商務英語函電[人民郵電出版社出版的圖書]

商務英語函電[人民郵電出版社出版的圖書]

為培養高職高專學生的職業能力和技能,本書遵循實用性、可操作性原則,結合外經貿業務的特點,選材力求實用、新穎。全書分為6個項目,共14個單元。項目一介紹商務英語函電的基本寫作要素及如何建立業務關係;項目二介紹價格談判,包括詢盤、報盤、還盤和受盤;項目三介紹契約簽訂;項目四介紹付款方式;項目五介紹契約履行;項目六介紹後續管理,包括申訴與理賠,以及解決商事爭端。每個單元末尾都附有適量的練習題和綜合實訓題,以幫助學生鞏固所學內容。本書最後還配有總複習題,以便讀者在完成本書學習後進行自我檢測。

基本信息

內容提要

為培養高職高專學生的職業能力和技能,本書遵循實用性、可操作性原則,結合外經貿業務的特點,選材力求實用、新穎。全書分為6個項目,共14個單元。項目一介紹商務英語函電的基本寫作要素及如何建立業務關係;項目二介紹價格談判,包括詢盤、報盤、還盤和受盤;項目三介紹契約簽訂;項目四介紹付款方式;項目五介紹契約履行;項目六介紹後續管理,包括申訴與理賠,以及解決商事爭端。每個單元末尾都附有適量的練習題和綜合實訓題,以幫助學生鞏固所學內容。本書最後還配有總複習題,以便讀者在完成本書學習後進行自我檢測。
本書提供電子課件、教學大綱、習題集及參考答案、模擬試卷等配套資料,索取方式參見“配套資料索取說明”,本書還有配套的精品課程網站,供讀者學習時參考。
本書適合高職高專商務英語專業、國際貿易專業、國際商務專業、涉外文秘專業等學生使用,也可供從事國際商事工作的人員參考使用。

目錄

ProjectⅠ Business Development 1

Unit 1 Introduction to English Business Letter Writing 2
Knowledge Objective 2
Skill Objective 2
Warm Up 2
Business Situational Design 3
Specimen Letters 3
Notes 5
Trade Terms and Typical Sentences 10
Practice Training 10
Skill Training 11

Unit 2 Establishing Business Relations 12
Knowledge Objective 12
Skill Objective 12
Warm Up 12
Business Situational Design 13
Specimen Letters 13
Notes 14
Trade Terms and Typical Sentences 17
Practice Training 18
Skill Training 20
Summary of Project 21

Project Ⅱ Price Negotiation 25

Unit 3 Enquiry 26
Knowledge Objective 26
Skill Objective 26
Warm Up 26
Business Situational Design 26
Available the following Integrative DVD GPS 27
Specimen Letters 27
Notes 28
Trade Terms and Typical Sentences 29
Practice Training 31
Skill Training 33

Unit 4 Offer 34
Knowledge Objective 34
Skill Objective 34
Warm Up 34
Business Situational Design 34
Specimen Letters 35
Notes 37
Trade Terms and Typical Sentences 38
Practice Training 40
Skill Training 42

Unit 5 Counter-offer 44
Knowledge Objective 44
Skill Objective 44
Warm Up 44
Business Situational Design 44
Specimen Letters 45
Notes 46
Trade Terms and Typical Sentences 48
Practice Training 49
Skill Training 51

Unit 6 Acceptance of Orders 53
Knowledge Objective 53
Skill Objective 53
Warm Up 53
Business Situational Design 53
Specimen Letters 54
Notes 55
Trade Terms and Typical Sentences 56
Practice Training 58
Skill Training 60
Summary of Project 61

Project Ⅲ Signing Contract 69

Unit 7 Sales Confirmation 70
Knowledge Objective 70
Skill Objective 70
Warm Up 70
Business Situational Design 70
Specimen Letters 71
Notes 74
Trade Terms and Typical Sentences 75
Practice Training 77
Skill Training 79
Summary of Project 80

