圖書信息
出版社: 高等教育出版社; 第1版 (2005年1月1日)
外文書名: Market Leader Teacher's Resource Book(Upper Intermediate)
平裝: 235頁
正文語種: 英語
開本: 16
ISBN: 9787040174717
條形碼: 9787040174717
尺寸: 27.8 x 20.4 x 1.2 cm
重量: 458 g
作者簡介
作者：(英國)馬斯庫爾(Mascull.B.) 改編：《體驗商務英語》改編組
內容簡介
《體驗商務英語》系列教材為引進改編教材，原系列教材是非常成熟的商務英語系列教材，改編後可適應我國高校教學的需要。該系列教材語言素材真實，相關教學和學習資源配套完整。共4級，每一級都有學生用書、練習冊、教師用書、試題庫和錄音帶，此外配有教學錄像，並提供網站支持。另外還編有《國際管理》、《商法》、《銀行與金融》和《商務英語語法與用法》。《體驗商務英語》系列教材話題緊跟國際經濟發展形勢，循序漸進地訓練學生用英語進行調研分析、歸納總結和使用正確語體作書面或口頭表述的能力。既可以幫助在校生了解真實的商務環境和話題，學習地道的商務英語；也可以幫助從事各種經濟活動的商務人員通過語言技能綜合訓，較快地提高語言能力。可作為英語專業商務英語方向基礎階段課程教材，也可作為在職人員進修商務英語高級課程教材或社會培訓之用。
目錄
Notes on units
Unit 1 Communication
At a glance
Business brief
Lesson notes
Unit 2 International marketing
At a glance
Business brief
Lesson notes
Unit 3 Building relationships
At a glance
Business brief
Lesson notes
Unit 4 Success
At a glance
Business brief
Lesson notes
Unit 5 Job satisfaction
At a glance
Business brief
Lesson notes
Unit 6 Rist
At a glance
Business brief
Lesson notes
Unit 7 E-commerce
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Team building
At a glance
Business brief
Lesson notes
Unit 9 Raising finance
At a glance
Business brief
Lesson notes
Unit 10 Customer service
At a glance
Business brief
Lesson notes
Unit 11 Crisis management
At a glance
Business brief
Lesson notes
Unit 12 Management Styles
At a glance
Business brief
Lesson notes
Unit 13 Takeovers and mergers
At a glance
Business brief
Lesson notes
Unit 14 The future of business
At a glance
Business brief
Lesson notes
Revision
Unit B
Text bank
Teacher's notes
Unit 1 Communication
Communication with employees
Communication with the world at large
Unit 2 International marketing
Towards a global brand
Culteral problems in international marketing
Unit 3 Building relationships
Employer-employee relationships
Relationships between companies:strategic alliances
Unit 4 Success
What makes product innovations successful?
What makes countries successful?
Unit 5 Job satisfaction
job sharing
Job loyalty
Unit 6 Risk
computer crime
Fraud and corruption
Unit 7 e-commerce
Difficulties of distribution 1
Difficuities of distribution 2
Unit 8 Team building
Team-building techniques 1
Team-building techniques 2
Unit 9 Raising finance
Business incubators
venture capital in Europe
Unit 10 Customer service
Earning customer loyalty
Difficult customers
Unit 11 Crisis management
Crisis of confidence
InternaI crises
Unit 12 Management styles
Styles of corporate leadership
Corporate culture and management styles
Unit 13 Takeovers and mergers
Takeovers across cultures 1
Takeovers across cultures 2
Unit 14 The future of business
Will services become more important than manufacturing？
Technological revolutions
Text bank answer key
Unit 3 Building relationships
Networking
Unit 4 Success
Negotiating
Unit 5 Job satisfaction
Handling difficult situations
Unit6 Risk
Reaching agreement
Unit 7 E-commerce
Presentations
Unit 8 Team building
Resolving conflict
Unit 9 Raising finance
Negotiating：tactics
Unit 10 Customer service
Active Iistening
Unit 11 Crisis management
Asking and answering difficult questions
Unit 12 Management styles
Socialising：putting people at ease
Unit 13 Takeovers and mergers
Summarising in presentations
Unit 14 The future of business
Telephoning：getting the right information
Sudio scripts
