電子商務專業英語教程(第2版)

電子商務專業英語教程(第2版)

《電子商務專業英語教程(第2版)》由王曄,張慧芳編寫,電子工業出版社出版的書籍。 本書由16個主題單元組成,涵蓋了電子商務領域的基本理論、基本知識、基本技術、基本套用和法規等內容。每個主題單元由主課文、副課文、閱讀材料、辭彙、注釋和練習組成。

內容簡介

本書旨在幫助讀者掌握電子商務專業英語術語及用法,培養和提高讀者閱讀和翻譯專業英語文獻資料的能力。本書由16個主題單元組成,涵蓋了電子商務領域的基本理論、基本知識、基本技術、基本套用和法規等內容。每個主題單元由主課文、副課文、閱讀材料、辭彙、注釋和練習組成。

目 錄

Unit 1 Electronic Commerce Theory

Text A Overview of Electronic Commerce

Exercises

Text B Advantages and Disadvantages of Electronic Commerce

Reading Materials

IT Producing Industries—Hopeful Sighs in 2003

IT Producing Industries Weather the Recession and Recover Slowly

Unit 2 Internet and Protocols

Text A Computer Networks

Exercises

Text B The TCP/IP Protocol Suite

Reading Materials

A Nation Online:How Americans Are Expanding Their Use of the Internet

Unit 3 Economics of Electronic Commerce

Text A Interaction of Economics and E-Commerce

Exercises

Text B E-Commerce Changes the Economics of Research

Reading Materials

Online Marketing Basics

Establishing a Web Presence

Unit 4 Web Publishing

Text A Online Publishing

Exercises

Text B Opportunities and Risks of Electronic Publishing

Reading Materials

Assessing the Need for an Online Store

Unit 5 Logistics

Text A Logistics in Electronic Commerce

Exercises

Text B The Logistics Gaps in China

Reading Materials

The First Step to Internet Marketing:Pick Something to Promote

Step One: Pick Something to Promote

Selling Stuff

Collecting Leads

Info to Collect

Other Stuff You Can Achieve with Search Ads

Unit 6 EDI and Its Application

Text A Electronic Data Interchange (EDI)

Exercises

Text B EDI Adoption and EDI Maturity

Reading Materials

Ten Key Steps to Successfully Marketing Your Business Online

Unit 7 Electronic Marketing Structure and Direct Marketing

Text A Overview of Electronic Marketing Structure

Exercises

Text B Direct Marketing

Reading Materials

Internet Marketing and Customer Referrals

Unit 8 SCM and Electronic Commerce

Text A IT and Supply-Chain Management

Exercises

Text B The Significance of Virtual Value Chains in Revealing New Market Opportunities

Reading Materials

A History of Logistics / Supply Chain Management

Unit 9 Advertising Strategies

Text A Advertising Methods on the Web

Exercises

Text B Advertisement Strategies

Reading Materials

How to Start Selling Online

Unit 10 Security Issues in Electronic Commerce

Text A Internet E-Commerce Security

Exercises

Text B Creating and Maintaining Brands on the Web

Reading Materials

E-Commerce Security: Fact or Fiction?

Unit 11 Electronic Commerce Legislation

Text A Legal Issues in E-Commerce

Exercises

Text B Secure Payment Protocols and Security Schemes

Reading Materials

How Does an Online Store Handle Credit Card Orders?

Unit 12 Web Marketing

Text A Web Marketing Strategies

Exercises

Text B Protection of Intellectual Property in Online Business

Reading Materials

Keyword Research

Unit 13 Electronic Commerce and Information Economy

Text A The Evolving Information Economy

Exercises

Text B The Information Economy and Competitive Advantage of

Enterprises: A Value Chain Analysis

Reading Materials

E-Commerce in the Digital Economy

Unit 14 Internet Finance

Text A Crowdfunding

Exercises

Text B Crowdfunding: the Disruptors Disruptor

Reading Materials

Mobile Payment

Unit 15 Electronic Commerce Trust

Text A Role of Trust in E-Business Success

Exercises

Text B Designing Trust into Online Experiences

Reading Materials

Competing for Eyeballs by Branding

Unit 16 Electronic Commerce Planning

Text A Planning Electronic Commerce Initiatives

Exercises

Text B Managing Electronic Commerce Implementation

Reading Materials

How to Choose the Right E-Commerce System

參考譯文

第1單元 課文A:電子商務概要

第2單元 課文A:計算機網路

第3單元 課文A:經濟學和電子商務的互動

第4單元 課文A:網路出版

第5單元 課文A:電子商務中的物流

第6單元 課文A:電子數據交換(EDI)

第7單元 課文A:網路行銷結構概述

第8單元 課文A:信息技術與供應鏈管理

第9單元 課文A:網路廣告方法

第10單元 課文A:電子商務網路安全

第11單元 課文A:電子商務的法律問題

第12單元 課文A:網路行銷策略

第13單元 課文A:持續發展的信息經濟

第14單元 課文A:眾籌

第15單元 課文A:信任在電子商務成功中的作用

第16單元 課文A:規劃電子商務行動

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