Project Ⅳ Payment 81

Unit 8 Terms of Payment 82
Knowledge Objective 82
Skill Objective 82
Warm Up 82
Business Situational Design 82
Specimen Letters 83
Notes 84
Trade Terms and Typical Sentences 86
Practice Training 87
Skill Training 89

Unit 9 Letter of Credit 90
Knowledge Objective 90
Skill Objective 90
Warm Up 90
Business Situational Design 91
Specimen Letters 91
Notes 92
Trade Terms and Typical Sentences 94
Practice Training 96
Skill Training 98
Summary of Project 99

Project Ⅴ Fulfillment of Contract 103

Unit 10 Packing 104
Knowledge Objective 104
Skill Objective 104
Warm up 104
Business Situational Design 106
Specimen Letters 106
Notes 108
Trade Terms and Typical Sentences 110
Practice Training 112
Skill Training 114

Unit 11 Shipment 116
Knowledge Objective 116
Skill Objective 116
Warm Up 116
Business Situational Design 117
Specimen Letters 118
Notes 119
Trade Terms and Typical Sentences 121
Practice Training 122
Skill Training 124

Unit 12 Insurance 125
Knowledge Objective 125
Skill Objective 125
Warm Up 125
Business Situational Design 126
Specimen Letters 126
Notes 129
Trade Terms and Typical Sentences 130
Practice Training 131
Skill Training 133
Summary of Project 133

Project Ⅵ Follow up Management 139

Unit 13 Complaints and Claims 140
Knowledge Objective 140
Skill Objective 140
Warm Up 140
Business Situational Design 141
Specimen Letters 141
Notes 143
Trade Terms and Typical Sentences 145
Practice Training 146
Skill Training 148

Unit 14 Settlement of Dispute 149
Knowledge Objective 149
Skill Objective 149
Warm up 149
Business Situational Design 149
Specimen Letter 150
Notes 151
Trade Terms and Typical Sentences 154
Practice Training 156
Skill Training 158

Summary of Project 158
REVISION 160
參考答案 167
主要參考文獻 194
配套資料索取說明 195

圖書信息1

基本信息

商務英語函電[人民郵電出版社出版的圖書] 商務英語函電[人民郵電出版社出版的圖書]

書 名: 商務英語函電

作 者:房玉靖

出版社:清華大學出版社

出版時間: 2009年11月

ISBN: 9787302210412

開本: 16開

定價: 29.00 元

內容簡介

《商務英語函電》遵循實用性和可操作性的原則,結合外經貿工作的行業特點和專業英語學習的需要,在選材上注重前瞻性,著眼於行業新理念、新方法、新術語的導入,在編寫內容上注重系統性、科學性和廣泛性,兼顧不同程度的讀者精心設計各模組,涵蓋國際貿易實際操作中各個環節的信函寫作,力求教學內容與外經貿行業的職業能力要求相一致,與職業標準相銜接。

全書採用模組教學,包含16個模組,首先簡要介紹外貿信函和電子郵件的基本要素、格式和寫作技巧,然後針對外經貿進出口流程的主要環節逐一呈現知識點和相關實例與實訓。《商務英語函電》適用於高職高專商務英語、國際貿易、國際商務等專業學生使用,也可供從事外經貿和國際商務工作的人員參考使用。

圖書信息2

基本信息

商務英語函電[人民郵電出版社出版的圖書] 商務英語函電[人民郵電出版社出版的圖書]

作者:孫志祥 主編

ISBN:10位[7810909274]13位[9787810909273]

出版社:蘇州大學出版社

出版日期:2007-8-1

定價:28.00元

內容提要

本書共由12個單元和附錄組成,每單元均由相關知識與寫作指南、示範閱讀、常用術語和表達以及交際園地等部分組成。相關知識和寫作指南部分適當介紹了與主題相關的專業知識,詳細闡述了寫作原則和要領。示範閱讀部分主要選取了具有代表性的範例供讀者閱讀與賞析,在閱讀中體味與把握寫作原則和要領。常用術語和表達部分主要是常見的專業術語和表達方式,供讀者查詢與記憶。交際園地部分包括翻譯、完形填空和案例分析。其中,英漢翻譯練習旨在在翻譯的同時熟記一些常用句型,漢英翻譯練習旨在盤活一些常用辭彙和句型;完形填空部分旨在鞏固常用辭彙結構,增強商務英語語感;案例分析部分重在通過具體商務情形分析磨練在商務語境下套用英語解決實際問題的能力。此外,附錄部分主要供教學拓展之用。

