Development Course
1990 Dec. 26, the country's first Suning in Nanjing, Jiangsu Province and founded in Ninghai Road, is the first air - conditioned stores Suning 2004 July, Suning Appliance (002024) on the Shenzhen Stock Exchange 2004 July, Suning Appliance (002024) on the Shenzhen Stock Exchange .
with excellent performance, Suning Appliance so as to obtain the investment market acceptance, is a global home appliance chain business enterprise one of the highest market value of with excellent performance, Suning Appliance so as to obtain the investment market acceptance, is a global home appliance chain business enterprise one of the highest market value of . chain Suning Appliance Co Ltd is Mr. Buffett, the world competitiveness of enterprises and laboratories, world economics Weekly was jointly awarded the title of "2010 (7th) China's top 100,No. 61 - bit
2013 Hurun's list of the private brands, Suning 956. 86 24.86 billion yuan, ranking ninth around the market demand, specialization, standardization of principles, Suning Appliance formed flagship stores, community stores, specialty shops, shops in China. 4 types 18 kinds of morphology, the flagship store had increased to 6th
development, Suning is adopting a "hire, build, purchase, and" Four in One ", the simultaneous development of mode, to maintain steady, rapid development of the situation, to open 200 new stores a year, while increasing self - build the flagship of the development, on the basis of normalization to the storefront, by self - built development,Order commissioned development etc. It is noted that, in dozens of the country's primary market and propel the development of self - built flagship till 2020, network scale will exceed 3000, the number of sales made a breakthrough for till 2020, network scale will exceed 3000, the number of sales made a breakthrough for .
3500 yuan since 2011, Suning continues to push the new ten - year "transformation of science and technology, and intelligence services" strategy and further deepen the cloud service mode, in order to explore the online under the fusion and multi - channel full - category management, open - platform service business, we believe that the future of China's retail model will be" shopkeepers + + ecommerce retailer ", referred to as the" Cloud " 3500 yuan since 2011, Suning continues to push the new ten - year "transformation of science and technology, and intelligence services" strategy and further deepen the cloud service mode, in order to explore the online under the fusion and multi - channel full - category management, open - platform service business, we believe that the future of China's retail model will be" shopkeepers + + ecommerce retailer ", referred to as the" Cloud ". mode of Suning, Feb 19, 2013 announcement, said that on the basis of online and offline channels and fusion, and full - category management, open - platform service business forms, Suning company intends to change its name to "Suning Yunshang Sales Co., Ltd.", in order to better adapt to the enterprises' scope of business models and
This rebranding can seem like Suning Appliance of Science and Technology Strategic Transformation was another big step, Suning also declared the "Cloud" a new mode of This rebranding can seem like Suning Appliance of Science and Technology Strategic Transformation was another big step, Suning also declared the "Cloud" a new mode of . - were introduced on the one hand, Suning will expand business categories, super - electrification strategy - were introduced on the one hand, Suning will expand business categories, super - electrification strategy .
2009, Suning's proposed "marketing", and full - category management, full, and the party spropulsion Sales and Service Innovation;Thereafter in Suning Tesco and Tesco in the specification as well as to vigorously expand the category of non - electric, extended to general merchandise, book, of mother - to - virtual product or the like;2012 Suning launched a new type of major stores in the Expo, the door removing head "appliances", marking Suning's offline physical stores super electrification operation pace accelerated 2009, Suning's proposed "marketing", and full - category management, full, and the party spropulsion Sales and Service Innovation;Thereafter in Suning Tesco and Tesco in the specification as well as to vigorously expand the category of non - electric, extended to general merchandise, book, of mother - to - virtual product or the like;2012 Suning launched a new type of major stores in the Expo, the door removing head "appliances", marking Suning's offline physical stores super electrification operation pace accelerated . on the other hand, in recent years, Suning continues to strengthen scientific and technological innovation, transformation and cloud service mode on the other hand, in recent years, Suning continues to strengthen scientific and technological innovation, transformation and cloud service mode .
2006 company SAP / ERP system, relying on the strut of information system, set up internal shared service platform, so as to effectively decentralizing business management, intensive management of the target;At the same time, the supply chain optimization, and management efficiency;years of operation accumulation, Suning has faced and internal management of the cloud facing the supplier of the cloud and cloud - to - consumer spending, and "cloud" services of comprehensive market - oriented operation mode, since 2011 to launch the Suning home, cloud app stores, cloud reading 2006 company SAP / ERP system, relying on the strut of information system, set up internal shared service platform, so as to effectively decentralizing business management, intensive management of the target;At the same time, the supply chain optimization, and management efficiency;years of operation accumulation, Suning has faced and internal management of the cloud facing the supplier of the cloud and cloud - to - consumer spending, and "cloud" services of comprehensive market - oriented operation mode, since 2011 to launch the Suning home, cloud app stores, cloud reading . can be seen, he goes through the innovation of practice and accumulation, Suning in 2013 and ushered in a leapfrog development of can be seen, he goes through the innovation of practice and accumulation, Suning in 2013 and ushered in a leapfrog development of .
