內容簡介
本書遵循實用性和可操作性的原則，結合外經貿工作的行業特點和專業英語學習的需要，在選材上注重前瞻性，著眼於行業新理念、新方法、新術語的導入，在編寫內容上注重系統性、科學性和廣泛性，兼顧不同程度的讀者精心設計各模組，涵蓋國際貿易實際操作中各個環節的信函寫作，力求教學內容與外經貿行業的職業能力要求相一致，與職業標準相銜接。全書採用模組教學，包含16個模組，首先簡要介紹外貿信函和電子郵件的基本要素、格式和寫作技巧，然後針對外經貿進出口流程的主要環節逐一呈現知識點和相關實例與實訓。本書適用於高職高專商務英語、國際貿易、國際商務等專業學生使用，也可供從事外經貿和國際商務工作的人員參考使用。
圖書目錄
Module1FundamentalsofEnglish
BusinessLetter-Writing 1
LearningObjectives 1
I.FormatsofBusinessLetters 1
II.PrinciplesofBusinessLetter-Writing 2
III.StructureofBusinessLetters 2
1.TheEssentialPartsofaBusiness
Letter 2
2.TheMiscellaneousPartsofaBusinessLetter 5
IV.ExamplesofBusinessLetters 7
V.ABriefIntroductionofE-mails 10
VI.WaysofEnvelopeAddressingand
theStandardizedDesigns 11
Exercises 13
Module2EstablishingBusiness
Relations 15
LearningObjectives 15
Introduction 15
WritingSkills 16
SpecimenLetters 16
Letter1AlettertoaNewCustomerfor
EstablishmentofBusiness
Relations 16
Letter2OnEstablishingBusiness
Relations 17
Letter3ARequesttoEstablishBusiness
Relations 17
Letter4AReplytotheAboveLetter 18
Letter5AnIntroductionofthe
CompanyandProducts 18
Letter6APositiveReplyfroman
Importer 19
Notes 19
LanguageFocus 24
Exercises 26
Module3StatusEnquiries 31
LearningObjectives 31
Introduction 31
WritingSkills 32
SpecimenLetters 33
Letter1AskingforCredit
Information 33
Letter2AFavorableReply 33
Letter3AStatusEnquiryfroma
ConsultingAgency 34
Letter4AnUnfavorableReplyfromthe
ChamberofCommerce 34
Letter5AnEnquiryaboutCreditand
Status 34
Letter6AnEnquiryaboutFinancialand
CreditStanding 35
Notes 35
LanguageFocus 39
Exercises 40
Module4SalesPromotion 45
LearningObjectives 45
Introduction 45
WritingSkills 46
SpecimenLetters 47
Letter1ALetterPromoting
Sportswear 47
Letter2AFollow-upLetterforAfter-
salesService 47
Letter3IntroducingMachinery 48
Letter4MarketingWool
Underblanket 48
Letter5RecommendingLadies’
Dresses 49
Letter6OfferingaDiscount 49
Notes 50
LanguageFocus 52
Exercises 54
Module5Enquiries 59
LearningObjectives 59
Introduction 59
WritingSkills 60
SpecimenLetters 61
Letter1FirstEnquiryforClothes 61
Letter2AReplytotheAbove 61
Letter3AnEnquiryforFashion
Goods 62
Letter4AGeneralEnquiry 62
Letter5AnInvitationtoOffer 63
Letter6AnEnquiryforCameras 63
Notes 64
LanguageFocus 65
Exercises 67
Module6QuotationsandOffers 71
LearningObjectives 71
Introduction 71
WritingSkills 72
SpecimenLetters 73
Letter1AnOfferforLadies’Nylon
Stockings 73
Letter2ReplytoBuyer’sEnquiryfor
ColorTVSets 73
Letter3QuotationsforCottonand
Nyloned-Silk 74
Letter4AnOffertoanOldClient 74
Letter5AnOfferwithout
Engagement 75
Letter6AnOfferforAutoParts 75
Notes 76
LanguageFocus 78
Exercises 80
Module7Counter-offers 83
LearningObjectives 83
Introduction 83
WritingSkills 84
SpecimenLetters 84
Letter1ACounter-offerforCanada
Oats 84
Letter2DecliningaCounter-offer 85
Letter3ACounter-offeronDelivery 85
Letter4Counter-offeronQuantity 86
Letter5ConcessiononPrice 86
Notes 87
LanguageFocus 89
Exercises 91
Module8AcceptanceandOrders 95
LearningObjectives 95
Introduction 95
WritingSkills 96
SpecimenLetters 97
Letter1ConfirmingthePurchaseand
SendinganOrder 97
Letter2AReplytoanOrder 98
Letter3DeclininganOrderand
