the shoe's a trend that the .
Year of the Tiger, who specializes in mass - market acquisitions love Daphne International Footwear, and in the mid - and high - end brands, from 2 to 6 Year of the Tiger, who specializes in mass - market acquisitions love Daphne International Footwear, and in the mid - and high - end brands, from 2 to 6 . the same in the beginning of this year, Red Dragonfly also acquired Europe's three high - end shoe brand dealership the same in the beginning of this year, Red Dragonfly also acquired Europe's three high - end shoe brand dealership .
Aokang Group Co Ltd was no exception Aokang Group Co Ltd was no exception . Aokang Group Co Ltd and Italian shoe brand of Wanli (Widnes) signed the Agreement,In Greater China, a country in which ownership of the upmarket market Aokang Group Co Ltd and Italian shoe brand of Wanli (Widnes) signed the Agreement,In Greater China, a country in which ownership of the upmarket market .
Aokang Group Co Ltd plans to invest over the next five or six hundred million the Wanli Weed brand to over 300 domestic luxury mall Aokang Group Co Ltd plans to invest over the next five or six hundred million the Wanli Weed brand to over 300 domestic luxury mall . .
This was the beginning of a process of Aokang Group Co., Ltd, General Manager Wan Li Weide You Xian Yong said publicly, Aokang Group Co Ltd will in future enrich product line for high - end products, to department store channel, and only gradually from the middle and low end products of the products with the strategy on research and development of Aokang Group Co Ltd is also toward the "smile curve" at the upper end of the climb point shortly before the strategy on research and development of Aokang Group Co Ltd is also toward the "smile curve" at the upper end of the climb point shortly before the .
,Aokang Group Co Ltd, a "high - tech research and development base of digitized" inaugurated just now, which marks the development of Aokang Group Co Ltd completed the transition from 2D to 3D design ,Aokang Group Co Ltd, a "high - tech research and development base of digitized" inaugurated just now, which marks the development of Aokang Group Co Ltd completed the transition from 2D to 3D design . so - called 3D, i.e. by the introduction of advanced automation equipment and related software, and application of CAD / CAM integrated technology to transform traditional shoe - making industry, from the begin of the shoe, the shoe boots design to the late shoe sheet cutting and so on. As a result, the digital operation, so that it not only can make the process of standardization, but also can shorten the time from design to the placing on the market of the cycle, reduce the number of personnel, save the material cost, thereby reducing enterprise indirectly,At the same time, enhance competitiveness and
, Aokang Group Co Ltd will also be a part of the shoe manufacturing business outsourcing, Wang Zhentao commented, "Compared to brands, producing this piece of Aokang Group Co Ltd, is not the most important of the" , Aokang Group Co Ltd will also be a part of the shoe manufacturing business outsourcing, Wang Zhentao commented, "Compared to brands, producing this piece of Aokang Group Co Ltd, is not the most important of the" . 2009, Aokang Group Co., Ltd. in its 3000 stores nationwide implementation of fruit "and" marketing "strategy, i.e. selling like fruit sold shoes
in line with this strategy, Aokang Group Co Ltd and break the original four seasons of the year it of new practices, will be to introduce a new version of the eight seasons of the year, every month there are new OTC in line with this strategy, Aokang Group Co Ltd and break the original four seasons of the year it of new practices, will be to introduce a new version of the eight seasons of the year, every month there are new OTC . This can not only better meet consumer demand,also helps reduce the store inventory, but this necessitates an Aokang Group Co Ltd from their supply chains, improving their supply chain operational efficiencies This can not only better meet consumer demand,also helps reduce the store inventory, but this necessitates an Aokang Group Co Ltd from their supply chains, improving their supply chain operational efficiencies .
With this strategy, Aokang Group Co Ltd in 2009 overall sales increased up to 20% With this strategy, Aokang Group Co Ltd in 2009 overall sales increased up to 20% . 3, the path to market: footwear, pharmaceutical Fr delade hnder Aokang Group Co., Ltd. established in 1988, is now a member of the "twenty - something"
almost in the same period (1987) the establishment of the Daphne, as early as 1995, listed in Hong Kong, currently valued at more than 115 billion HK $ almost in the same period (1987) the establishment of the Daphne, as early as 1995, listed in Hong Kong, currently valued at more than 115 billion HK $., established in 1981 and Belle, business gathering,In 2007 on the hong kong exchange, is now worth more than HK $754 million, has already become the carrier of the domestic shoe even , established in 1981 and Belle, business gathering,In 2007 on the hong kong exchange, is now worth more than HK $754 million, has already become the carrier of the domestic shoe even .
upstarts, including the possession of the hundreds of brands of Hongguo International Holdings Ltd., and Saturday and Footwear, also have been the venue for the 2003 and 2009 in Singapore Exchange and the SZSE - listed 2007, Belle of listed peers, Aokang Group Co., Ltd., have deeply realized the necessity of listing, has publicly said, "Shoes of integration of the economic globalization, a company can only learn through listing on the capital to grow big and strong and continue to be viable in the market
"idea of Aokang Group Co., Ltd., Aokang Group Co Ltd is accelerating the process of listing, in his own words, Aokang Group Co., Ltd. ", are listed on the way to catch", but also a shoemaking and bio - pharmaceuticals subsidiaries" are listed on the road to catch the " as a matter of fact, as early as in 2004, has been trying to play the capital as a matter of fact, as early as in 2004, has been trying to play the capital .
for the time being, Aokang Group Co to Wenzhou of Shenli Group, Fapai Group, Yuanyang glasses, Yaohua Ele 8 private enterprises, Sino - Swiss consortium composed, Wang Zhentao served as Vice - Chairman and spokesman for the time being, Aokang Group Co to Wenzhou of Shenli Group, Fapai Group, Yuanyang glasses, Yaohua Ele 8 private enterprises, Sino - Swiss consortium composed, Wang Zhentao served as Vice - Chairman and spokesman . Today, Sino - Swiss consortium was doing more real estate projects,"Wenzhou big. A lot of the buildings was done", while it was founded "to financial capital as a link, entering the Chinese super - large - scale investment projects, such as national key projects, finance, infrastructure, etc., the"
"in the Swiss syndicate of original ideas and strategic goals are very good, but it wasn't born when", Wang Zhentao said, because "when many of the policy is not open, which will enable you to" "in the Swiss syndicate of original ideas and strategic goals are very good, but it wasn't born when", Wang Zhentao said, because "when many of the policy is not open, which will enable you to" . Actually, Ricky, has also been tried in the equity investment projects, "also made two", but Aokang Group Co., Ltd., admits, "this is something, but it's not our specialty", two of the team "is a property of the team" 
Aokang Shares
Aokang's original investment pledge to Lujiazui International Trust Co., Ltd of 40, 000, 000 shares with limited sales conditions circulation 2013 on 15 November, the China Securities Depository and Clearing Corporation Limited Shanghai Branch to handle the equity pledge is released. In the meantime, Aokang investment held by the Company with limited sales conditions circulation 40, 000, 000, it again pledges such shares to Lujiazui International Trust Co., Ltd., and handle the equity pledge and the pledge period is from November 15 to the pledgee to submit an application for registration of the pledge until 
