內容簡介
本系列教材主要有以下幾個特點：（1）教材種類豐富。本系列教材首批推出7本商務知識雙語教材，組成“英語專業工商管理雙語教學教材系列”，包括《管理》（Jeff Madura著）、《運營管理與創新》（David Needle著）、《市場行銷》（Louis Boone & David Kurtz著）、《會計與財務管理》（Jeff Madura著）、《商業倫理與社會責任》（Jaff Madura著）以及《創辦新企業》（Jaff Madura著），國內同類題材教材較少。（2）版本較新。本系列教材選摘自國外最新教材，內容了相應學科的最新理念和最新的真實案例。（3）內容規範、簡潔，語言難易得當，適合雙語教學，本系列教材簡要地概述了各職能領域最重的要基本概念、基本原理和主要理論，在每本書後加入了這門學科的相關重要術語，並對術語的詞頭進行了中文釋義。
目錄
Part1 Accounting and Financial Analysis
1 How Firms Use Accounting
Reporting
Small Business Survey:Responsibility for Finanicial Reporting
Decision Support
Control
Decision Making:Using Financial Reports to Detect Deficiencies
2 Responsible Financial Reporting
The Role of Auditors in Ensuring Proper Reporting
The Role of the Board of Directors in Ensruing Proper Reporting
The Role of the Sarbanes-Oxley Act
Decision Making:Ensuring Accurate Finacial Reporting
3 Interpreting Financial Statements
Income Statement
Balance Sheet
Decision Making:Interpreting Finacial Information to Make Business Decision
4 Ratio Analysis
Measures of Liquidity
Measures of Efficiency
Measures of Financial Leverage
Measures of Profitability
Comparison of Ratios with Those of Other Firms
Global Business:Effect of Exchange Rate Movements on Earnings
Limitations of Ratio Analysis
Sources of Information for Ratio Analysis
Decision Making:Using Ratio Analysis for Business Decisions
College Health Club:Financial Condition of CHC
……
Part2 Financing
Part3 Expanding the Business
Answers to In－Text Study Guide
Glossary
