圖書信息
出版社: 外語教學與研究出版社; 第1版 (2008年9月1日)
外文書名: Intercultural Communication in Business
平裝: 206頁
正文語種: 英語
開本: 16
ISBN: 7560071333, 9787560071336
條形碼: 9787560071336
尺寸: 24.2 x 18.6 x 1.2 cm
重量: 440 g
內容簡介
《高等學校英語拓展系列教程?跨文化商務交際》旨在幫助學生了解並掌握跨文化商務交際方面的知識，增強跨文化理解，克服文化衝突，加強文化溝通與合作，應對經濟全球化背景下日益頻繁的跨文化商務交流活動。
《高等學校英語拓展系列教程?跨文化商務交際》從跨文化交際基本理論入手，層層深入，詳盡分析了跨文化商務交際理論框架，清晰展現了不同文化中的商務禮儀、商務談判技巧和跨文化管理策略。並選用豐富典型的商務文化案例予以分析，引導學生活學活用。每章均配有導讀、課後練習、案例分析及補充閱讀，幫助學生掌握重點，拓寬思維，提高分析套用能力。
目錄
Chapter 1 Culture, Communication, Intercultural Communication
Culture
Communication
Intercultural Communication
Summary
Exercises
Case Study: To Be Direct or Not
Further Reading: Cultural Differences
Chapter 2 Communication Between Cultures: Verbal Communication
Verbal Communication
Oral Communication
Written Communication
Summary
Exercises
Case Study: The Problem of Using the Local Language
Further Reading: Practice in Telephone Sales
Chapter 3 Communication Between Cultures: nonverbal Communication
Nonverbal Communication
Kinesics
Space and Distance
Summary
Exercises
Case Study: How Can You Still Smile?
Further Reading: Features of Kinesics
Chapter 4 Contrasting Cultural Values
Cultural Values
Cultural Dimensions
Summary
Exercises
Case Study: Hand in the Report in 15 Days
Further Reading: Cultural Values in International Business
Chapter 5 Culture Shock in International Communication
Feelings of Culture Shock
Stages of Culture Shock
Symptoms of Culture Shock
Curing Culture Shock
High-context and Low-context Cultures
Summary
Exercises
Case Study: Are the Problems Right There or Not?
Further Reading: Culture Clash
Chapter 6 Business Etiquette and Social Customs
Introductions and Greetings
Handshaking and Exchanging Business Cards
dressing and Dining
Social Customs
Gift Giving and Receiving
Humor, Superstitions and Taboos
Summary
Exercises
Case Study: What Caused the Conflict?
Further Reading: "Going Dutch" Versus "Chinese Hospitality"
Chapter 7 Business Negotiation Across Cultures
Communication in Negotiation
The Influence of Cultural Differences on Negotiation
Negotiation Strategies
Physical Context of Negotiation
Phases of Negotiation
Summary
Exercises
Case Study: Why Didn't the American Manager Explain Directly?
Further Reading: Factors that Influence International Business Negotiation
Chapter 8 Intercultural Management
Cultural Factors in International Business Management
Corporate Culture
Development of Teamwork
Strategies for International Marketers
Summary
Exercises
Case Study: GE's Informality
Further Reading: Team Building
Key to Exercises
Bibliography