Zhang Jindong, Chairman of Suning's deployment in the work of the Conference of the Parties serving as the said Suning will do "shopkeepers + + ecommerce retailer where" Cloud of Suning, as well as a new mode of service industry, Zhang Jindong, Chairman of Suning's deployment in the work of the Conference of the Parties serving as the said Suning will do "shopkeepers + + ecommerce retailer where" Cloud of Suning, as well as a new mode of service industry,. whole society over the next 10 years Suning Appliance will no longer is the traditional home appliance chain, to be the "Wal - Mart Amazon +" whole society over the next 10 years Suning Appliance will no longer is the traditional home appliance chain, to be the "Wal - Mart Amazon +" .
in the deployment of the meeting, while Suning around cloud commerce modes, from organization structure, annual plan, the appointment of personnel and the deployment, it is ensured that the "Cloud" mode of gaining full in the deployment of the meeting, while Suning around cloud commerce modes, from organization structure, annual plan, the appointment of personnel and the deployment, it is ensured that the "Cloud" mode of gaining full . Suning Appliance's high - profile announcement changed the name Suning Appliance, changes identification, wantonly adjusting company Suning Appliance's high - profile announcement changed the name Suning Appliance, changes identification, wantonly adjusting company .
Cloud architecture refers to the so - called "shopkeepers + online + retailer" new retail mode Cloud architecture refers to the so - called "shopkeepers + online + retailer" new retail mode . Suning this revolution, its e - commerce platform Suning.com status is obviously promoted and paid attention to.Zhang Jindong, ecommerce strategy were evident by
behind change in Suning's, it is seen that the rise of e - commerce, online could see a step up in scale, network accounts for a proportion of total retail sales of consumer goods have risen sharply in the behind change in Suning's, it is seen that the rise of e - commerce, online could see a step up in scale, network accounts for a proportion of total retail sales of consumer goods have risen sharply in the . In addition, the E - commerce is already starting to encroach on traditional retailers, department stores, supermarkets, home - appliance chain, home construction material industries have piled into ecommerce In addition, the E - commerce is already starting to encroach on traditional retailers, department stores, supermarkets, home - appliance chain, home construction material industries have piled into ecommerce .
O2O Transformation
O2O Proposed
In March 2012, in Beijing during the two sessions, Zhang Jindong, Suning's goal is to make China a land area of Amazon + "In March 2012, in Beijing during the two sessions, Zhang Jindong, Suning's goal is to make China a land area of Amazon + ". Suning and usher in an O2O mode, while this year also referred to as Suning's O2O, which was the first year of China's O2O the beginning of the development o f Suning and usher in an O2O mode, while this year also referred to as Suning's O2O, which was the first year of China's O2O the beginning of the development o f .
O2O Strategy Layout
In February 2013, Suning of "online + retailer + shopkeepers" Shang Yun of the new mode;6 months, all stores of Suning and SuNingYi purchase the same product to achieve bit by bit;In September, Hony's annual meeting, Zhang Jindong, Suning's first overseas exposition "Internet Integration Roadmap", which set out the future development direction of Chinese retail is retail Internet, O2O and focuses on open platform;November, Zhang went to the American in the Near East, Stanford was invited to lecture on the O2O, calling the O2O era;In the fourth quarter, Suning also in first - tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen launched the first batch of 1. 0 version Internet Suning stores full - category, all channels, all of the customers of the business layout further perfection, floating around the Internet retail of "two wings" pattern is established, the O2O mode strategic layout for comprehensive shaping Suning stores full - category, all channels, all of the customers of the business layout further perfection, floating around the Internet retail of "two wings" pattern is established, the O2O mode strategic layout for comprehensive shaping .
Floor - To - Offline Strategy
In the aspect of supply chain, Suning's in - depth change in the supply chain the cooperation mode, in the past by the bargaining led business model, and to user needs as the commodity - driven cooperation mode transformation, established the "consolidation of major appliances, 3C, nurturing mother" of the category In the aspect of supply chain, Suning's in - depth change in the supply chain the cooperation mode, in the past by the bargaining led business model, and to user needs as the commodity - driven cooperation mode transformation, established the "consolidation of major appliances, 3C, nurturing mother" of the category . focusing strategy in terms of logistics, improve logistics experience, up to half a day, up to a rapid, Three Deliveries per Day and other specialty products focusing strategy in terms of logistics, improve logistics experience, up to half a day, up to a rapid, Three Deliveries per Day and other specialty products .
2015, Suning logistics cloud "should be completely socialized open 2015, Suning logistics cloud "should be completely socialized open . in user experience and product innovation, to launch a free film, predictive marketing, and product purchase Suning V in user experience and product innovation, to launch a free film, predictive marketing, and product purchase Suning V .
