圖書信息
出版社: 復旦大學出版社; 第1版 (2010年7月1日)
叢書名: 復旦卓越·國際商務與管理系列教材
平裝: 315頁
正文語種: 簡體中文
開本: 16
ISBN: 7309073797, 9787309073799
條形碼: 9787309073799
尺寸: 22.8 x 16.6 x 1.4 cm
重量: 499 g
內容簡介
《國際商務英語信函及寫作》以外貿業務環節為線索，根據外語認知特點、套用型本科及高職學生認知學習特點和課堂教學組織需要。在結構編排上以商務英語信函常用句法結構操練為核心，以最終完成國際商務各業務環節的信函寫作為目標。考慮到學生的實際需要，《國際商務英語信函及寫作》特意在最後一個單元的教學內容定為求職信函的寫作學習。此外，為方便學習和今後工作．《國際商務英語信函及寫作》還附有四個附錄，提供有關美國、加拿大州名、省名的標準英語縮寫；常用地址和商務機構縮略語；世界主要機場、港口名稱英中對照表等。授課老師可以免費獲取《國際商務英語信函及寫作》練習中的所有詳細參考答案。
《國際商務英語信函及寫作》每個單元基本結構為相關業務知識的英語簡介、樣函8封、實用句型、寫作指導及練習部分組成。練習部分又分為常規性練習(PartA)、進口商(買方)角度的練習(Part B)和出口商(賣方)角度的練習(PartC)。
目錄
總序
前言
Unit1 Essentials of a Business Letter
商務信函的基本要素
1.1 Layout of a Business Letter
1.2 Letter Styles
1.3 Addressing Envelopes
1.4 Faxes and E-Mails
Exercises
Unit2 Starting Business and Establishing Business Relation
開始業務與建立業務關係
2.1 Related BusinessKnow ledge
2.2 Text
2.3 Useful Sentences
2.4 Writing Tutorial:Deciding the Type of Your Letter
Exercises
Unit3 Enquiries and Quotations
詢價與報價
3.1 Related BusinessKnow ledge
3.2 Text
3.3 Useful Sentences
3.4 Writing Tutorial:Beginning of a Business Letter
Exercises
Unit4 Offer，Counter-Offer，Acceptance and refusal
發盤、還盤、接受或拒絕
4.1 Related Business Knowledge
4.2 Text
4.3 Useful Sentences
4.4 W riting Tutorial:Singling out the Key Purpose of Your Letter
Exercises
Unit5 Credit and Status Enquires and Their Replies
資信查詢及回復
5.1 Related Business Knowledge
5.2 Text
5.3 Useful Sentences
5.4 Writing Tutorial:CorrectParagraph
Exercises
Unit6 Order，Acceptance and Refusal
訂單、接受訂單以及謝絕訂單
6.1 Related BusinessKnow ledge
6.2 Text
6.3 Useful Sentences
6.4 Writing Tutorial:Making A Businesslike Ending
Exercises
Unit7 Conclusion of Business and the Fulfillment of a Contract
交易的達成和契約的履行
7.1 Related Business Knowledge
7.2 Text
7.3 Useful Sentences
7.4 Writing Tutorial:Proper Wording
Exercises
Unit8 Letters to discuss Payment
洽談支付方式信
8.1 Related Business Knowledge
8.2 Text
8.3 Useful Sentences
8.4 Writing Tutorial:Composing Appropriate Sentences
Exercises
Unit9 Urging the Establishment and Amendment of L/C
敦促開立和修改信用證
9.1 Related Business Knowledge
9.2 Text
9.3 Useful Sentences
9.4 Writing Tutorial:Keeping Coherence
Exercises
Unit10 Packing，Marking and Shipment
包裝、運輸標誌以及裝運
10.1 Related Business Knowledge
10.2 Text
10.3 Useful Sentences
10.4 Writing Tutorial:Using the Correct Punctuation
Exercises
Unit11 Marine Insurance
海運保險
11.1 Related Business Knowledge
11.2 Text
11.3 Useful Sentences
11.4 Writing Tutorial:Revising and Checking for any Possible Mistakes
Exercises
Unit12 Letters to Discuss Agencies
洽談代理業務信
12.1 Related Business Knowledge
12.2 Text
12.3 Useful Sentences
12.4 Writing Tutorial:Paying Attention to Some Easily Misused Words or Phrases
Exercises
Unit13 Complaints，Disputes，Claims and Their Settlements
投訴、爭議、索賠及解決
13.1 Related BusinessKnow ledge
13.2 Text
13.3 Useful Sentences
13.4 Writing Tutorial:Avoiding Dangling Modifiers
Exercises
Unit14 Application Letters
求職信
14.1 Related Business Knowledge
14.2 Text
14.3 Useful Sentences
14.4 Writing Tutorial:Paying Attention to the Sentence Structure
Exercises
AppendixⅠ 美國州名標準縮寫
AppendixⅡ 加拿大省名標準縮寫
AppendixⅢ 常用地址和商務機構縮略語
AppendixⅣ 世界主要機場、港口名稱英中對照表
