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【相關經歷】
工作經歷1
公司：上海駐雲信息科技有限公司時間：2016-10 至 至今
職位：市場總監/CMO
職責：1.Participate in the formulation of the company's Annual Business Strategy, and provide analysis of the company's brand ecological status in vertical IT/cloud computing technology and service industries;2. Formulate the company's brand strategy for 3-5 years. According to the rhythm of product development to develop a consistent brand image, develop brand communication strategies;3. For the brand characteristics of ToB Internet products, brand-aware portraits of ToB customers accumulated by individuals over the years should be brought into full play, and corresponding “brand perception” scenes should be depicted;4. According to 2 weeks/monthly/quarterly fixed, unified and repeated brand promotion and dissemination, the image of a similar brand has the result of “certainly being credible” and aware of strong intuition:5. Make full use of the statistical tools of the dissemination process of the Internet and offline customers to personally investigate multiple feedback assessment mechanisms and do follow-up analysis on each communication.6, according to each feedback fine-tune the brand image figuration scene to get a clearer user perception;7. The linkage between traditional media and new media will invigorate the public opinion of the stronger brand endorsement level;1、參與制定公司每年業務戰略，並提供公司所在垂直IT/雲計算技術、服務行業各公司品牌生態現狀分析；2、制定公司3-5年品牌戰略。根據產品開發節奏制定符合的品牌形象，制定品牌傳播策略；3、針對ToB類網際網路產品攜帶的品牌特點，充分發揮個人積累多年的在ToB類客戶的品牌感知畫像，描繪對應的“品牌感知”場景；4、按2周/每月/每季固定、統一、重複的品牌宣傳和傳播，似的品牌的形象擁有“確定可信”、有意識到強直覺的結果：5、充分利用網際網路傳播過程統計工具與線下客戶親自調研多種反饋評估機制，對每一次傳播做跟蹤分析；6、根據每次反饋微調品牌形象具象場景，以獲得更清晰的用戶感知；7、傳統媒體+新媒體聯動，撼動更強品牌背書級輿論聲量；
工作經歷2
公司：甲骨文軟體（中國）有限公司時間：2007-09 至 2016-10
職位：Senior Solution Manager of Product Technology Strategy
職責：1、Responsible for the Technology positioning, functions, and business scenarios for more than 30 strategic software products of Oracle's 5 major product lines, and formulating relevant marketing strategies in line with China's IT environment and working with industry and professional sales teams to obtain creative product/solutions Benchmarking companies;2、Job coverage includes: Apps/MiddleWare/Technology/DB/Open Source/JAVA/System；3、I selected 2-3 new acquisitions of Oracle headquarters to do a strategic analysis of China's marketing strategy and sales bible;4、Formulate solution design for Oracle China Smart City Smart City and participate in many projects top-level design;1、負責對Oracle 5大產品線超過30款戰略軟體產品做技術、功能、業務場景定位，並制定相關符合中國IT環境的行銷策略並與行業、專業銷售團隊合作，獲得創造改技術產品/解決方案的標桿企業；2、工作覆蓋範圍包括：Apps/MiddleWare/Technology/DB/Open Source/JAVA/System3、選擇2-3款Oracle總部新收購產品做中國市場行銷戰略定位分析4、制定Oracle中國“Smart City”智慧城市的解決方案設計，以及參與眾多項目頂層設計；
工作經歷3
公司：VERITAS Software International Limited時間：2005-09 至 2007-06
職位：Senior Sales Account Manager Banking
職責：Focusing Veritas High Availability and Security Product and Solution selling in EC Banking industry;華東區銀行高級銷售經理，負責公司全軟體產品線華東區的銷售
工作經歷4
公司：IBM時間：2000-06 至 2005-09
職位：Consultant Service Sales
職責：Successively served as Banking Account Services Sales at IBM GBS/GTS. He is familiar with consulting services such as financial strategy consulting, corporate business strategy consulting, and IT S&P. He also witnessed the upgrade of the overall data architecture of the Chinese banking industry and accumulated a wealth of experience.先後在IBM GBS/GTS擔任Banking Account Services Sales。從財務戰略諮詢、公司業務戰略諮詢、IT S&P等諮詢服務熟悉，並見證中國銀行業整體數據架構升級過程，積累了豐富的經驗。
教育經歷1
學校：澳門理工學院時間：2003-09 至 2005-06
專業：EMBA
學歷：碩士
描述：On Job EMBA Studying
教育經歷2
學校：上海大學時間：1996-09 至 2000-06
專業：國際商務和貿易
學歷：本科
描述：主修科目：國際貿易通則、國際商務法、國際金融、貨幣銀行學、總量經濟學、高等數學、組織管理學、金融投資與分析等；輔修：英國文學、日語口語二級、現代藝術鑑賞、演講技巧等職務：學生會幹部，組織部長、文藝骨幹，多次主持年度校慶、迎新晚會。多次參與並負責年度國際交換生項目、大學生社會實踐與體驗等學生社會組織能力項目。
