內容簡介
《跨文化交際理論與實踐》內容包括理論篇和實踐篇。每一章的結構分為以下部分：名人格言、本章導入、預習題、正文、正文注釋、正文辭彙、正文問題討論、本章總結、案例研究、案例討論、課外閱讀、課外閱讀討論，這種安排體系有利於加強教師與學生的互動，培養學生的自主學習能力和獨立思考及批判思維能力。《跨文化交際——理論與實踐(大學英語選修課系列教材)》融合了實用性，知識性，趣味性和思考性，有利於培養學習者的跨文化綜合套用能力。
圖書目錄
Unit 1 An Introduction to Intercultural Communication Studies
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Unit 2 Communication,Intercultural Communication and Culture
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Unit 3 Cultural Patterns and Communication
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Unit 4 Verbal Communication and Culture
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Unit 5 Nonverbal Communication and Culture
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Unit 6 Cultural Shock and Adaptation
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Unit 7 Communication Strategies and Communicative Competence
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Unit 8 Cultural Differences in Verbal Style
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Unit 9 Humor and Jokes in Different Cultures
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Unit 10 Color Words and Their Cultural Connotations
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Unit 11 Idioms across Cultures
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Unit 12 Culture and International Business
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Bibliography
文摘
著作權頁：
插圖：
Certain remarks that might be fitting and Proper in Chinese could lead tO similar negative results.1.A foreign visitor was looking at the。host’S potted flowers with obvious admiration.The plants were growing well and some were blooming profusely.The host remarked diffidently，“：Growing flowers is my hobby，but I'm not much good at it.”
2.At Canadian WOman aequaintance of a Chinese art teacher asked him tO look over an article that she had written abo ut Chinese painting.He agreed，but added that“I reallY know SO little about the subject. In both cases the Chinese would be suspected of“fishing for a compliment，”even though the remarks might have been quite sincere.