圖書目錄

Unit1IntroductiontoBusinessCommunication

1.1PrinciplesforBusinessWriting

1.2BusinessLetterStyleandFormat

1.3SampleLetters

1.4UsefulTermsandExpressions

1.5CommunicationLaboratory

Unit2EstablishingBusinessRelations

2.1Introduction

2.2CreditEnquiries

2.3InformationtoBeContained

2.4SampleLetters

2.5UsefulTermsandExpressions

2.6CommunicationLaboratory

Unit3EnquiriesandReplies

3.1GeneralIntroductiontoEnquiriesandReplies

3.2BasicPrinciplesforSendingEnquiriesandReplies

3.3StructuresofEnquiriesandReplies

3.4SampleLetters

3.5UsefulTermsandExpressions

3.6CommunicationLaboratory

Unit4Quotations,OffersandCounteroffers

4.1GeneralIntroductiontoQuotations,OffersandCounteroffers

4.2DifferencebetweenQuotationsandOffers

4.3GuidelinesforOffers

4.4GuidelinesforCounteroffers

4.5SampleLetters

4.6UsefulTermsandExpressions

4.7CommunicationLaboratory

Unit5OrdersandTheirExecution

5.1GeneralIntroductiontoOrders

5.2BasicContentsofOrders

5.3RepliestoOrders

5.4SampleLetters

5.5UsefulTermsandExpressions

5.6CommunicationLaboratory

Unit6Payment

6.1PaymentMethodsforIntemationalTrade

6.2ExamplesofTermsofPaymentinContracts

6.3LetterofCredit

6.4SampleLetters

6.5UsefulTermsandExpressions

6.6CommunicationLaboratory

Unit7Packing

7.1GeneralIntroductiontoPacking

7.2PackingContainersUsedinInternationalTrade

7.3Marks

7.4ExamplesofTermsofPackinginContracts

7.5PackingList

7.6LettersonPacking

7.7SampleLetters

7.8UsefulTermsandExpressions

7.9CommunicationLaboratory

Unit8Shipment

8.1TrampandLiner

8.2TransportDocuments

8.3ShippingAdvice

8.4TermsofShipmentinContracts

8.5SampleLetters

8.6UsefulTermsandExpressions

8.7CommunicationLaboratory

Unit9Insurance

9.1Introduction

9.2WritingGuide

9.3SampleLetters

9.4UsefulTermsandExpressions

9.5CommunicationLaboratory

Unit10Complaints,ClaimsandAdjustments

10.1GeneralIntroductiontoComplaints,ClaimsandAdjustments

10.2PrinciplesforMakingComplaints,ClaimsandAdjustments

10.3StructuresofComplaints,ClaimsandAdjustments

10.4SampleLetters

10.5UsefulTermsandExpressions

10.6CommunicationLaboratory

Unit11Contracts

11.1DraftingContracts

11.2SampleContracts

11.3UsefulTermsandExpressions

11.4CommunicationLaboratory

Unit12DocumentationinInternationalTrade

12.1Introduction

12.2CommercialDocuments

12.3TransportationDocuments

12.4FinanceDocuments

12.5OtherDocuments

12.6UsefulTermsandExpressions

Appendix1ForeignTradeLawofthePeople'sRepublicofChina

Appendix2UniformCustomsandPracticeforDocumentaryCredits,UCP600

Appendix3UNConventionofContractsfortheInternationalSaleofGoods

References

圖書信息3

基本信息

商務英語函電[人民郵電出版社出版的圖書] 商務英語函電[人民郵電出版社出版的圖書]

書名:商務英語函電(高職類)

