內容提要
全球化工作環境中的跨文化溝通本書的兩位作者均是跨文化商務溝通方面的專家，他們將跨文化研究與商務溝通相結合，開創了跨文化商務溝通這一學科領域。本書以跨國公司實例為背景，全面闡述了跨文化語境中的文化差異，並提出一系列行之有效的跨文化溝通技巧。本書具有很強的指導性和實用價值，通過大量案例分析，能有效提高讀者跨文化溝通能力，解決全球化工作環境中的跨文化問題衝突。
本書在美國非常暢銷，是管理和MBA等專業最流行的教材之一。
圖書目錄
1. Culture and Communication
The Importance of Learning about Cultures
Understanding Culture
Responses to Other Cultures
The Question of Change in Cultures
Communication and Culture
本章小結
Notes
2. The Role of Language in Intercultural Business Communication
The language Barrier and Its Consequences: Real and Perceived
The Relationship between Language and Culture
Selection of the Right Language
The Company Language
The Role of the Interpreter
Communication with Nonnative Speakers
The Impact of Technology on Oral and Written Communication
本章小結
Notes
3. Getting to Know Another Culture
Asking Questions
……
4. Individuals and Groups in Business Cultures
5. Organizing Messages to Other Cultures
6. Nonverbal Language in Intercultural Communication
7. Cultural Rules for Establishing Relationships
8. Information, Decisions, and solutions
9. Intercultural Negotiation
10. Legal and Governmental Considerations in Intercultural Business Communication
11. The Influence of Business Structures and Corporate Culture on Intercultural Business Communication
12. intercultural Dynamics in the International Company Appendix to Chapter 12
