基本信息
作 者：主編 孟麗華 相春艷
出版時間：2017-09-28 字 數：200 千字
書 號：249612 ISBN：978-7-300-24961-2
開 本：16 包 裝：平裝
印 次：1-1
內容簡介
《商務英語視聽說》融合新的外國語言文學類專業本科教學質量國家標準和新的英語四級考試題型，按照商務英語專業教學要求編寫，以培養學生的商務英語綜合套用能力。本教材突破傳統聽力教材編寫模式，融視、聽、說資源三位一體，全面實現立體化教學新模式。主要內容以各類商務活動為主線，涵蓋了建立業務關係、貿易會、詢盤、訂貨、支付、包裝、裝運、保險、售後服務等主要磋商環節。實景視頻使教學內容更加直觀生動，有利於提高商務英語課程的教學質量，幫助學生掌握商務技巧。本書為教材的第2冊。
圖書目錄
Unit 1 Business Ideas
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 2 Business Shareholders
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 3 Career Development
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 4 Employee Training
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 5 Employee Motivation
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 6 Business Conflict
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 7 Marketing
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 8 Brands
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 9 Advertising
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
Unit 10 Promotion
Part I Lead-in
Part II Conversation
Part III Business News
Part IV Passage
Part V Business World
Part VI Chinese and International Culture Tour
附錄一 Glossary
附錄二 TEM-4 (2011-2014)
Test for English Majors (2011)—Grade Four
Test for English Majors (2012)—Grade Four
Test for English Majors (2013)—Grade Four
Test for English Majors (2014)—Grade Four
附錄三 英語聽力技巧