Effectiveness
2015 operating income of 1355. 48 billion yuan, a year - on - year growth of 24. 44%;net profit belonging to listed company shareholders of 8.73 billion yuan, increased a sum of 0. 64% wherein, Suning's online platform with $502 billion yuan (tax included), a year - on - year growth of 94. 93%
the six years of the Internet retail transformation, Suning Appliance and finally moved into the line on the Explosive Growth the six years of the Internet retail transformation, Suning Appliance and finally moved into the line on the Explosive Growth .
Organization Structure
the online and the two open - platform, the three major business group, 28, 60, Ile - de - composition were Suning Appliance of new architecture on the online and the two open - platform, the three major business group, 28, 60, Ile - de - composition were Suning Appliance of new architecture on . platform types: chain stores Suning Appliance and = + e - commerce platform from the platform service on platform types: chain stores Suning Appliance and = + e - commerce platform from the platform service on .
: Suning Appliance = entity product platform + content + : Suning Appliance = entity product platform + content + . service products in the aspects of organisational structure: Suning Appliance Chain Operation Department of the new platform, E - commerce Headquarter, Headquarter service products in the aspects of organisational structure: Suning Appliance Chain Operation Department of the new platform, E - commerce Headquarter, Headquarter .
commodity electronic business headquarters consists of eight divisions: online shopping, mobile shopping, local life, business, financial products, digital applications, cloud and product logistics commodity electronic business headquarters consists of eight divisions: online shopping, mobile shopping, local life, business, financial products, digital applications, cloud and product logistics . electronic business at the headquarters of the service type comprises:commodity - driven business, life services, cloud services and financial services of the Division for inclusion in the e - commerce electronic business at the headquarters of the service type comprises:commodity - driven business, life services, cloud services and financial services of the Division for inclusion in the e - commerce .
logistics management headquarters, supporting small items of National Express service logistics management headquarters, supporting small items of National Express service .
Scope Of Business
announcement, along with the Internet technology, the intelligent terminal and the like of the booming information technology and the rapid application, is a company to accelerate the transformation and upgrading have provided an opportunity to modify the platform with the announcement, along with the Internet technology, the intelligent terminal and the like of the booming information technology and the rapid application, is a company to accelerate the transformation and upgrading have provided an opportunity to modify the platform with the . Scope of business: licensed business: audio - visual products chain business, general cargo, pre - packaged food, bulk food wholesale and retail and Scope of business: licensed business: audio - visual products chain business, general cargo, pre - packaged food, bulk food wholesale and retail and .
to the lower limit specified by the branch: electronic publications, China's domestic books, newspapers and periodicals retail trade;Category II telecom value - added information service business (excluding fixed network telephone information services and Internet information services);catering service (limited to branches) (in the form of a Catering Service License "to the extent set out in the business), a domestic express business (postal enterprises, except for the to the lower limit specified by the branch: electronic publications, China's domestic books, newspapers and periodicals retail trade;Category II telecom value - added information service business (excluding fixed network telephone information services and Internet information services);catering service (limited to branches) (in the form of a Catering Service License "to the extent set out in the business), a domestic express business (postal enterprises, except for the . Scope of business: electronic appliances, office equipment, communication products and accessories, sale and service, software development, sales, system integration, general merchandise, bicycle, electric moped, motorcycle, automobile sales, industrial investment, rental, rent, domestic, pharmaceutical services, corporate image planning, economic information consultation, talent training, agent business, warehousing, micro computer accessories, software sales,microcomputer installation and maintenance, waste recovery and recycling of sales, selling musical instruments, crafts, souvenirs, Scope of business: electronic appliances, office equipment, communication products and accessories, sale and service, software development, sales, system integration, general merchandise, bicycle, electric moped, motorcycle, automobile sales, industrial investment, rental, rent, domestic, pharmaceutical services, corporate image planning, economic information consultation, talent training, agent business, warehousing, micro computer accessories, software sales,microcomputer installation and maintenance, waste recovery and recycling of sales, selling musical instruments, crafts, souvenirs, .
domestic air - conditioning season, rural market will still be a 2013 used on air - conditioning, e - tailers and distributors to snatch the market towns fought domestic air - conditioning season, rural market will still be a 2013 used on air - conditioning, e - tailers and distributors to snatch the market towns fought . Suning, Gome and 360buy.com is online and the linkage mode "quietly" Countryside
Suning Management Center of Guangzhou, Executive Deputy General Manager Wei Ren, as market expansion in towns and villages, Suning Since December in Shandong, Zhejiang, Guangdong, Fujian and other areas to launch flagship store,Flagship areas over the next three years to reach 1,000 Suning Management Center of Guangzhou, Executive Deputy General Manager Wei Ren, as market expansion in towns and villages, Suning Since December in Shandong, Zhejiang, Guangdong, Fujian and other areas to launch flagship store,Flagship areas over the next three years to reach 1,000 . Suning also through its ecommerce platform purchase "Airborne", will sink to the Markets Suning also through its ecommerce platform purchase "Airborne", will sink to the Markets .