作 者: 王維平

出版社:機械工業出版社

出版時間: 2013-02-26

ISBN:

978-7-111-41047-8

開本: 16開

價: 18.00元

本書配有電子課件

章節目錄

Chapter1 Layout of a Business Letter
Chapter2 Establishing of Business Relations
Chapter3 Enquiry,Offer and Counter-offer
Chapter4 Sending of Proforma Invoice
Chapter5 Modes of Modern Communication
Chapter6 Sales Promotion
Chapter7 Terms of Payment
Chapter8 Packing
Chapter9 Insurance
Chapter10 Shipment
Chapter11 Complaints & Claims
參考譯文及答案附錄
附錄A Frequently Used Codes for Country and Area
附錄B Commonly Used Telex Abbreviations
參考文獻

內容簡介

本書是普通高等教育“十一五”國家級規劃教材,是省級精品課程“外貿英語函電”的配套教材,是根據高等職業教育“強化

技能,貼近崗位”的特點和要求,在第1版基礎上修訂而成的。本書內容涵蓋商務書信基礎知識以及建立業務關係、商

務談判、訂立契約、付款方式、包裝、保險、裝運、投訴和索賠等外貿業務流程。每章涉及一個外貿行業,遵循了“

套用性原則”,突出了外貿信函技能的訓練。每章包括學習目標、背景知識、案例分析(常用短語和典型例句、樣信)

、小技巧、補充閱讀、常犯錯誤、生詞表、行業辭彙、信函注釋及練習等10個部分。

本書可作為高等職業院校商務英語、國際貿易等相關專業的教材,也可作為在職人員的培訓用書,還可作為成人高

校學生的自學用書。

圖書信息4

基本信息

書名:商務英語函電

ISBN:780181276

作者:胡鑒明編

出版社:中國對外經濟貿易大學出版社

定價:48

頁數:477

出版日期:2004-8-1

版次: 1

開本:16開

內容簡介

本書特色如下:(1)它能理論聯繫實際, 比如在付款條件、商品包裝和信用證的套用等章節,都有簡明扼要的理論分析,讓讀者對有關事實和做法既知其然,亦能知其所以然。(2)在商務傳真(Fax)與電子郵件(E—mail)寫作方面,既詳細介紹這種最現代化的電子通訊方式的套用知識,又準確地描述它們的特點和特有的寫作規格,尤其是對電子郵件的文稿組織,作了深入細緻的分析。與課文配套的練習題是選用大量國際商務活動最新的資料和實例編寫而成, 以幫助學習者學會掌握這門最現代化的通訊技巧,使本書具有更強的時代感。(3)它還特辟了一章(第19章),對主要的外貿單證如商業單據、金融單證、官方單證以及其他有關單證如“船長收據”“不列入黑名單證明”等等,作歸納、回應式的說明, 以加深讀者對外貿單據、金融單證的理解。以上所有這些特點使得本書除了作為教材之外,具有更強的實際套用價值和參考價值,是一本便捷的業務工具書。開本 16開字數 568千字頁數 477頁

