圖書簡介
本書從突出行業特點、實訓特點以及培養套用型人才的總體目標出發，以學習者套用能力培養為主線，結合國際旅遊業與北京旅遊景點發展的新形勢和新特點，依照英語導遊服務場景、工作流程和工作要點，主要介紹北京英語導遊應具備的專業知識和技能，注重“職業性、交際性、互動性、實效性和實用性” 本書融入了北京導遊英語最新的教學理念，突出“以任務為導向，以學生為核心”的教育模式，教師的作用不再體現為系統地傳授知識，而是“啟發”和“指導” 學生自主學習，創造性地學習，從而能夠充分提高學生的綜合素
質、業務水平、服務技能，儘快適應職業崗位。
本書既可以作為旅遊職業院校旅遊專業和英語專業的教材，也可以作為高等教育自學考試、成人教育、職業教育教材，以及旅行社從業人員的崗位培訓和導遊證考試輔導教材。
圖書前言
旅遊作為文化創意產業的核心支柱，在國際交往、豐富社會生活、促進經濟發展、構建和諧社會、弘揚中華文化等方面發揮著越來越大的作用。旅遊業已成為我國服務經濟發展的重要產業，在我國經濟發展中占有極其重要的位置。
作為中國旅遊產業龍頭城市的北京，奧運會的成功舉辦所帶來的城市硬體和產業軟體設施的大幅提升，為北京旅遊業的跨越式發展提供了堅實基礎。面向“十二五”，北京市將著眼世界一流，努力將旅遊業培育成首都經濟的重要支柱產業和人民民眾更加滿意的現代服務業，力爭2015年實現“一、十、百、千、億”的發展目標，即：創建國際一流城市，旅遊產業增加值占全市GDP(國內生產總值）的10%以上，入境旅遊收入超過100億美元，入境游接待量超過1000萬人次，國內遊客達到2億人次。北京將圍繞“中國特色世界城市”的戰略目標，打造中國入境旅遊者首選目的地、亞洲商務會展旅遊之都和國際一流旅遊城市。
旅遊人才是旅遊發展的第一資源，英語導遊人才更是北京旅遊業發展的奇缺資源。國家旅遊產業的快速發展，也對旅遊人才提出了新的要求。今後培養的旅遊人才應具備廣博的知識、較強的人際交往能力和較高的外語水平，既要懂專業、又要具備高素質。為滿足日益增長的旅遊市場需求、為培養社會急需的旅行社專業人才，我們組織多所旅遊院校、旅遊專業的英語專業教師和具有多年從業經驗的旅行社專職導遊共同精心編撰了此教材，旨在迅速提高大學生和旅行社導遊員的專業素質，更好地服務於首都旅遊事業。
本書從突出行業特點、實訓特點以及培養專業套用型人才的總體目標出發，”本書同時還遵循功能語言學的教學原理，採用任務型教學模式，注重語言技能與職業技能的結合，加大了語言的輸出量，體現了“在做中學”的教學理念，注重強化技能培養。
本書融入了最新的教學理念，突出“以任務為導向，以學生為核心”的教育模式，教師的作用不再體現為系統地傳授知識，而是“啟發”和“指導” 學生自主學習，創造性地學習，從而能夠充分提高學生的綜合素質、業務水平、服務技能，儘快適應職業崗位。
本書由李大軍進行總體方案策劃並具體組織，楊昆主編並統稿，宋曉星、安錦蘭為副主編。參編人員有：楊昆（第一、第二、第七和第八單元），安錦蘭（第四、第六和第十單元），宋曉星（第十二、第十三單元），韓燕燕（第三單元），劉志紅（第一、第五單元），李豐（第九、第十一單元），林群（第十四單元），楊昆、李瑤、董曉霞、李文潔、馬瑞奇（附錄）； 李曉新負責本書課件製作。
在編著過程中，我們翻閱了大量有關北京導遊英語等方面的最新書刊資料，並得到了有關導遊英語界專家教授和業務經理的具體指導，在此特別表示衷心的感謝。由於作者水平有限
，書中難免存在不足，因此懇請專家和廣大讀者給予批評指正。
編者
隨書光碟使用說明
隨書光碟根目錄下包含Track01.cda~Track14.cda共14個音頻檔案，分別為本書14個單元的配套聽力錄音檔案。
將隨書光碟插入計算機光碟驅動器後，可用Windows Media Player播放軟體選取光碟根目錄下的相關音頻檔案進行播放。
圖書目錄
Unit OneMeeting Guests at the Airport
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Meeting a Tour Group at the
Airport
Conversation 2. Meeting a Tourist at the Airport
Useful expressions for a guide
Reading
The Terminal 3 of Beijing Capital International
Airport
Culture Salon
A Survey of China
Exercises
Tips for Tour Guides
How to deal with the checked baggage losses
(inbound flight)
Unit TwoServices En Route
Learning Goals
Lead?in
Situational Conversations
Conversation 1. On the Way to the Hotel (Ⅰ)
Conversation 2. On the Way to the Hotel (Ⅱ)
Useful expressions for a guide
Reading
The Profile of Beijing
Culture Salon
Confucianism—the Essence of Traditional Chinese Culture
Exercises
Tips for Tour Guides
How to arrange the shopping for the tourists
Unit ThreeHotel and Food Service
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Check?in at a Hotel
Conversation 2. Introduce Hotel Services and Facilities
Useful expressions for a guide
Reading
Chinese Culinary Art
Culture Salon
Four Main Cuisines in China
Exercises
Tips for Tour Guides
How to deal with the tourists? requests for changing food
Unit FourTian?anmen
—The Tour of the Biggest City Square
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Tian?anmen Rostrum
Conversation 2. Tian?anmen Square
Useful expressions for a guide
Reading
Commentary of Tian?anmen Square
Culture Salon
Yin?Yang and Five Elements
Exercises
Tips for Tour Guides
How to deal with the tourists? passport missing
Unit FiveThe Palace Museum
—The Tour of Imperial Palace
Learning Goals
Lead?in
Situational Conversations
Conversation 1. The Meridian Gate
Conversation 2. The Symbolism of the Architecture in the
Palace Museum
Useful expressions for a guide
Reading
The Out Court and Inner Palace
Culture Salon
Fengshui and the Traditional Chinese Architectures
Exercises
Tips for Tour Guides
How to deal with the tourists? getting lost during sightseeing
Unit SixThe Summer Palace
—The Tour of Imperial Garden
Learning Goals
Lead?in
Situational Conversations
