內容簡介
《國際商務環境（英文版）》的在於為從事國際商務活動的人士提供具有實用價值的商務環境指南，其內容涵蓋了國際商務活動所面臨的最重要的環境因素。
圖書目錄
Chapter One Background for International Business: An Overview
Text: Get Familiar with International Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Ford Motor Company
Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce China's Dominance in Global Manufacturing and Trade?
Minifile
Webalert
Further reading
Chapter Two The External Environment of Business
Text: The Business Organization and Its Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Disney's Strategy in China
Point-counterpoint: Do Business Environment Reforms Have Great Impact on Poverty Reduction in Africa?
Minifile
Webalert
Further reading
Chapter Three The Internal Environment of Business
Text: Organization: the Internal Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Team-Based Structures at Saab Training Systems
Point-counterpoint: The Manager: Omnipotent or Symbolic?
Minifile
Webalert
Further reading
Chapter Four Political Environment Facing International Business
Text: The Changing Political Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Should Government Be Running the Railways?
Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?
Minifile
Webalert
Further reading
Chapter Five Economic Environment Facing International Business
Text: The International Economic Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Chinese Firm's Incentives for Foreign Acquisitions
Point-counterpoint: Helping Developing Nations: Aid or Trade?
Minifile
Webalert
Further reading
Chapter Six Cultural Environment Facing International Business
Text: The Challenge of Crossing Cultural Boundaries
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: How Do You Throw Your "Meishi"
Point-counterpoint: Does International Business Lead to Cultural Imperialism?
Minifile
Webalert
Further reading
Chapter Seven Social Environment Facing International Business
Text: Society and Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: B&Q in China
Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?
Minifile
Webalert
Further reading
Chapter Eight Legal Environment Facing International Business
Text: Legal System in International Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Sweatshop Economies
Point-counterpoint: Should the America Impose Religion on Secular Law?
Minifile
Webalert
Further reading
Chapter Nine Ethical Environment Facing International Business
Text: Business Ethics and Corporate Codes
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Nestle Infant Formula
Point-counterpoint: Is It Ever Acceptable to Pay a Bribe in Business?
Minifile
Webalert
Further reading
Chapter Ten Technological Environment Facing International Business
Text: Changes in Technological Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: India: A New Tiger Economy?
Point-counterpoint: Different Viewpoint on Information Technology Forum
Minifile
Webalert
Further reading
Chapter Eleven Global Change and Challenges of the International Environment
Text: Global Environment of International Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Can Market Mechanisms Reduce Global Climate Change? ...
Point-counterpoint: Is Regional Planning the Solution, or the Problem? ..-
Minifile
Webalert
Further reading
……
作者簡介
竇衛霖，對外經濟貿易大學英語學院商務英語學系教授，碩士生導師，劍橋大學英語學院和美國佛羅里達州農業工業大學商學院訪問學者。
主要研究方向為：語言與文化、跨文化交流、跨文化商務交流、商務英語教學等。
主持國家社會哲學科學研究基金項目和教育部人文社會科學研究項目。
在國內外核心刊物上公開發表專業論文二十多篇，主編書籍四本，翻譯學術專著六部。