2 Suning, for the first time as the fusion of online and offline mode of the air conditioner to sell 2 Suning, for the first time as the fusion of online and offline mode of the air conditioner to sell . Suning prediction, 2013 Agent Channel Program will take a hit, further shrinking the market of online and offline channels Suning prediction, 2013 Agent Channel Program will take a hit, further shrinking the market of online and offline channels .
fusion development in 2013 will be the main characteristics of the air conditioning channel fusion development in 2013 will be the main characteristics of the air conditioning channel .
Development Direction
Logistics Development
Suning Appliance and three - year investment plan of from 180 to 220 billion yuan in logistics development On 21 February 2013, China's one of the two appliance retailer Suning Commerce Group Co Ltd announced its new operating model and organizational structure, integrating its online and offline platform Suning Appliance and three - year investment plan of from 180 to 220 billion yuan in logistics development On 21 February 2013, China's one of the two appliance retailer Suning Commerce Group Co Ltd announced its new operating model and organizational structure, integrating its online and offline platform . company Sun Weimin, vice - chairman also said that over the next three years the company will invest a total of 180 - 220 billion yuan in logistics development project company Sun Weimin, vice - chairman also said that over the next three years the company will invest a total of 180 - 220 billion yuan in logistics development project .
in large data center drive, which integrate the merchandise in the quarter, sending the unified future recruitment team in large data center drive, which integrate the merchandise in the quarter, sending the unified future recruitment team . 250 should be attached to consumer complaints 250 should be attached to consumer complaints .
Suning: cloud commerce modes under the more consumer - centric experience stores recently, Suning launched an innovative idea of "Cloud" mode,On the basis of the above, the establishment of the new merchandise business headquarters, the headquarters of the platform chain management, e - commerce business headquarters, online and offline integration entered a practical stage, according to Suning: cloud commerce modes under the more consumer - centric experience stores recently, Suning launched an innovative idea of "Cloud" mode,On the basis of the above, the establishment of the new merchandise business headquarters, the headquarters of the platform chain management, e - commerce business headquarters, online and offline integration entered a practical stage, according to . Suning chain platform headquartered in CEO Tian Rui introduced, in a brand new domestic chain under the platform of Suning stores to improve management capacity, the more attention - to - consumer service, separate from the sale of commodities on the transition to provide consumers with full service on the Suning chain platform headquartered in CEO Tian Rui introduced, in a brand new domestic chain under the platform of Suning stores to improve management capacity, the more attention - to - consumer service, separate from the sale of commodities on the transition to provide consumers with full service on the .
In other words, the stores of Suning's comprehensive service capabilities will be amplified with In other words, the stores of Suning's comprehensive service capabilities will be amplified with . Suning in 2013 for the new mode, new tissue, new image "conference, Suning Chairman Zhang Jindong said," Cloud "mode. It can be viewed as a "store + online + retailer where merchants" on its cloud - based technologies, which integrate the Suning foreground / background, Suning's fusion of online and offline, full - service industry, services and clients in
Suning Yunshang mode not only is a leap in the development of the new direction, but also for the Chinese retail industry transformation and development of the new trend of Suning Yunshang mode not only is a leap in the development of the new direction, but also for the Chinese retail industry transformation and development of the new trend of . Suning Yunshang mode of core architecture is to" store + online + retailer where merchants" combination of offline and online ecommerce store quotient as compared to the greatest advantage is the ability to direct offline services and offline can give consumers a more intuitive, more comprehensive, more various services experience Suning Yunshang mode of core architecture is to" store + online + retailer where merchants" combination of offline and online ecommerce store quotient as compared to the greatest advantage is the ability to direct offline services and offline can give consumers a more intuitive, more comprehensive, more various services experience .
2012,Suning to launch two new large retail entity Suning Expo and regional flagship store, start of Stage 1, 2 and 3 on the market of the offline stores a comprehensive transformation and upgrade, the upgrade of Suning Expo stores and flagship of the service function is greatly enhanced with the different mode before traditional stores, Suning Expo stores is more similar to a Supercenter, biased in favor of the consumer's shopping experience goods and to create the best environment in terms of experience, the consumers can experience Suning Expo stores within its motion - sensing gaming, 3D TV, a massage chair or the like of various commodities while 2012,Suning to launch two new large retail entity Suning Expo and regional flagship store, start of Stage 1, 2 and 3 on the market of the offline stores a comprehensive transformation and upgrade, the upgrade of Suning Expo stores and flagship of the service function is greatly enhanced with the different mode before traditional stores, Suning Expo stores is more similar to a Supercenter, biased in favor of the consumer's shopping experience goods and to create the best environment in terms of experience, the consumers can experience Suning Expo stores within its motion - sensing gaming, 3D TV, a massage chair or the like of various commodities while . for children of consumers who were super - store also provides children's play area,Consumers can send their children to child entertainment precinct relieved after shopping for children of consumers who were super - store also provides children's play area,Consumers can send their children to child entertainment precinct relieved after shopping .
