商務英語函電[人民郵電出版社出版的圖書]:《商務英語函電》，作者房玉靖， -百科知識中文網

內容簡介

《商務英語函電》遵循實用性和可操作性的原則，結合外經貿工作的行業特點和專業英語學習的需要，在選材上注重前瞻性，著眼於行業新理念、新方法、新術語的導入，在編寫內容上注重系統性、科學性和廣泛性，兼顧不同程度的讀者精心設計各模組，涵蓋國際貿易實際操作中各個環節的信函寫作，力求教學內容與外經貿行業的職業能力要求相一致，與職業標準相銜接。

全書採用模組教學，包含16個模組，首先簡要介紹外貿信函和電子郵件的基本要素、格式和寫作技巧，然後針對外經貿進出口流程的主要環節逐一呈現知識點和相關實例與實訓。《商務英語函電》適用於高職高專商務英語、國際貿易、國際商務等專業學生使

內容提要

本書共由12個單元和附錄組成，每單元均由相關知識與寫作指南、示範閱讀、常用術語和表達以及交際園地等部分組成。相關知識和寫作指南部分適當介紹了與主題相關的專業知識，詳細闡述了寫作原則和要領。示範閱讀部分主要選取了具有代表性的範例供讀者閱讀與賞析，在閱讀中體味與把握寫作原則和要領。常用術語和表達部分主要是常見的專業術語和表達方式，供讀者查詢與記憶。交際園地部分包括翻譯、完形填空和案例分析。其中，英漢翻譯練習旨在在翻譯的同時熟記一些常用句型，漢英翻譯練習旨在盤活一些常用辭彙和句型；完形填空部分旨在鞏固常用辭彙結構，增強商務英語語感；案例分析部分重在通過具體商務情形分析磨練在商務語境下套用英語解決實際問題的能力。此外，附錄部分主要供教學拓展之用。

圖書信息

書名:商務英語函電（高職類）

作　者：方寧王維平

出版社：機械工業出版社

出版時間：方寧王維平

ISBN: 9787111219217

開本： 16開

定價: 18.00元

本書配有電子課件

章節目錄

?前言

Chapter1 Layout of a Business Letter

Chapter2 Establishing of Business Relations

Chapter3 Enquiry,Offer and Counter-offer

Chapter4 Sending of Proforma Invoice

Chapter5 Modes of Modern Communication

Chapter6 Sales Promotion

Chapter7 Terms of Payment

Chapter8 Packing

Chapter9 Insurance

Chapter10 Shipment

Chapter11 Complaints & Claims

參考譯文及答案附錄

附錄A Frequently Used Codes for Country and Area

附錄B Commonly UsedtelexAbbreviations

內容簡介

?本書是根據高職高專教育“強化技能，貼近崗位”的特點和要求編寫的，是高職高專“十一五”國家級規劃教材。

本書內容涵蓋了書信結構，建立業務關係，詢盤、報盤和還盤，形式發票，通信方式，促銷，付款方式，包裝，保險，裝運，投訴和索賠等貿易業務。每章涉及一個外貿行業，遵循了“套用性原則”，突出了外貿信函技能的訓練。每章包括教學目標、案例、常用短語和典型例句、信函、辭彙、信函注釋及練習等七個部分。

為了方便教師的教學，本書配有多媒體課件。

同名圖書

基本信息

書名:商務英語函電

ISBN:780181276

作者:胡鑒明編

出版社:中國對外經濟貿易大學出版社

定價:48

頁數:477

出版日期:2004-8-1

版次: 1

開本:16開

簡介

本書特色如下：(1)它能理論聯繫實際，比如在付款條件、商品包裝和信用證的套用等章節，都有簡明扼要的理論分析，讓讀者對有關事實和做法既知其然，亦能知其所以然。(2)在商務傳真(Fax)與電子郵件(E—mail)寫作方面，既詳細介紹這種最現代化的電子通訊方式的套用知識，又準確地描述它們的特點和特有的寫作規格，尤其是對電子郵件的文稿組織，作了深入細緻的分析。與課文配套的練習題是選用大量國際商務活動最新的資料和實例編寫而成，以幫助學習者學會掌握這門最現代化的通訊技巧，使本書具有更強的時代感。(3)它還特辟了一章(第19章)，對主要的外貿單證如商業單據、金融單證、官方單證以及其他有關單證如“船長收據”“不列入黑名單證明”等等，作歸納、回應式的說明，以加深讀者對外貿單據、金融單證的理解。以上所有這些特點使得本書除了作為教材之外，具有更強的實際套用價值和參考價值，是一本便捷的業務工具書。開本 16開字數 568千字頁數 477頁

