內容介紹
內容提要
《小企業管理》（第十版）是一本經受了考驗的教科書，它將帶給您關於當今小企業的最新和最重要的訊息。
當今小企業管理的熱點是什麼？
在國際網際網路上有哪些小企業的訊息？
現實中的小企業是如何發展的？
邊乾邊學：實踐出真知！
小企業管理：第十版：英文小企業管理永遠走在前頭。
作者介紹
作者簡介
傑斯汀.G.隆內克是《小企業管理》一書的最早的作者，他也參加了以後各版次包括本版的編寫。他著述頗豐，在《小企業管理》、《管理學評述》、《企業道德》等著名雜誌上發表了大量論文。他在許多專業組織中任職，是國際小企業委員會的總裁。
卡羅斯.W.莫爾在貝勒大學工作了20多年，是行銷學教授。他還在翰科墨商學院教大學生和研究生，被評為“傑出教授”。
穆爾博士在著名的《小企業管理》、《企業道德》、《管理的動力》等雜誌上發表了大量論文。他從第六版開始參加本書的編寫。
J.威廉.彼迪是金融學教授和貝勒大學企業家協會主席。他的主要工作之一就是給企業家上相當於大學生或研究生水平的財務課程，他還在奧斯汀的德克薩斯大學教“小企業財務”課。他與人合著了多本受學生歡迎的教材，在眾多學術斯刊如《財務管理》、《會計評論》、《小企業財務》等發表許多有分量的論文。
1995年他當選為“小企業財務學會”的主席。他是幾家小企業和中型企業的諮詢顧問，是《小企業財務》雜誌的主編。彼迪博
士在奧斯汀的德克薩斯大學獲得工商管理碩士學位和博士學位，他是德克薩斯州的註冊會計師。
作品目錄
Partl
Nature of Entrepreneurship and
Small Business
1 Entrepreneurs: The Energizers of Small Business
2 Small Business: Vital Component of the Economy
Part2
Seeking Entrepreneurial Opportunities
3 Stortup and Buyout Opportunities
4 Franchising Opportunities
5 Family Business Opportunities
Part3
Developing the New Venture Business Plan
6 The Role of a Business Plan for a New Venture
7 Creating a Competitive Advantage
8 Analyzing the Market and Formulating the Marketing Plan
9 Selecting the Management Team and Form of Organization
10 Choosing the Location and Physkal Facilities
11 Accounting Statements and Financial Requirements
12 Finding Sources of Financing
Par4
Small Business Marketing
13 Consumer Behavior and Product Strategy
14 Pricing and Credit Strategies
15 Promotion: Personal Selling, Advertising, and Sales Promotion
16 Distribution Channels and Global Markets
Part5
Managing Small Business Operations
17 Professional Management in the Growing Firm
18 Managing Human Resources
19 Quality Management and the Operations Process
20 Purchasing and Managing Invenlory
21 Compufer-Based Technology for Small Businesses
Part6
Financial Management in the Entrepreneurial Firm
22 Evaluating Financial Performance
23 Working-Capital Management and Capital
Budgeting
24 Risk and Insurance Management
Part7
Social and Legal Environment
25 Social and Ethical Issues
26 Working Within the Law
Cases
Appendixes
Endnotes
Photo Credits
Glossary
Index
WalkThrough xi
Preface xxv
About the Authors xxxi
Port1
Nature of Entrepreneurship and Small Business
1 Entrepreneurs: The Energizers of Small Business
Opportunities (or Entrepreneurial "Energizers" Rewards and Drawbacks of
Entrepreneurship Charactenstics of Entrepreneurs Readiness for
Entrepreneurship Diversily in Entrepreneurship
2 Small Business: Vital Component of the Economy
Definition of Small Business Small Business as Producer of Goods and Services
Special Contributions of Small Business The Small Business Failure Record
Causes of Business Failure
Part2
Seeking Entrepreneurial Opportunities
3 Startup and Buyout Opportunities
The Stariup: Creating a New Business Buying an Existing Business Increasing the
Chances of a Successful Startup: Lessons from High-Growth Firms
4 Franchising Opportunites
Understanding the Franchise Option Advantages and Disadvontages of
Fronchising Evaluating Franchise Opportunifes Selling a Franchise
Understanding the Franchisor/Franchisee Relationship
5 Family Business Opportunities
The Famil Business: A Unique Institution The Cubure of a Family Business
Fomily Roles and Relationships Special Fealures of Family Firm Management
Thc Process of Leadership Succession Transfer of Ownership
Part3
Developing the New Venture Business Plan
6 TheRoleof a BusinessPlanforaNewVenture
What Is a Business Plan? The Need for a Business Plan How Much Business
Plan Is Needed? Preparing a Business Plan Where to Go for More
Information The Business Plan
7 Creating a Competitive Advontage
Competitive Advantage Market Segmentation Strategies
Niche Marketing Customer Service Management The
Business Plan
8 Analyzing the Market and Formulating the
Marketing Plan
Small Business Marketing Marketing Research for the New
Venture Estimating Market Potential Components of
the Fonnal Marketing Plan The Business Plan
9 Selecting the Management Team and Form of
Organization
The Management Team Legal Forms of Organization
The Board of Directors Federal Income Taxes and
the Form of Organization The Business Plan
10 Choosing the Location and Physical Facilities
The Location Decision Site Selection Home-Based
Dusinesses The Building and Its Layout Equipment and Tools The
Business Plan