Suning flagship areas as secondary and tertiary markets facing new storefront morphology, from product richness or storefront on the environment, both the local appliance chain industry benchmark, the 3 - meter - wide main shopping levels of system identification, the entirety of the designers, and consumers are not the best Suning flagship areas as secondary and tertiary markets facing new storefront morphology, from product richness or storefront on the environment, both the local appliance chain industry benchmark, the 3 - meter - wide main shopping levels of system identification, the entirety of the designers, and consumers are not the best . in - store shopping experience, as well as the establishment of customer service center, the center 3C of the functional areas such as the provide consumers one - stop - shop 'service experience in - store shopping experience, as well as the establishment of customer service center, the center 3C of the functional areas such as the provide consumers one - stop - shop 'service experience .
Suning Expo stores and flagship areas of comprehensive service functions in Suning Appliance mode is amplified, and consumers of user experience needs to be dug through the rubble,Suning's online and offline play their respective advantages of big, Suning Appliance and highlight the advantage of it being Suning Expo stores and flagship areas of comprehensive service functions in Suning Appliance mode is amplified, and consumers of user experience needs to be dug through the rubble,Suning's online and offline play their respective advantages of big, Suning Appliance and highlight the advantage of it being . Tian Rui said, in 2013, Suning in product service development wiki, e - commerce platform and a brick and mortar store, mainly around the consumer's daily life, ranging from shopping, and life services, and IT service solutions Tian Rui said, in 2013, Suning in product service development wiki, e - commerce platform and a brick and mortar store, mainly around the consumer's daily life, ranging from shopping, and life services, and IT service solutions .
consumers not only in Suning Tesco on enjoying life to the service, but also in a Suning store on - site experience, living facilities, for example, transfer - in recharge,ticket reservation etc. This is Suning's online - offline integration as a significant initiative This is Suning's online - offline integration as a significant initiative .
international courier business license on February 7, 2014, Suning had already announced by the State Post Bureau courier business license for examination, and obtain a business license for international express international courier business license on February 7, 2014, Suning had already announced by the State Post Bureau courier business license for examination, and obtain a business license for international express . Suning thereby become domestic ecommerce companies in the first international express business license of the enterprise, will in future be with FedEx, DHL, UPS, TNT Express, is one of the four international companies engaged in international express business Suning thereby become domestic ecommerce companies in the first international express business license of the enterprise, will in future be with FedEx, DHL, UPS, TNT Express, is one of the four international companies engaged in international express business .
express license most of The Official Reply of the State Post Bureau of the People's Republic of China's e - commerce has 12 enterprises is a division of a business license,Only Suning achieved international courier business license, which is also the first commercial enterprises in international express business license for enterprise express license most of The Official Reply of the State Post Bureau of the People's Republic of China's e - commerce has 12 enterprises is a division of a business license,Only Suning achieved international courier business license, which is also the first commercial enterprises in international express business license for enterprise . is a global provider of door - to - door international express service company is largely the result of the EMS and the four international courier company, where the four major international express companies account for 70 percent of international express traffic is a global provider of door - to - door international express service company is largely the result of the EMS and the four international courier company, where the four major international express companies account for 70 percent of international express traffic .
Suning has already obtained a national license and 150 domestic express multiple regional express license, is within the industry that have express license most of ecommerce platform Suning has already obtained a national license and 150 domestic express multiple regional express license, is within the industry that have express license most of ecommerce platform . Merchants of blue chip Suning logistics division, responsible person,Suning acquires international express business licence after it would be possible to bring the world of the express business, the retail business in the international context has important significance in extending Merchants of blue chip Suning logistics division, responsible person,Suning acquires international express business licence after it would be possible to bring the world of the express business, the retail business in the international context has important significance in extending .
at the same time, international express license for Suning's global head of investment is very favourable to the at the same time, international express license for Suning's global head of investment is very favourable to the . chips, some analysts say that international courier business license after Suning, or will be engaged in international express business transport logistics by chips, some analysts say that international courier business license after Suning, or will be engaged in international express business transport logistics by .
While profitability is not ripe yet, but in the long run, Suning logistics system comprehensive upgrade of its e - commerce platforms of third - party merchant's goods can be warehoused directly, and may use Suning logistics solutions,Suning will likely post express business and private individuals to open While profitability is not ripe yet, but in the long run, Suning logistics system comprehensive upgrade of its e - commerce platforms of third - party merchant's goods can be warehoused directly, and may use Suning logistics solutions,Suning will likely post express business and private individuals to open .
Landed In Silicon Valley
On November 19, 2013 in Silicon Valley in the United States and opening its first overseas research institute, gaining its accelerated Internet transformation in the global research and development of important step On November 19, 2013 in Silicon Valley in the United States and opening its first overseas research institute, gaining its accelerated Internet transformation in the global research and development of important step . Suning Silicon Valley Academy is the initial investment of $5 million, about 10 people over the next three years, will reach 200 man Suning Silicon Valley Academy is the initial investment of $5 million, about 10 people over the next three years, will reach 200 man .
