圖書信息
出版社: 高等教育出版社; 第1版 (2004年8月1日)
平裝: 261頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 7040158116
條形碼: 9787040158113
尺寸: 22.4 x 16.6 x 1.2 cm
重量: 322 g
內容簡介
《新編商務英語泛讀(1)》是商務英語系列叢書之一。本叢書的語言材料新穎、地道，文章均選自當代英美報刊雜誌以及某些商務專著；內容豐富、涉及面廣，涵蓋金融、財經、企業管理、國際貿易、電子商務等諸多領域。本叢書採用英語語言和商務知識有機結合的編寫方式，使學生既能提高英語閱讀理解能力，又能系統地掌握商務英語的基本辭彙及其表達方式，全面地獲得有關商務的基本知識。本叢書適合商務英語專業的學生使用。
目錄
Unit 1
Part A Text
TextA Business and Your Life
TextB A Pound of Butter
Part B Fast Reading
Unit 2
Part A Text
TextA Marketing Is All Around Us
TextB About the Newspaper
Part B Fast Reading
Unit 3
Part A Text
TextA Buying motives
TextB Jim's Service, Inc
Part B Fast Reading
Unit 4
Part A Text
TextA Selling
TextB "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer"
Part B Fast Reading
Unit 5
Part A Text
TextA American Business Heroes
TextB The Eskimo Widow
Part B Fast Reading
Unit 6
Part A Text
TextA Henry Ford and the American Automobile
TextB The Higher Education of the USA
Part B Fast Reading
Unit 7
Part A Text
TextA Types of Business Organizations
TextB The Trouble with Being a Tycoon
Part B Fast Reading
Unit 8
Part A Text
TextA Other Types of Business Organizations
TextB Woolworth Closing Down
Part B Fast Reading
Unit 9
Part A Text
TextA The Coca-Cola Company'S First Hundred Years（Ⅰ）
TextB The Coca―Cola Company'S First Hundred Years（Ⅱ）
Part B Fast Reading
Unit 10
Part A Text
TextA Brand and Brand Names（Ⅰ）
TextB Brand and Brand Names（Ⅱ）
Part B Fast Reading
Test2
Vocabulary
Key
