ISBN：10位［0131465740］13位［9780131465749］
出版社：上海科學技術文獻出版社
出版日期：2007-1-1
定價：￥199.00元
內容提要
Ifthere’sonethingthat’sconsistentintoday’sbusinessworld,it’srapidchange.Sohowdoyounotonlystaysteadybutactuallygrow—andquicklyenoughtostaysafelyaheadofyourcompetitors?BuiltforGrowthdeliversspecificsolutionstocreateabrandandpresencethatgeneratestruecustomerpassion,asyoulayasolidfoundationforlong-termsuccess.AuthorArthurRubinfeldwasamajordriverinStarbucks'unprecedentedretailexpansionfrom100storestomorethan4000--anditstransformationintooneoftheworld'smostrecognizedbrands.Herehedrawsonhissingularexpertisetopresentaproven,holisticapproachtoconceiving,designing,andexecutingyourbusinessplan:creatingexcitingconcepts,growingthemtofruitioninlocalmarkets,expandingrapidly,andkeepingyourbrandfreshandrelevantasitmatures.Hisrevolutionaryapproachtobusinessstrategyembodiesstrongpersonalvalues,promotesexceptionalcreativity,leveragesscientificmethodologyinfinanceandmarketanalysis,andbringsitalltogetherwith'old-time'customerservice.Eachlessonisclearlydistilledwithdetailedexamplesfromoneofthebestbusinesswriters,CollinsHemingway,co-authorwithBillGatesofthe#1bestsellerBusinessattheSpeedofThought.Sowhetheryou'reseekingtoreignitegrowthorplanningyourfirststore,BuiltforGrowthwillbeutterlyindispensable.ForewordbyJeffBrotman,Co-founderandChairmanofCostco,theworld's#1warehouseclub.
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作者介紹：ArthurRubinfeld
ArthurRubinfeld,thearchitectbehindStarbucks'expansion,helpedbuildStarbucksintooneoftheworld'stopbrands.
AsexecutivevicepresidentatStarbucks,Rubinfeldbuiltamulti-facetedstoredevelopmentanddesignorganizationwiththetalent,in-houseprocesses,andsystemsnecessarytoexecuterapidexpansion.Underhisleadership,Starbucksgrewfrom100storestonearly4,000storesworldwide,andestablishedinnovativeco-tenancyandco-brandingrelationshipswithcompaniesrangingfromWellsFargotoBarnesandNoble.Starbucks'storedevelopmentcapabilitiesremainthestandardbywhichtheindustrymeasuresbrandpresentation,realestatesiteselection,storedesign,constructionmanagement,andassetmanagement.
In2002,RubinfeldfoundedAIRVISION,nowemergingasoneoftheworld'sleadingdevelopersofintegratedbrandpositioning,strategicgrowth,retaildesign,andoperations.Sinceitsfounding,theAIRVISIONteamhasworkedcloselyonthedevelopmentofmanyofthenation'smostrecognizedbrandsincludingOakley,Gateway,adidas,[email protected]
CollinsHemingwayisbestknownasthecoauthorwithBillGatesonthe#1best-seller,Business@theSpeedofThought,andhasworkedinthebusinessandtechnologyarenafor30years.AMicrosoftdirectorofbusinessdevelopmentandinternationalmarketing,Hemingwaywasanintegralpartofthecompanythatvirtuallydefinedthedigitalrevolution.Throughhisfirm,EscapeVelocityVentures,helecturesandwritesontopicsasdiverseasmanagement,aviation,medicine,technologyfutures,andtheimportanceofconscienceincreatingprofitableenterprises.
目錄
Foreword
Introduction
PART1Makenolittleplans
Chapter1It`sAboutyourValues
Chapter1It'sAboutYourValues
Chapter2Opportunities,Ideation,andConcepts
Chapter3TheImportanceoftheFirstStore
Chapter4MaximizingtheRetailExperienceThroughDesign
Chapter5SeamlesslyConnectingDesigntoBrandWhileStayingonBudget
Chapter6Merchandising:MaximizingYourProfits
Chapter7CustomizingCustomerService
PART2GoLong
Chapter8BlueprintforExecution
Chapter9TakingYourOrganizationLong
Chapter10KickingtheEconomicModelIntoGear
Chapter11WellspringstoExpansion
PARrT3OwnMain&Main
Chapter12HowtoGrowRapidlyWithoutStumbling
Chapter13HotSpots,OilStains,andthePerfectLocation
Chapter14AWalkThroughtheLocationingProcess
Chapter15RealEstate:WhoNeedsWhoMore,When
PART4PushtheEnvelope
Chapter16InnovationasthePathtoGrowth
Chapter17DefiningYourMissionintheNewAgeofRetail
Index