Suning Banks
August 21, 2013, Suning Appliance and are applied with relevant departments to establish the "Suning Bank", and registered the domain name August 21, 2013, Suning Appliance and are applied with relevant departments to establish the "Suning Bank", and registered the domain name . 3 month, Suning, one insider said, "Now, supporting policies to encourage private capital to set up private banks, and we do intend to do to prepare for the establishment of a private bank 3 month, Suning, one insider said, "Now, supporting policies to encourage private capital to set up private banks, and we do intend to do to prepare for the establishment of a private bank .
Suning Appliance - are in the process of private bank under the name" Suning Bank ", not on the market of heat - transfer" Sunan Bank " Suning Appliance - are in the process of private bank under the name" Suning Bank ", not on the market of heat - transfer" Sunan Bank ". August 15, 2013 issued by the State Administration for Industry and Commerce of the People's Republic of China enterprise name approval and announcement of the" display, "Suning Bank"The name is already pre - approved by August 15, 2013 issued by the State Administration for Industry and Commerce of the People's Republic of China enterprise name approval and announcement of the" display, "Suning Bank"The name is already pre - approved by .
by Suning Appliance and organising private banks in response to the news, closing on August 21, Suning Appliance surged 8. 43% in September 2013, including Suning Bank of nine private banks, and obtain the approval of the State Administration for Industry and Commerce, the name in September 2013, including Suning Bank of nine private banks, and obtain the approval of the State Administration for Industry and Commerce, the name .
private - owned enterprises to private banks, expanding further private - owned enterprises to private banks, expanding further .
PPTV Investment
October 28, 2013, Suning announced joint investment via the $4. 2 billion strategic investment PPTV, a country in which approximately 74 per cent stake in Suning, which accounted for 44 per cent stake, PPTV will be the first big shareholder, Suning's foray into online video industry is As of December 31, 2013, Suning Appliance and have passed the Great Universe Limited, a subsidiary of the Corporation on payment price 21, 777. $62,The price of its own funds and the application of merger and acquisition loan payment remaining
on the price in accordance with the provisions of the Agreement, within one year after the completion of the payment in on the price in accordance with the provisions of the Agreement, within one year after the completion of the payment in . After the completion of this transaction, the Great Universe Limited will hold a 44% stake in PPTV, becoming its biggest shareholder After the completion of this transaction, the Great Universe Limited will hold a 44% stake in PPTV, becoming its biggest shareholder .
- And - Mortar Expansion
On May 15, 2013, Suning store in Lhasa was last with, but does not mean that Suning is no longer open to new stores, on the contrary, Suning stores across the country the landscape has carried out a long - term plans for the year 2020, Suning outlets by 2013 of 1,700 to 3,000 by On May 15, 2013, Suning store in Lhasa was last with, but does not mean that Suning is no longer open to new stores, on the contrary, Suning stores across the country the landscape has carried out a long - term plans for the year 2020, Suning outlets by 2013 of 1,700 to 3,000 by . Suning Tesco's Official Super Galaxy Nanjing store on December 21, 2013 reloading opened nearly 2 million m2 Suning Tesco's Official Super Galaxy Nanjing store on December 21, 2013 reloading opened nearly 2 million m2 .
Bao Change
Suning Appliance with CGB Fund, co - operation of "class" product" change, "but in November 2013 Oct. 5, only the internal employee in advance can use the product, to be named for the" change ", predicting officially opened to the public but , Suning's research and development of the balance of wealth management products and Yu 'e Bao is different, it not only for individuals but also for enterprise users open , Suning's research and development of the balance of wealth management products and Yu 'e Bao is different, it not only for individuals but also for enterprise users open .
Suning Appliance and internal announcement post suggested that the balance of wealth management products to individual users as" small change" expected annual yield up to 5. 5%, the bank deposit rate of 13 ~ 15 times the In addition, it can be also carried out for shopping, consumer,telephone charge, pay utilities and credit card repayment and innovative value - added functions and In addition, it can be also carried out for shopping, consumer,telephone charge, pay utilities and credit card repayment and innovative value - added functions and .
Ali "means" similar," change "is also available to withdraw at any time to the payment account number and bank card Ali "means" similar," change "is also available to withdraw at any time to the payment account number and bank card .
Crowdsourcing Platform
Suning Commerce Group vice president Wang Zhe, head of the Suning Appliance and officially issued Suning crowdsourcing platform, 2015 Crowdsourcing Suning's sales are expected to reach 250 billion yuan by 2017 and annual sales will reach 450 billion yuan (US $Suning Commerce Group vice president Wang Zhe, head of the Suning Appliance and officially issued Suning crowdsourcing platform, 2015 Crowdsourcing Suning's sales are expected to reach 250 billion yuan by 2017 and annual sales will reach 450 billion yuan (US $., Suning's crowdsourcing platform of the future will base itself on the O2O omni - channel, provided from the creative work product commodity supplies the individual conversion stages required for crowdsourcing solutions to realize the creative transformation, products, brands and market enlargement of accelerated expansion , Suning's crowdsourcing platform of the future will base itself on the O2O omni - channel, provided from the creative work product commodity supplies the individual conversion stages required for crowdsourcing solutions to realize the creative transformation, products, brands and market enlargement of accelerated expansion .
