圖書信息
出版社: 北京大學出版社; 第1版 (2010年4月1日)
叢書名: 21世紀商務英語系列教材
平裝: 115頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787301168219
條形碼: 9787301168219
尺寸: 25.4 x 18 x 0.8 cm
重量: 200 g
內容簡介
《商務英語聽說教程》是一本為高等學校全日制本專科生編寫的商務英語教材，也可以作為高等學校夜大、函大的聽說教材。《商務英語聽說教程(學生用書)》為上海市教委專項學科建設項目之一“法商外語教學論”中的一個子項目。《商務英語聽說教程(學生用書)》共12單元，每單元都涉及一個商務活動主題，其中的聽力練習和口語活動均圍繞該主題進行。本教材的特色主要表現在以下幾個方面：本教材將真實的商務活動與英語教學充分融為一體。將角色扮演和案例學習等體驗式學習引入課堂。教學設計嚴謹，為體驗式學習打好基礎。
目錄
Unit 1 Corporate Culture
Part A Getting Started
Part B Listening Tasks
Listening 1: About Management Worldwide Ltd.
Listening 2: About IKEA
Listening 3: About IKEA (continued)
Listening 4: briefing on Some Companies' Corporate Culture
Part C Video Clip
Part D Home Listening: The NEW GE Corporate Culture
Unit 2 Interview
Part A Getting Started
Part B Listening Tasks
Listening 1: Dialogue 1
Listening 2: Dialogue 2
Listening 3: Passage-Making a Good Impression
Part C Video Clip
Part D Home Listening: Getting an Interview
Unit 3 Job and Career
Part A Getting Started
Part B Listening Tasks
Listening 1: Why They Like Their Jobs
Listening 2: How They View Their Jobs
Part C Video Clip
Part D Home Listening: What I Like About My Job
Unit 4 Entrepreneurs
Part A Getting Started
Part B Listening Tasks
Listening 1: What Do You Need to Be an Entrepreneur?
Listening 2: Emerging Market Pioneer——Jack Ma
Part C Video Clip
Part D Home Listening: A Radio Interview
Unit 5 Making Arrangements
Part A Getting Started
Part B Listening Tasks
Listening 1: Arranging a Conference
Listening 2: Confirming Conference Arrangements
Listening 3: Arranging for a Business Trip
Part C Video Clip
Part D Home Listening: Asad's Schedule
Unit 6 Business Traveling
Part A Getting Started
Part B Listening Tasks
Listening 1: Security Check; Major Responsibility of a Secretary
Listening 2: Checking in to a Hotel
Listening 3: Attending a Trade Show
Part C Video Clip
Part D Home Listening: Welcoming Visitors
Unit 7 Business Visit and Entertainment
Part A Getting Started
Part B Listening Tasks
Listening 1: Booking Tickets
Listening 2: Arranging a Visit
Listening 3: First Visit
Part C Video Clip
Part D Home Listening: Business Meals and Dining Out
Unit 8 Business Meetings
Part A Getting Started
Part B Listening Tasks
Listening 1: A Meeting on Cutting the Budget
Listening 2: Arrangement of a Sales Conference
Listening 3: A Conference on Carrying out a New Plan
Part C Video Clip
Part D Home Listening: A Meeting on Solving Problems
Unit 9 Presentation
Part A Getting Started
Part B Listening Tasks
Listening 1: Product Presentation
Listening 2: First Day at JPC
Part C Video Clip
Part D Home Listening: Business Knowledge
Unit 10 Business Negotiations
Part A Getting Started
Part B Listening Tasks
Listening 1: Negotiation: Getting Started
Listening 2: Negotiation: Bargaining
Listening 3: Negotiation: Closing the Deal
Part C Video Clip: "I Quit" Position in Negotiations
Part D Home Listening: An Interview: Negotiation Strategy
Unit 11 Advertising and Marketing
Part A Getting Started
Part B Listening Tasks
Listening 1: Analyzing Techniques of Advertising
Listening 2: How McDonald's Revolutionized Marketing 30 Years Ago
Part C Video Clip
Part D Home Listening: Reebok Launches Ad Campaign
Unit 12 Solving Problems
Part A Getting Started
Part B Listening Tasks
Listening 1: Delivery Problem
Listening 2: Settling Claims
Listening 3: Negotiation Tips
Part C Video Clip
Part D Home Listening: Interview with an Negotiation Expert
References
