波波bobo's

Bohemian Bohemian Bohemian

簡介

BoBos中文音譯為“波波”族，“波波”一詞是“布爾喬亞”和“波希米亞”兩個字字頭的組合，“布爾喬亞”是資本主義社會的精英階層（註：即中產階級），他們擁有財富，炫耀奢華消費。六十年代出現一個有別於“布爾喬亞”的新階層稱為“波西米亞”， “波西米亞”們反對傳統秩序，張揚個性和創造性。到現今數字時代，一個稱為“波波”的新精英階層又形成了，“波波”一族集“布爾喬亞”的勤勉和“波西米亞”的創新性格為一體。微軟公司的比爾.蓋茨和網際網路站雅虎的創建者楊致遠就是“波波”一族的典型代表。

英語

Bobos is a composition of the word Bourgeois and Bohemians.. Bourgeois is the elite class of capitalistic society . They focused on wealth and showed off by their huge expenditures. In the 1960s, a new class called " Bohemians? was formed against the Bourgeois. Instead of obeying tradition and order, the Bohemians concentrated on individuality and creativity. Now, a new elite class called " BOBOS? has been formed in the digital period. Combining the diligence from the Bourgeois and the creative character of the Bohemians, is the bobos. Bill Gates of Microsoft and Jerry Yang, the establisher of internet site yahoo are examples of Bobos.