圖書信息
出版社: 高等教育出版社; 第1版 (2010年7月1日)
平裝: 180頁
正文語種: 英語
開本: 16
ISBN: 9787040302394
條形碼: 9787040302394
尺寸: 25.2 x 19.4 x 1.2 cm
重量: 422 g
內容簡介
《職通商務英語?綜合教程(1)》將商務專業知識和跨文化商務交際能力與英語語言運用技能結合在一起，以學生為中心、以商務為環境、以商貿崗位任務為路徑、以商務交際為目的，由淺入深，循序漸進，通過對學生聽、說、讀、寫、譯等基本技能的全面訓練，培養學生通曉商務技能，掌握英語知識以及在未來崗位中完成商務任務和商務交際的能力。
目錄
Unit 1 Business kaleidoscope
Section Ⅰ Lead-in
Section Ⅱ Reading What Is Business？
Section Ⅲ Language Focus
Vocabulary Business Concept
Grammar Present Simple Tense
Translation Business Activity
Section Ⅳ Business Writing Business Letters
Section Ⅴ Listening & Speaking Expressing Opinions
Section Ⅵ Business Etiquette Do's and Don'ts in USA
Unit 2 Business Enterprise
Section Ⅰ Lead-in
Section Ⅱ Reading What Kind of Business Enterprise is Best for You？
Section Ⅲ Language Focus
Vocabulary Company Structure
Grammar Past Simple Tense
Translation Management of an Enterprise
Section Ⅳ Business Writing A Company Profile
Section Ⅴ Listening & Speaking Presenting a Company
Section Ⅵ Business Etiquette Manners
Unit 3 Business Plan
Section Ⅰ Lead-in
Section Ⅱ Reading Business Plan
Section Ⅲ Language Focus
Vocabulary Business Terms
Grammar Future Tense
Translation Business Plans
Section Ⅳ Business Writing Agenda
Section Ⅴ Listening & Speaking Holding a Meeting d
Section Ⅵ Business Etiquette Business Meeting Etiquette
Review 1-3
Unit 4 Business Relationship
Section Ⅰ Lead-in
Section Ⅱ Reading What Is Corporate Entertainment？
Section Ⅲ Language Focus
Vocabulary Business Relationship
Grammar Present Continuous Tense
Translation Business Relationship
Section Ⅳ Business Writing Business Cards & Business Greeting Cards
Section Ⅴ Listening & Speaking Socializing
Section Ⅵ Business Etiquette Greetings and Introductions in Business
Unit 5 Marketing
Section Ⅰ Lead-in
Section Ⅱ Reading The Marketing Mix
Section Ⅲ Language Focus
Vocabulary The Four P's
Grammar Modal Verbs
Translation Marketing Process
Section Ⅳ Business Writing Telephone Messages
Section Ⅴ Listening & Speaking Business Telephoning
Section Ⅵ Business Etiquette Telephone Manners
Unit 6 Advertising
Section Ⅰ Lead-in
Section Ⅱ Reading Advertising
Section ⅢLanguage Focus
Vocabulary Advertising Concept
Grammar Comparatives and Superlatives
Translation Product Description
Section Ⅳ Business Writing A Short Product Description
Section Ⅴ Listening & Speaking Presenting a Product
Section Ⅵ Business Etiquette What Should the salesperson Do？
Review 4-6
Unit 7 Retail Business
Section Ⅰ Lead-in
Section Ⅱ Reading Retail Trade
Section Ⅲ Language Focus
Vocabulary Retail Concept
Grammar countable and uncountable Nouns; Articles
Translation Business Activity
Section Ⅳ Business Writing Business Memo
Section Ⅴ Listening & Speaking Offering Help
Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 8 Banking
Section Ⅰ Lead-in
Section Ⅱ Reading The Business of Banking
Section Ⅲ Language Focus
Vocabulary Banking Service
Grammar Present Perfect Tense
Translation Business Plans
Section Ⅳ Business Writing Notice
Section Ⅴ Listening & Speaking Giving and Asking for Advice
Section Ⅵ Business Etiquette Banking Etiquette
Unit 9 E-Business
Section Ⅰ Lead-in
Section Ⅱ Reading What is E-business？
Section ⅢLanguage Focus
Vocabulary E-Business Concept
Grammar Passive Ⅴoice
Translation E-Business Activity
Section 1ⅤBusiness Writing Email
Section Ⅴ Listening & Speaking Making Suggestions
Section Ⅵ Business Etiquette Business Email Etiquette
Unit 10 Customer Service
Section Ⅰ Lead-in
Section Ⅱ Reading What Is Customer Service？
Section ⅢLanguage Focus
Vocabulary Customer Service Concept
Grammar Past Continuous Tense; Past Perfect Tense
Translation Customer Service
Section Ⅳ Business Writing Letters of Complaint; Adjustment Letters
Section Ⅴ Listening & Speaking Dealing with Complaint
Section Ⅵ Business Etiquette Ten Commandments of Customer Service
Review 7-1
Glossary
