圖書信息
出版社: 華東理工大學出版社; 第2版 (2008年1月1日)
平裝: 367頁
正文語種: 簡體中文
開本: 16
ISBN: 9787562822066, 7562822069
條形碼: 9787562822066
尺寸: 25.6 x 18.6 x 1.6 cm
重量: 558 g
內容簡介
《大學商務英語閱讀(第2版)》是大學商務英語閱讀教程，內容涵蓋經濟全球化及其引發地經營和管理理念的變化、戰略管理、人力資源管理、企業文化、技術管理、行銷策略、貨物流程、金融及財務等諸多方面。全書共分十八個章節，每個章節分三個部分，每部分均配有形式各異的聯繫，以幫助讀者鞏固所學知識。附錄部分分別提供了專業辭彙的相應漢語譯文，部分專業詞語的英語釋義及其聯繫部分參考答案，以備讀者參照使用。
目錄
Chapter 1 Market Economy
Part One Organization of the Market Economy (1)1
Part Two Organization of the Market Economy (2)5
Part Three A FREE?MARKET CURE FOR GLOBAL WARMING11
Chapter 2 Strategy and Strategic Management
Part One Strategic Management (1)18
Part TwoS trategic Management (2)23
Part Three BP AMOCO IS COOKING WITH GAS31
Chapter 3 Exerting Strategic Leadership
Part One Exerting Strategic Leadership (1)38
Part Two Exerting Strategic Leadership (2)43
Part Three THE MAN WHO WOULD BE WELCH50
Chapter 4 Human Relations
Part One Motivation and Motivators58
Part Two Developing an Effective Reward Structure61
Part Three COMMERCE REWEAVES THE SOCIAL FABRIC66
Chapter 5 Corporate Culture
Part One Building a Strategy?supportive Corporate Culture73
Part Two Managing diverse Cultures in Mergers and the Global Marketplace76
Part Three LET?S TALK TURKEYS81
Chapter 6 Technology and Management for Technological Advantage
Part One Technology and Management Support for Technological Advance
90
Part Two Automation in Service95
Part Three TECH LEADS BOTH UP AND DOWN101
Chapter 7 External Environment
Part One The General Environment108
Part Two The Competitive Environment113
Part Three OFFSHORE BETTING: THE FEDS ARE ROLLING SNAKE EYES121
Chapter 8 Nature of Marketing
Part One Marketing Defined127
Part Two The Evolution of Marketing132
Part Three THE FALL AND RISE OF HARPERCOLLINS139
Chapter 9 Sociocultural Influences on Consumer Behavior
Part One Sociocultural Influences on Consumer Behavior (1)145
Part Two Sociocultural Influences on Consumer Behavior (2)151
Part Three HIGH?TECH MARKETERS TRY TO ATTRACT WOMEN
WITHOUT CAUSING OFFENSE157
Chapter 1 0Promotion and Marketing Communications
Part One The Role of Promotion163
Part Two Communication Process and Marketing Communications167
Part Three BIG THREE FACE RIVALS WHO GO DOOR?TO?DOOR173
Chapter 11 Advertisement and Public Relations
Part One Advertising and Its Economic Impact182
Part Two Public Relations187
Part Three A CRISIS OF CONFIDENCE195
Chapter 12Operations
Part One Operations Function202
Part Two Importance of Operations and Managers? Roles207
Part Three J&J STOPS BABYING ITSELF213
Chapter 13 Materials Management
Part One Materials Flow220
Part Two Purchasing and Inventory226
Part Three THE WAR FOR BETTER QUALITY IS FAR FROM WON232
Chapter 14 Global Diversification
Part One A Worldwide Perspective on Strategy238
Part Two Formulating Worldwide Operating Strategies245
Part Three THE BARONS OF OUTSOURCING251
Chapter 15Accounting
Part One Accounting and Financial Statements257
Part Two Qualitative Characteristics of Accounting Information260
Part Three ETHICS BE DAMMED, LET?S MERGE265
Chapter 16 Financial Assets
Part One A Monetary Financial Asset ─ Money271
Part Two Nonmonetary Financial Assets276
Part Three A TALK WITH A FATHER OF THE EURO282
Chapter 17 Global Competition and Competitiveness
Part One Global Competition and Continuous Improvement289
Part Two Methods Used to Improve Competitiveness293
Part Three MASTERS OF INNOVATION299
Chapter 18 Computers and Information Systems
Part One The Management of Information System308
Part Two Business Capabilities of Computers313
Part Three INFO TECH： THE payoff IS BIGGER THAN YOU THINK
321
APPENDIX 1 商務專業詞語漢語譯文 (Part Two Ex. Ⅲ)327
APPENDIX 2 辭彙解釋 (Articles of Part Three)334
APPENDIX 3 練習答案350