Conversation 1. In the Palace Area
Conversation 2. The Front Hill Area
Useful expressions for a guide
Reading
The Introduction to Kunming Lake
Culture Salon
Chinese Gardens
Exercises
Tips for Tour Guides
How to prevent tourists from getting lost during sightseeing
Unit SevenThe Temple of Heaven
—The Tour of Imperial Altar and Temple
Learning Goals
Lead?in
Situational Conversations
Conversation 1. The Hall of Prayer for Good Harvests
Conversation 2. The Imperial Vault of Heaven
Useful expressions for a guide
Reading
The Introduction to the Circular Mound Altar
Culture Salon
Symbolism and Traditional Chinese Architectures
Exercises
Tips for Tour Guides
How to deal with the sick tourists during the sightseeing
Unit EightThe Great Wall
—The Longest Defensive Project in the World
Learning Goals
Lead?in
Situational Conversations
Conversation 1. The Great Wall at Badaling
Conversation 2. The Construction of the Great Wall
Useful expressions for a guide
Reading
The Legend Story of Meng Jiangnv
Culture Salon
“The Art of War” and Traditional Chinese Military Thought
Exercises
Tips for Tour Guides
How to deal with the injured tourists during the sightseeing
Unit NineThe Ming Tombs
—The Tour of Royal Tombs
Learning Goals
Lead?in
Situational Conversations
Conversation 1. The Sacred Way of the Ming Tombs
Conversation 2. Changling (Emperor Yongle?s Tomb)
Useful expressions for a guide
Reading
The Underground Palace of Dingling
Culture Salon
Imperial Mausoleum Architecture and Feng Shui
Exercises
Tips for Tour Guides
How to deal with a traffic accident during the tour
Unit TenBeijing?s Olympic Venues
—The Tour of Beijing Olympics
Learning Goals
Lead?in
Situational Conversations
Conversation 1. National Stadium—Bird?s Nest
Conversation 2. National Aquatics Center—Water Cube
Useful expressions for a guide
Reading
Olympic Green
Culture Salon
Chinese Dragon Culture
Exercises
Tips for Tour Guides
How to deal with a fire accident during the group?s stay in
the hotel
Unit ElevenHutongs in Beijing
—The Tour of Hutongs
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Hutong Tour in Shichahai Area
Conversation 2. The Mansion of Prince Gong
Useful expressions for a guide
Reading
Hutong and Siheyuan in Beijing
Culture Salon
Peking Opera
Exercises
Tips for Tour Guides
How to deal with the tourists? complaint about poor service
Unit TwelveTour of New Landmarks
—The National Grand Theatre,the Capital Museum
and the Place
Learning Goals
Lead?in
Situational Conversations
Conversation 1. The National Grand Theatre
Conversation 2. The Capital Museum
Useful expressions for a guide
Reading
Myriad Functions of the Capital Museum
Culture Salon
Chinese Traditional Festivals
Exercises
Tips for Tour Guides
How to deal with the tourists? quitting group during the trip
Unit ThirteenTour of Culture and Art
—Liulichang, Nanluoguxiang and 798 Art District
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Liulichang Cultural Street
Conversation 2. Nanluoguxiang
Useful expressions for a guide
Reading
The Contemporary Chinese Art Landmark — 798 Art District
Culture Salon
Religions in China
Exercises
Tips for Tour Guides
How to deal with missing tourists upon their arrival at
the airport
Unit FourteenSending Tourists off
Learning Goals
Lead?in
Situational Conversations
Conversation 1. Checking out at a Hotel
Conversation 2. Sending Guests off at the Airport
Conversation 3. Checking?in at the Airport
Useful expressions for a guide
Reading
Farewell Speech
Culture Salon
Chinese Zodiac Information
Exercises
Tips for Tour Guides
How to deal with the incident of missing the airplane
Appendix
References
