圖書信息
出版社: 東南大學出版社; 第1版 (2007年8月1日)
平裝: 238頁
開本: 16開
ISBN: 9787564109035
條形碼: 9787564109035
尺寸: 26 x 18.5 x 0.8 cm
重量: 381 g
內容簡介
本書共50個單元，選編了涉及經濟、銀行、金融、保險、財會、統計、物流、證券、外匯、產品、質量、品牌與商標等文章計50篇，文章內容新、涵蓋面廣，可有效拓展學習者的閱讀面和知識面，使學習者在閱讀過程中能更加深入地探究各有關領域，為以後從事實際工作打下較牢固的基礎。本書可作商務英語、國貿等專業的教材，也是外經貿人員提高自己更新知識的閱讀必備。
目錄
Unit 1 scarcity and Efficiency：the Twin Themes of Economics
Exercises
Unit 2 The Three Problems of Economic Organization
Exercises
Unit 3 The Principle of Comparative Advantage
Exercises
Unit 4 What Is Logistics
Exercises
Unit 5 Logistical Operation
Exercises
Unit 6 Tips to Establish Your Good Business Reputation
Exercises
Unit 7 Business Law
Exercises
Unit 8 Everyday Etiquette for Office Life
Exercises
Unit 9 A Brief Introduction to Accounting
Exercises
Unit 10 Basic Principles of Accounting
Exercises
Unit 11 How Bank Works？
Exercises
Unit 12 The Evolution of Money
Exercises
Unit 13 The Stock Market
Exercises
Unit 14 Foreign Exchange
Exercises
Unit 15 Exchange Rates
Exercises
Unit 16 International Trade
Exercises
Unit 17 Classical Theories of Trade
Exercises
Unit 18 Free Trade or Fair Trade
Exercises
Unit 19 International Institutions
Exercises
Unit 20 Institutional Pillars of International Business
Exercises
Unit 21 The World Trade Organization
Exercises
Unit 22 The Product Lifle Circle
Exercises
Unit 23 The Quality imperative
Exercises
Unit 24 Product Brands and Trademarks
Exercises
Unit 25 The Joint International Venture
Exercises
Unit 26 Multinational Corporations
Exercises
Unit 27 Multinational Enterprises Are Regional，Not Global
Exercises
Unit 28 Transfer Pricing in Multinational Companies
Exercises
Unit 29 Insurance
Exercises
Unit 30 Marine Insurance
Exercises
Unit 31 Elements of Communication
Exercises
Unit 32 Main Forills of Communication in Business
Exercis6s
Unit 33 The Changing Concept of Marketing
Exercises
Unit 34 Market and Marketing
Exercises
Unit 35 The Importance of Marketing
Exercises
Unit 36 The Role and Activities of Promotion
Exercises
Unit 37 Personal Selling
Exercises
Unit 38 Branding and Brand Equity
Exercises
Unit 39 Going Global
Exercises
Unit 40 Globalization Perspectives
Exercises
Unit 41 Globalization versus Regionalization：Which Way for the Multinational？(1)
Exercises
Unit 42 Globalization versus Regionalization：Which Way for the Multinational？(2)
Exercises
Unit 43 International Marketing
Exercises
Unit 44 Marketing Planning
Exercises
Unit 45 International Human Resource Management
Exercises
Unit 46 Mission Statement
Exercises
Unit 47 E-commerce：A Kind of New Commercial Tool
Exercises
Unit 48 Outline of E-business
Exercises
Unit 49 How the Credit Card Captured America
Exercises
Unit 50 Will Cash Completely Vanish？
Exercises
