內容介紹
通過學習和運用全球成功企業使用的國際行銷與方法，你能夠將你的對外貿易發展成以市場為導向的贏利性的經營活動。本書是一本國際行銷的綜合性的入門教材，同時也可供那些渴望充分把握國際市場脈搏的商業人士參閱。
作品目錄
Chapter1:MARKETING BASICSChapter2:ELEMENTS OF THE MARKETPLACE
Chapter3:THE DIMENSIONS OF INTERNATIONAL MARKETING
Chapter4:INTERNATIONAG TRADE
Chapter5:THE ROLE OF GOVERNMENTS
Chapter6:THE ROLE OF CULTURAL FORCES
Chapter7:DEVELOPING PRODUCTS FOR THE FORFIGN MARKET
Chapter8:MAGRET RESEARCH
Chapter9:PREPARING FOR MARIET INTRY
Chapter10:DEVELOPING DISTRIBUTION
Chapter11:ADVERTISING AND PROMOTIONS
Chapter12:MAKIG CONTACT
Chapter13:STAFFING THE NEW MARKET
Chapter14:EVALUATING PERFORMANCE
Chapter15:THE MARKETING PLAN
……