圖書目錄

PART ONE

Chapter One Introduction

Chapter Two The Layout of Business Letters

Section 1 Introduction

Section 2 Language Style

Section 3 Format of Business Letters

Section 4 Layout of the Common Blocked Lines forBusiness Letters

Section 5 Addressing Envelopes

Chapter Three Establishment of Business Relations and Credit

Status Enquiries

Section 1 Establishment of Business Relations

Section 2 Credit Status Enquiries

Section 3 Useful Expressions

Chapter Four Enquiry and Offer

Section 1 Enquiry

Section 2 Guidelines for Writing Enquiries

Section 3 Reply to Enquiries: Offer

Section 4 Important Notes on an Offer

Section 5 Guidelines for replying to enquiries

Section 6 Specimen Letters

Section 7 Useful Expressions

Chapter five Response to Offers

Section 1 Declining an Offer

Section 2 Guidelines for Declining an Offer

Section 3 Conditional Acceptance: Counter-offer

Section 4 Guidelines for Writing Counter-offer Letters

Section 5 Entire Acceptance

Section 6 Guidelines for Writing Acceptance Letters

Section 7 Specimen Letters

Section 8 Useful Expressions

Chapter Six Order Placing ℜplies to Orders

Section 1 Introduction

Section 2 How to Place an Order

Section 3 Confirmation of an Order

Section 4 Useful Expressions

Chapter Seven International Business Contract

Section 1 A Brief Introduction to International BusinessContract

Section 2 The Contract Heading

Section 3 The Recitals

Section 4 The Main Body of a Contract

Section 5 The Validation of a Contract

Section 6 Specimens of Contract

Section 7 Useful Expressions

Chapter Eight Terms of Payment

Section 1 Payment Instruments

Section 2 Method of Payment

Section 3 Specimen Letters

Section 4 Useful Expressions

Chapter Nine Letter of Credit

Section 1 Introduction

Section 2 Parties in a Letter of Credit

Section 3 Contents of a Letter of Credit

Section 4 Categories of Letters of Credit

Section 5 Basic Documentary Procedure of L/C

Section 6 Characteristics of Settlement by L/C

Section 7 Payment Terms in the Contract

Section 8 Specimens of L/C

Section 9 Specimen Letters Concerning L/C

Section 10 Useful Expressions

Chapter Ten Shipment and Ocean Bill of Lading (B/L)

Section 1 Ocean Transport

Section 2 Terms of Shipment in the Contract and theCovering L/C

Section 3 Types of Ocean Bills of Lading

Section 4 Contents of Ocean B/L and Its Making

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Eleven Packing

Section 1 The Importance of Packing in Foreign Trade

Section 2 Packing Terms in Foreign Trade

Section 3 Different Kinds of Transportation Packing andTheir Packaging Containers

Section 4 Packing Marks

Section 5 Packing List & Weight List

Section 6 Specimen Letters

Section 7 Useful Expressions

Chapter Twelve Insurance

Section 1 Insurance in Foreign Trade

Section 2 Marine Insurance

Section 3 Types of Coverage

Section 4 Effecting Insurance

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Thirteen Complaints, Disputes and Claims

Section 1 Definition of Complaints, Disputes and Claims

Section 2 Different Types of Complaints, Disputes and Claims

Section 3 Specimen Letters

Section 4 Useful Expressions

Chapter Fourteen Agency

Section 1 Introduction

Section 2 Relations Between Principal and Agent

Section 3 What to Be Covered in Agency Agreement

Section 4 Specimen Letters

Section 5 Useful Expressions

Chapter Fifteen Quality Terms

Section 1 Introduction

Section 2 Means to Express Quality

Section 3 Terms of Quality

Section 4 Quality Guarantee

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Sixteen Quantity Terms

Section 1 The Importance of Quantity Clause

Section 2 Units of Measures and Weights

Section 3 The Calculation of the Weight of Goods

Section 4 The Application of Quantity Terms

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Seventeen Commodity Categorization and Price Terms

Section 1 Categorization of Trading Commodities

Section 2 Survey on International Trade Practice

Section 3 Price Terms Commonly Used in International Trade

Section 4 Specimen Letters

Section 5 Useful Expressions

Chapter Eighteen Business Fax and E-mail Writing

Section 1 Introduction

Section 2 Fax

Section 3 E-mail

Section 4 Useful Expressions

Chapter Nineteen Documentation in International Trade

Section I Introduction

Section 2 Kinds of International Trading Documents

Section 3 Issues Concerning Documents

Section 4 Specimens

Section 5 Useful Expressions

PART TWO

Exercises

Key to Exercises

Reference

圖書信息5

基本信息

書名:商務英語函電

原價: 28.50元

作者:王俊

商務英語函電[人民郵電出版社出版的圖書] 商務英語函電[人民郵電出版社出版的圖書]