11 Accounting Statements and Financial Requirements
Accounting Statements: Tools (or Determining Financial Needs Assessing
Profitability A Firm's Financial Requirements The Business Plan
12 Finding Sources of Financing
Debt or Equity Financing? Sources of Financing Individuals as Sources of
Funds Business Suppliers and Asset-Based Lenders as Sources of Funds
Commefcial Banks as Sources of Funds Govemment-Sponsored Agencies as
Sources of Funds Other Sounces ot Funds Keeping the Right Perspective
The Business Plon
part 4
Small Business Marketing
13 ConsumerBehaviorandProductSlrategy
Underslonding the Customer Product Management
Product StratogyAltBmativesforSmaHBusinesses Building
thelbotol ProductOffering
14 Pridng and Credit Strategies
Setting a Price Using Break-Even Andysis tor Pricing
Seleding o Pridng Stratogy OfferingCredit
Manoging the Credit Process
15 rroinotion: Personal Selling, AdVertising, and Soles PromolionI
Promotion and tne Communication ProcSS Delermining
Profnotional ExpenditurBs Persond Selling Techniques
for Smoll Firms Advertising Considerations tor Small
Firms Sales Promolion Options for Small Finns
16 DistributionChannels andGlobalMorkets
The Role of Distribution Activities in Marlketing Struduring a Distribution System
Global Marketing Challenges Initial Preparations for Global Marketing
Sources of Trade and Financing Assistance
Part5
Managing Small Business Operations
17 Professional Management in the Growing Firm
Distinctive Features of Small Finn Management The Nature of Managerial
Work Time Management Outside Management Assistance
18 Managing Human Resources
Recrniting Personnel Evaluating Prospects and Selecting Employees Training
and Development Compensation and Incentives for Small Business Employees
Special Issues in Human Resources Manogement
19 Quallily Management and the Operations Process
Tbtal Quality Managemenl The Operotions Process Improving Productivrity
20 Purchasing and Managing Inventory
Purchasing Processes and Policles Relationships with Suppliers Objectives of
Inventory Management Controlling Inventory Costs
21 Computer-Based Technology for Small Businesses
Overview of Available Technology Computer Systems: Hardware
and Soflware Communication Among Computers Office and
Production Technology Purchasing and Managing Technology
Trends in Computer-Based Technology
Part6
Financial Management in the Entrepreneurial Firm
22 Evaluating Financial Performance
Accounting Activities in Small Finns Assessing a Firm's
Financial Performance
23 Working-Capital Management and Capital
Budgeting
Ttie Working-Capital Cycle Managing Cash Flow
Managing Accounts Receivable Managing Inventory
Managing Accounts Poyable Capital Budgeting
Appendix 23A Time Value of Money: Finding the Present Value of a
Dollar
Appendix 23B: Discounted Cash-Flow lechniques: Computing a Projects
Net Present Value and Intemal Rate of Retum
24 Risk and Insurance Management
Defining and Classifyinq Risk Risk Management Insurance for the Small
Business
Part7
Social and Legal Environment
25 Social and Ethkal Issues
Social Responsibilities and Small Business The Special Challenges of
Environmentalism and Consumerism The Small Business Context for Ethical
Decisions Putting Ethical Precepts into Practice
26 Working Wilhin the Law
Government Regulation and Small Business Opportunily Govemment Regulation
and Protection of the Marketplace Business Agreements and the Law The
Challenge of Taxation
Case 1 King's Beauty Supply
Case 2 Construction Equipment Dealership
Case 3 Stitch Craft
Case 4 Operating a Kiosk Franchise
Case 5 The Brown Family Business
Case 6 Robinson Associates, Inc.c
Case 7 The Fantastic Catalogue Company
Case8 ScrubaDub Auto Wash
Case9 VMGProducts
Case 10 Logan Beach
Case 11 WJP Partners
Case 12 Walker Machine Works
Case 13 SilverUning
Case 14 The Jordan Construction Account
Case 15 UtterRidder
Case 16 NovaSoft Systems Inc.
Case 17 Central Engineering
Case 18 Gibson Mortuary
Case 19 Douglas Electrical Supply, Inc.
Case 20 Mather's Heating and Air Conditioning
Case21 Franklin Motors
Case 22 The Style Shop
Case 23 Barton Sales and Service
Case24 Fox Manufacturing
Case 25 The Martin Company
Case 26 Diaper Dan
Appendix A Sample Business Plan
Appendix B Present Value of $ 1
Appendix C Present Value of an Annuity of $1 for n Periods
Endnotes
Photo Credits
Glossary
Index