Asset Transfer
On 14 October 2014, Suning Appliance and issued the latest announcement, the company plans to its 11 stores in the asset to be no less than RMB4 billion yuan at a price of CITIC Goldstone Fund Management Co., Ltd., and the establishment of private investment funds, to develop creative asset operation mode It is understood that CITIC Securities is the 2014 launch of REITs, paragraph 2, of the exemplary product type It is understood that CITIC Securities is the 2014 launch of REITs, paragraph 2, of the exemplary product type .
the Transfer of the 11 stores are the Beijing Tongzhou Branch of Century Mart, Beijing Store Liujiayao Store, Changzhou South Street shops, the pier store in Wuhan, Chongqing Guanyinqiao Pedestrian Street Store, Chongqing, Kunming Small Garden Store, Chengdu Chunxi Road store,Chengdu field store Wannian, Chengdu and Xi 'an Xidajie, Jinhua Road Store the Transfer of the 11 stores are the Beijing Tongzhou Branch of Century Mart, Beijing Store Liujiayao Store, Changzhou South Street shops, the pier store in Wuhan, Chongqing Guanyinqiao Pedestrian Street Store, Chongqing, Kunming Small Garden Store, Chengdu Chunxi Road store,Chengdu field store Wannian, Chengdu and Xi 'an Xidajie, Jinhua Road Store .
Ali Investment
2015 August 10, 2010, Ali announced his intention to about 283 billion yuan in strategic investment in Suning, becoming the second largest shareholder;Suning will not exceed 140 billion yuan in renminbi 2780 Ali shares of newly issued shares;Both sides will get online to raise the overall efficiency, for China and global consumer business and provide more perfect service 2015 August 10, 2010, Ali announced his intention to about 283 billion yuan in strategic investment in Suning, becoming the second largest shareholder;Suning will not exceed 140 billion yuan in renminbi 2780 Ali shares of newly issued shares;Both sides will get online to raise the overall efficiency, for China and global consumer business and provide more perfect service . Suning Appliance and radiating the whole country over 1,600 offline stores, more than 3,000 sales outlets and 5,000 service providers to join and sinks to the line city of will with the Alibaba a strong line on the system to realize seamless docking Suning Appliance and radiating the whole country over 1,600 offline stores, more than 3,000 sales outlets and 5,000 service providers to join and sinks to the line city of will with the Alibaba a strong line on the system to realize seamless docking .
2016 on 2 June, Suning Appliance and issue non - public issuance of report, called the issue price of 15 yuan / share, issuance number is 19. 27 million shares, with total proceeds 290. 85 billion yuan, of which,Taobao (China) Software with a subscription amount of 282 million 85 billion yuan, of which,Taobao (China) Software with a subscription amount of 282 million .
After the issuance, Taobao will become Suning Commerce's second - biggest shareholder, holding 18. 61 billion shares, the shareholding ratio was 19. 99% signs both companies on strategic cooperation in the accomplishment of substantive link over to signs both companies on strategic cooperation in the accomplishment of substantive link over to .
1 1.
Wanda Cooperation
2015 September 6 morning, Wanda and Suning will publish a major strategic cooperation and 2015 September 6 morning, Wanda and Suning will publish a major strategic cooperation and . Mr Zhang Jindong will formally hand in hand, in both the commercial and business aspects of in - depth cooperation. This cooperation makes indirect
Ali, Tencent, Baidu to work on the same table, the online and offline commercial competition pattern face serious adjustments Ali, Tencent, Baidu to work on the same table, the online and offline commercial competition pattern face serious adjustments .
Into Football
2015 - 12 - 21 Suning Group headquarters in Nanjing, Jiangsu Suning Football Club started briefing 2015 - 12 - 21 Suning Group headquarters in Nanjing, Jiangsu Suning Football Club started briefing . formally announced the Jiangsu Suning Corp and Guoxin Group has signed an agreement to acquire the previous comprehensive Shuntian football club Jiangsu Guoxin, Jiangsu Suning's new football club was starting formally announced the Jiangsu Suning Corp and Guoxin Group has signed an agreement to acquire the previous comprehensive Shuntian football club Jiangsu Guoxin, Jiangsu Suning's new football club was starting .
2 June 2016, through the Internazionale of internal evaluation, Suning formally started buying program 2 June 2016, through the Internazionale of internal evaluation, Suning formally started buying program . 3 3.