出版社:對外經濟貿易大學出版社

出版日期:2011年8月1日

ISBN:9787566301154

頁碼:220

內容簡介

全書圍繞商務實踐的主要流程分為四個部分,內容包括書信結構、業務磋商、契約履行、和貿易形式。每個部分各自成章,又相互聯繫,涵蓋面廣,層次清楚,邏輯性強,在材料的組織上,力爭選取反應實踐中一些最新變化和做法的材料,增加有益於學習者只是和技能訓練題的比重;在內容安排上,儘可能理論聯繫時間,做到準確精煉,深入淺出,突出實用性和可操作性,以鞏固深化所述理論,引導學習者進行訓練,讓他們熟練掌握各章節的重點與難點。每課都附有生詞、短語注釋,相關例句和外貿業務中常用的專業詞組,有利於學習者靈活運用。練習內容豐富,形式活潑,通過大量訓練,提高學習者對商務英語函電的熟悉程度和實際操作能力,為日後正確、流暢、高質量地進行對外商務交流打下基礎,因篇幅有限,每封書信我們僅選取正文部分作為教學內容,其他部分未一一給出,特此說明。

圖書目錄

PART ONE LAYOUT OF BUSINESS LETTERS /1

PART TWO BUSINESS NEGOTIATION / 15

Chapter 1 Establishment of Business Relations / 15

Lesson 1 A Letter from an Exporter / 16

Lesson 2 A Letter from an Importer / 20

Lesson 3 Sales Promotion / 24

Lesson 4 An Invitation Letter / 26

Chapter 2 Enquiries, Offers and Counter-offers / 32

Lesson 5 (A) A General Inquiry / 34

(B) AReply / 34

Lesson 6 A Specific Inquiry / 38

Lesson 7 A Reply to an Inquiry / 42

Lesson 8 Making an Offer / 46

Lesson 9 A Reply to an Inquiry about Insurance / 50

Lesson 10 A Counter-offer on Price / 55

Lesson 11 Acceptance of a Counter-offer / 60

Lesson 12 Declining Request for Price Reduction / 63

Lesson 13 Asking for Payment by T/T / 66

Lesson 14 Declining D/A Payment / 70

Lesson 15 ACounter-offeronPacking / 73

Chapter 3 Conclusion of Business / 82

Lesson 16 An Acceptance Letter / 83

Lesson 17 Placing an Order / 87

Lesson 18 A Reply to an Order / 90

Lesson 19 Sending a Sales Contract / 93

Lesson 20 Counter Signature / 97

PART THREE EXECUTION OF CONTRACT / 105

Chapter 4 Payment / 105

Lesson 21 Urging Payment / 106

Lesson 22 (A) Urging an L/C / 109

(B) Advising Establishment of L/C / 110

Lesson 23 ASampleofL/C / 115

Lesson 24 Asking for L/C Amendment / 120

Lesson 25 Asking for L/C Extension / 125

Chapter 5 Shipment / 130

Lesson 26 Urging Shipment / 131

Lesson 27 Asking for Partial Shipment / 135

Lesson 28 Alteration in Shipping Arrangement / 137

Lesson 29 Sending Shipping Advice / 141

Chapter 6 Insurance / 148

Lesson 30 Covering Insurance for the Buyer / 149

Lesson 31 Applying for Insurance / 152

Chapter 7 Commodity Inspection and Customs Declaration / 157

Lesson 32 Inspection of Imported Food / 158

Lesson 33 Customs Declaration / 161

Chapter 8 Complaints and Claims / 170

Lesson 34 Complaint about Wrong Delivery / 171

Lesson 35 Settlement of a Complaint / 174

Lesson 36 Claim for Damaged Goods / 177

Lesson 37 Claim for Inferior Quality / 181

Lesson 38 Declining a Claim / 184

PART FOUR OTHER TRADE FORMS / 191

Chapter 9 OtherTrade Forms / 191

Lesson39 (A) Asking for Sole Agency / 192

(B)AReply / 193

Lesson 40 Compensation Trade / 196

Lesson 41 Processing Trade / 199

Lesson 42 Joint Venture / 201

Lesson 43 Invitation to Bid / 206

Appendices / 213

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