OfferingaSubstitute 98
Letter4AcknowledgementofOrder 99
Letter5AcceptingtheOfferandPlacing
anOrder 99
Letter6ConfirminganOrder 100
Notes 100
LanguageFocus 103
Exercises 105
Module9TermsofPayment 109
LearningObjectives 109
Introduction 109
WritingSkills 110
SpecimenLetters 111
Letter1OnPaymentbyD/P 111
Letter2AgreeingtoD/PPayment 111
Letter3InsistingonPayment
byL/C 112
Letter4AskingforD/APayment 112
Letter5Paymentat60daysSight 113
Letter6PaymentbyT/T 113
Notes 114
LanguageFocus 117
Exercises 119
Module10PaymentbyLetterof
Credit 123
LearningObjectives 123
Introduction 123
WritingSkills 124
SpecimenLetters 125
Letter1UrgingEstablishmentof
L/C 125
Letter2UrgingEstablishmentofLetter
ofCredit 126
Letter3AdvisingtheOpeningof
anL/C 126
Letter4AmendmenttoLetterof
Credit 127
Letter5RequestingExtensionofthe
L/C 128
Letter6AReplytotheAbove
Letter 128
Notes 131
LanguageFocus 133
Exercises 135
Module11PackingandMarking 141
LearningObjectives 141
Introduction 141
WritingSkills 143
SpecimenLetters 143
Letter1ReplytoCustomer’s
EnquiryaboutPacking 143
Letter2ModifyingthePacking 144
Letter3AReplytotheAbove 145
Letter4Customer’sRequirement
aboutPacking 145
Letter5AcceptingthePacking
Requirements 146
Letter6AdvisingtheBuyerofthe
Packing 146
Notes 147
LanguageFocus 149
Exercises 151
Module12ShipmentandDelivery 155
LearningObjectives 155
Introduction 155
WritingSkills 156
SpecimenLetters 157
Letter1ShippingInstructions 157
Letter2UrgingShipmentof
Goods 158
Letter3AreplytotheAbove
Letter 158
Letter4AdvisingShipment 159
Letter5ALetterofShipping
Advice 159
Letter6ASpecimenShipping
Advice 160
Notes 160
LanguageFocus 162
Exercises 165
Module13Insurance 169
LearningObjectives 169
Introduction 169
WritingSkills 171
SpecimenLetters 172
Letter1EnquiringaboutInsurance 172
Letter2ReplytoanEnquiry
aboutInsurance 172
Letter3TheBuyer’sRequestfor
Insurance 172
Letter4AReplytotheAbove
Letter 173
Letter5AFavorableReplyto
Importer’sRequest 173
Notes 175
LanguageFocus 176
Exercises 178
Module14ConclusionandContract 183
LearningObjectives 183
Introduction 183
WritingSkills 184
SpecimenLetters 185
Letter1ConfirmingConclusionofa
Transaction 185
Letter2SendingaPurchase
Contract 185
Letter3ConfirmingaTransaction 186
Letter4Counter-signature 186
Notes 190
LanguageFocus 191
Exercises 192
Module15ComplaintsandClaims 197
LearningObjectives 197
Introduction 197
WritingSkills 198
SpecimenLetters 199
Letter1AClaimforPoorPacking 199
Letter2AClaimforInferior
Quality 199
Letter3SettlementoftheAbove
Claim 200
Letter4ClaimforDelayin
Delivery 200
Letter5ReplytotheAboveLetter 201
Letter6ComplainingaboutShort
Shipment 201
Letter7RejectingaClaim 202
Notes 202
LanguageFocus 203
Exercises 206
Module16Agency 209
LearningObjectives 209
Introduction 209
WritingSkills 210
SpecimenLetters 211
Letter1AskingforSoleAgency 211
Letter2AFavourableReply 211
Letter3DecliningtheAgency
Application 212
Letter4LookingforanAgent 212
Letter5ConfirmtheKeyPointsof
Agency 213
Letter6AgreeingtoRenewalofaSole
AgencyAgreement 213
Notes 216
LanguageFocus 218
Exercises 219
Revision 223
ReferenceKeys 245
Bibliography參考文獻 275
