圖書信息
出版社: ; 第1版 ()
平裝:
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787309071795
條形碼: 9787309071795
尺寸: 22.6 x 16.6 x 1.4 cm
重量: 440 g
內容簡介
《管理學英語》特點：較為詳細地介紹了世界管理學史上具有影響力的代表人物及他們的傑出理論，如科學管理之父弗雷德里克·溫斯洛·泰勒；近代管理理論之父亨利·法約爾和現代管理之父彼得·德魯克等。此外，還介紹了一些對管理學作出貢獻的著名人物，如喬治·埃爾頓·梅奧；F·J·羅特利斯伯格；哈羅德·孔茨等以及國際跨國公司的cE0和他們的企業等。
較為全面地介紹了管理的定義及其主要功能，如規劃、組織、人事安排、領導和控制以及這五方面的管理基本功能在企業運作及市場經營過程中各自所發揮的作用等。
為使學生及企業管理者在學習管理理論、方法及措施時能夠提高興趣和增加視覺效果，《管理學英語》在介紹世界管理學泰斗和企業時配置了相關的圖片。通過圖文並茂使學習者對管理學巨匠、企業的標識及他們的產品有進一步的感性認識，從而激發他們的學習積極性。
目錄
Unit 1 Precursors in Management Theory
Text A: The Origin of Management
Exercises of Text A
Text B : Father of Modem Management Theory
Exercises of Text B
Text C : The Guru of the Gurus
Exercises of Text C
Unit 2 Significance of Management
Text A: What is Management？
Exercises of Text A
Text B : The Principles of Management
Exercises of Text B
Text C: The Strategic Management
Exercises of Text C
Unit 3 The First Function of Management
Text A: Planning
Exercises of Text A
Text B: Strategic Planning
Exercises of Text B
Text C: Strategy Formulation and Implementation
Exercises of Text C
Unit 4 Organizational Design and Culture
Text A: A Formal or Informal Organization
Exercises of Text A
Text B : Organizing
Exercises of Text B
Text C: Functions and Effects of Organizational Culture
Exercises of Text C
Unit 5 The Strategic Role of HRM
Text A: Staffing
Exercises of Text A
Text B: Strategic Human Resource Management
Exercises of Text B
Text C: Global Human Resource Management
Exercises of Text C
Unit 6 Leading and Directing
Text A: Leading
Exercises of Text A
Text B : Directing
Exercises of Text B
Text C: Authority and Power
Exercises of Text C
Unit 7 The Importance of Management Control
Text A: Control
Exercises of Text A
Text B: Controlling Performance
Exercises of Text B
Text C: The Control Process
Exercises of Text C
Unit 8 Organizational Behavior and Managerial Challenges
Text A: Organizational Behavior
Exercises of Text A
Text B: The Key Role of Organizational Culture
Exercises of Text B
Text C: Maslow's Need Hierarchy
Exercises of Text C
Unit 9 The Benefits of a Strategic Approach to Managing
Text A: Strategic Management
Exercises of Text A
Text B: Developing a Strategic Vision
Exercises of Text B
Text C: Strategies for Competing in Globalizing Markets
Exercises of Text C
Unit 10 Global Marketing Management
Text A: Why Study Global Marketing？
Exercises of Text A
Text B : Definition of Global Marketing Management
Exercises of Text B
Text C: Global Marketing Strategies
Exercises of Text C