PART ONE

Chapter One Introduction

Chapter Two The Layout of Business Letters

Section 1 Introduction

Section 2 Language Style

Section 3 Format of Business Letters

Section 4 Layout of the CommonblockedLines forBusiness Letters

Section 5 Addressing Envelopes

Chapter Three Establishment of Business Relations and Credit

Status Enquiries

Section 1 Establishment of Business Relations

Section 2 Credit Status Enquiries

Section 3 Useful Expressions

Chapter Four Enquiry and Offer

Section 1 Enquiry

Section 2 Guidelines for Writing Enquiries

Section 3 Reply to Enquiries: Offer

Section 4 Important Notes on an Offer

Section 5 Guidelines for replying to enquiries

Section 6 Specimen Letters

Section 7 Useful Expressions

Chapter five Response to Offers

Section 1 Declining an Offer

Section 2 Guidelines for Declining an Offer

Section 3 Conditional Acceptance: Counter-offer

Section 4 Guidelines for Writing Counter-offer Letters

Section 5 Entire Acceptance

Section 6 Guidelines for Writing Acceptance Letters

Section 7 Specimen Letters

Section 8 Useful Expressions

Chapter Six Order Placing &Replies to Orders

Section 1 Introduction

Section 2 How to Place an Order

Section 3 Confirmation of an Order

Section 4 Useful Expressions

Chapter Seven International Business Contract

Section 1 A Brief Introduction to International BusinessContract

Section 2 The Contract Heading

Section 3 The Recitals

Section 4 The Main Body of a Contract

Section 5 The Validation of a Contract

Section 6 Specimens of Contract

Section 7 Useful Expressions

Chapter Eight Terms of Payment

Section 1 Payment Instruments

Section 2 Method of Payment

Section 3 Specimen Letters

Section 4 Useful Expressions

Chapter Nine Letter of Credit

Section 1 Introduction

Section 2 Parties in a Letter of Credit

Section 3 Contents of a Letter of Credit

Section 4 Categories of Letters of Credit

Section 5 Basic Documentary Procedure of L/C

Section 6 Characteristics of Settlement by L/C

Section 7 Payment Terms in the Contract

Section 8 Specimens of L/C

Section 9 Specimen Letters Concerning L/C

Section 10 Useful Expressions

Chapter Ten Shipment and Ocean Bill of Lading (B/L)

Section 1 Ocean Transport

Section 2 Terms of Shipment in the Contract and theCovering L/C

Section 3 Types of Ocean Bills of Lading

Section 4 Contents of Ocean B/L and Its Making

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Eleven Packing

Section 1 The Importance of Packing in Foreign Trade

Section 2 Packing Terms in Foreign Trade

Section 3 Different Kinds of Transportation Packing andTheir Packaging Containers

Section 4 Packing Marks

Section 5 Packing List & Weight List

Section 6 Specimen Letters

Section 7 Useful Expressions

Chapter Twelve Insurance

Section 1 Insurance in Foreign Trade

Section 2 Marine Insurance

Section 3 Types of Coverage

Section 4 Effecting Insurance

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Thirteen Complaints, Disputes and Claims

Section 1 Definition of Complaints, Disputes and Claims

Section 2 Different Types of Complaints, Disputes and Claims

Section 3 Specimen Letters

Section 4 Useful Expressions

Chapter Fourteen Agency

Section 1 Introduction

Section 2 Relations Between Principal and Agent

Section 3 What to Be Covered in Agency Agreement

Section 4 Specimen Letters

Section 5 Useful Expressions

Chapter Fifteen Quality Terms

Section 1 Introduction

Section 2 Means to Express Quality

Section 3 Terms of Quality

Section 4 Quality Guarantee

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Sixteen Quantity Terms

Section 1 The Importance of Quantity Clause

Section 2 Units of Measures and Weights

Section 3 The Calculation of the Weight of Goods

Section 4 The Application of Quantity Terms

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Seventeen Commodity Categorization and Price Terms

Section 1 Categorization of Trading Commodities

Section 2 Survey on International Trade Practice

Section 3 Price Terms Commonly Used in International Trade

Section 4 Specimen Letters

Section 5 Useful Expressions

Chapter Eighteen Business Fax and E-mail Writing

Section 1 Introduction

Section 2 Fax

Section 3 E-mail

Section 4 Useful Expressions

Chapter Nineteen Documentation in International Trade

Section I Introduction

Section 2 Kinds of International Trading Documents

Section 3 Issues Concerning Documents

Section 4 Specimens

Section 5 Useful Expressions

PART TWO

Exercises

Key to Exercises

Reference

商務英語函電[人民郵電出版社出版的圖書]

基本信息

內容簡介

內容提要

目錄

圖書信息

章節目錄

內容簡介

同名圖書

熱門詞條