內容提要
Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain’s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.
Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. You’ll learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations.
Just say “YES” to success.
編輯推薦
“Using the latest technological data, Granger gives the complex art of persuasion the ease of paint-by-numbers clarity and a process for success.”-Leslie Schweitzer Miller, M.D., New York University School of Medicine, New York University Psychoanalytic Institute
“The seven triggers will help people get things done more quickly, more easily, and with better results.”-Michael J. Iandolo, President and General Manager, Lucent Technologies Mobility Solutions
“Granger has transformed [brain imaging] research into a readily understandable and workable program….When you need to persuade, The 7 Triggers to Yes shows you how in a new and highly effective way.”-Robert H. Miller, Former President and CEO, Charles of the Ritz Group. Ltd.
“Bravo! I couldn't put it down….I now see there is a much more efficient way to persuade and influence others.”-Josiah Stevenson, Former Director of Development, Dartmouth College
“Russ has assembled an impressive army of thought leaders on the subject of persuasion. A great read.”-Gerhard Gschwandtner, Founder and Publisher, Selling Power.
作者簡介
Russell I.I.Granger is the founder of ProEd,a training consultancy specializing in management,sales,service,and personal productivity courses.Since 1981,ProEd has created peak performance programs and multi-media workshops for a variety of organizations.With a degree in psychology,he has spent decades researching and teaching the art and science of persuasion.He speaks fre-quently to executives,managers,and salespeople throughout the United States,Europe,Australia,New Zealand,Singapore,Hong Kong,and India.
目錄
PREACE
ACKNOWLEDGMENTS
CHAPTER 1:THE AWESOME POWER OF PERSUASTON
CHAPTER 2:WINNERS AND LOSERS
CHAPTER 3:PERSUASIONTHEN AND NOW
CHAPTER 4:WHAT'S THE BREAKTHROUGH
CHAPTER 5:DECISION MANAGEMENT
CHAPTER 6:PERSUASION POWERHOUSES
CHAPTER 7:TRIGGERING"YES"
CHAPTER 8:FRIENDSHIP TRIGGER
CHAPTER 9:AUTHORITY TRIGGER
CHAPTER 10:CONSISTENCY TRIGGER
CHAPTER 11:RECIPROCTTY TRIGGER
CHAPTER 12:CONTRAST TRIGGER
CHAPTER 13:REASON WHY TRIGGER
CHAPTER 14:HOPE TRIGGER
CHAPTER 15:PERSUASTON GOALS
CHAPTER 16:PERSUASIVE COMMUNICATION
CHAPTER 17:PERSUASIVE PRESENTATIONS
CHAPTER 18:RESOLVING RESISTANCE
CHAPTER 19:GETTING COMMITMENT
CHAPTER 20:WRAP
INDEX