Suning Interconnection
On March 4, 2014, virtual operators have obtained licences of Suning formally announced the formation of steam, "interconnected" independent company, entering into the resale of mobile service resale On March 4, 2014, virtual operators have obtained licences of Suning formally announced the formation of steam, "interconnected" independent company, entering into the resale of mobile service resale . Suning mobile business responsible person, of steam, "interconnection" business in the latter period will be to carry out the communication service, social networking, shopping, entertainment, information and resources, to provide consumers around mobile network life, value - added services and solutions that can be subjected to a social networking user Suning mobile business responsible person, of steam, "interconnection" business in the latter period will be to carry out the communication service, social networking, shopping, entertainment, information and resources, to provide consumers around mobile network life, value - added services and solutions that can be subjected to a social networking user .
Leisure, video entertainment, online shopping, banking, finance, various aspects of the novel interconnection life Leisure, video entertainment, online shopping, banking, finance, various aspects of the novel interconnection life . on 29 January 2014,Ministry of Industry and Information Technology announced new virtual operator who have obtained the licence of such enterprises, Suning on 29 January 2014,Ministry of Industry and Information Technology announced new virtual operator who have obtained the licence of such enterprises, Suning .
, which was published this week, Suning has been recruiting in China and even overseas for new business being , which was published this week, Suning has been recruiting in China and even overseas for new business being . Suning in the spring of 2014 Organization Restructuring of, in addition to the establishment of commodity business headquarters and operational headquarters two major business headquarters, the establishment of the red child, PPTV, Manzuo, telecommunications, logistics, finance, and eight affiliated independent companies, while "interconnection" is one of the eight companies Suning in the spring of 2014 Organization Restructuring of, in addition to the establishment of commodity business headquarters and operational headquarters two major business headquarters, the establishment of the red child, PPTV, Manzuo, telecommunications, logistics, finance, and eight affiliated independent companies, while "interconnection" is one of the eight companies .
"interconnection" business in the level to be granted more autonomy,The independent product development and market operation "interconnection" business in the level to be granted more autonomy,The independent product development and market operation . Suning in 2013 founded the Silicon Valley research institute will also work for the "interconnection" of the product design and technical Suning in 2013 founded the Silicon Valley research institute will also work for the "interconnection" of the product design and technical .
Image Representativ
Suning Appliance in 2007 and marks the first retail enterprise enabled spokesperson, for the first time in the world, after which he has maintained the brand personification of marketing, e. g. by use of celebrity endorsements, create Suning sunny healthy image. With the good performance of Suning's development in the industry leader, is getting 2012 Suning Appliance again for more innovations, at the party's spokesman on the introduction of the first group in the form of new co - star endorsements, Suning's" Star Gang "led to the creation of 2012 Suning Appliance again for more innovations, at the party's spokesman on the introduction of the first group in the form of new co - star endorsements, Suning's" Star Gang "led to the creation of .
Sun Weimin, vice - chairman of Suning, said Suning's first star to help members include Mark Chao, Yao Di and Sodagreen, helped the star to every member of the audience for one target population,Suning to bear one or more of the promotion season, the task of publicizing the Sun Weimin, vice - chairman of Suning, said Suning's first star to help members include Mark Chao, Yao Di and Sodagreen, helped the star to every member of the audience for one target population,Suning to bear one or more of the promotion season, the task of publicizing the . while Suning will also star to help members of the image and characteristics, the choice of suitable products and promotional activities for its endorsement, in order to improve the activity of the propagation rate reaches while Suning will also star to help members of the image and characteristics, the choice of suitable products and promotional activities for its endorsement, in order to improve the activity of the propagation rate reaches .
Inter Milan To Buy
2015 - 12 - 21 Suning Group headquarters in Nanjing, Jiangsu Suning Football Club started briefing 2015 - 12 - 21 Suning Group headquarters in Nanjing, Jiangsu Suning Football Club started briefing . formally announced the Jiangsu Suning Corp and Guoxin Group has signed an agreement to acquire the previous comprehensive Shuntian football club Jiangsu Guoxin, Jiangsu Suning's new football club was starting formally announced the Jiangsu Suning Corp and Guoxin Group has signed an agreement to acquire the previous comprehensive Shuntian football club Jiangsu Guoxin, Jiangsu Suning's new football club was starting .
2016 June 6, 2009, Suning in Nanjing, Jiangsu, Suning merger Inter media briefings", Suning announced the Sports Industry Group to about 2. 7 billion euros of the total consideration, by subscribing to new shares and old shares buy - out of the way, is obtained. c. internazionale has about 70% of stake after the transaction is complete,Eric Hill (Tony) and Erick, a subsidiary of ISC still owns about 30 percent of the shares stake after the transaction is complete,Eric Hill (Tony) and Erick, a subsidiary of ISC still owns about 30 percent of the shares .
4 2016 on 7 June, Suning Chairman Zhang Jindong, Suning in Nanjing announced the Sport Industry Group to about 2. 63 billion euros of the total consideration, through the acquisition of and subscription for new shares by the old shareholders, the Italian soccer club Inter Milan 68. 55% of the shares, of which 1.05 billion euros for Suning's own funds and the balance of the banking system and the external financing
