品牌簡介
紐約色彩NYC(New York Color)是來自美國的彩妝品牌。與Sally Hansen、Miss Kiss同屬於美國大型連鎖企業DEL集團旗下的旗艦品牌。也是美國化妝品企業中最成功的品牌之一。它於1999年打入美國市場,短短的幾年中以“高品質,低價位”的訴求贏得了無數的時尚人士的青睞。在美國強手如雲的化妝品市場搶占了一席之地。它的彩妝時尚、健康、環保,深受當地少女們的喜愛。
品牌故事
下面是其官方介紹(原文):
Our Mission
The N.Y.C. New York Color Mission is to build a leading lifestyle brand that excites, engages and inspires women with prestige quality cosmetics at a value price.
我們的使命
紐約色彩N.Y.C.的使命是建立一個生活方式品牌領先,公司以信譽激發女性優質價值的化妝品。
To create innovative cosmetics that satisfy every woman's desire for the latest fashion and beauty trends while maintaining a timeless, classic elegance in every lifestyle setting.
創造創新的化妝品,每個女人的欲望滿足最新的流行趨勢,保持和美麗是永久的,古典的優雅在每一個生活方式的設定。
To challenge women to compare the quality and value of N.Y.C. New York Color products to prestige brand cosmetics that sell in department stores at much higher prices.
挑戰女人比較高質量和高價值的N.Y.C.紐約色彩的產品銷售優質品牌的化妝品,在百貨商場在更高的價格。
To offer women the opportunity to buy more cosmetics more frequently, to try new looks with minimal risk, to get more value for their money and to feel good about treating themselves to cosmetics purchases.
提供機會買更多的女性化妝品更加頻繁,嘗試新的面貌與最小風險,因為他們的錢獲得更多的價值和對待自己感覺良好化妝品消費。
Our Vision
At N.Y.C. New York Color, we believe that our consumers are beautiful and smart. Our goal is to build a brand you can TRUST. We use the highest quality ingredients, the most efficacious formulas, the most fashion-forward colors and styles, and the most exciting package designs possible to create products you will LOVE... all at prices that fit virtually every budget!
我們的願景
在紐約色彩N.Y.C.,我們相信我們的消費者是聰明漂亮。我們的目標是建立一個品牌你能信賴的人。我們用高質量的原料,最有效的公式,最潮的顏色和樣式,最令人激動的產品包裝設計可以創造你會愛…適合所有的價格,實際上在每一個預算!
Our Values
N.Y.C. New York Color is committed to consumer safety, product quality and concern for animals.
我們的價值觀
N.Y.C.紐約色彩致力於消費者安全、產品質量和對動物的關心。
彩妝產品
面部N.Y.C自然粉餅;
N.Y.C遮瑕膏;
礦物帶刷修容粉;
慕絲散粉;
N.Y.C順滑修容粉;
N.Y.C順滑粉餅;
N.Y.C腮紅棒;
馬賽克腮紅;眼部
N.Y.C眼影粉;
2色眼影;
4色眼影;
INDIVIDUALEYES彩妝盤(四色眼影+粉餅);唇部
N.Y.C吻痕唇彩;
持久恆彩子彈唇膏;
EXTREME LIP glider LIP GLOSS唇蜜;
琺瑯指甲油;
快乾指甲油;