編輯推薦
賽斯·高汀算得上是當代最有影響力的商業思想家之一，他的部落格是目前世界上點擊率和連結率最高的部落格，多年被評為多個主題範圍內“全球最受歡迎的一百個部落格”之一。
《小就是大》是賽斯八年來最優秀的部落格文章、雜誌專欄首次結集出版。賽斯·高汀在與讀者分享那些發人深省的觀點和故事時，貫穿了幾條明晰的思想主線，而這恐怕都會影響人們的工作方式、購買行為以及看待這個世界的方式：小，就是新的大，因為大已經從一種巨大的優勢轉變為一種劣勢.
內容簡介
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns fromFast Company magazine and several of the short e-books he has written in the last few years. It includes:Clinging to Your Job Title?, The Persistence of Really Bad Ideas, The Seduction of 'Good Enough', and, Judging a Bookby its Cover Do Less.Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen'.
全球商業部落格鼎力推薦，“即讀即用”的商業書！本書首次將賽斯·高汀近10年來最優秀的部落格文章、雜誌專欄和電子書內容結集出版，這些內容都是最富爆炸性、最有啟發性、最具傳播性和操作性的商業思想。
在本書的每一頁，你都能找到發人深省的觀點和故事，它們足以改變你的工作方式、購買行為及觀察世界的角度。
簡單梳理一下，你會發現高汀的這些思想可以分為以下幾個群落： 第一個群落——網路。高汀對於網路的思考早在15年前就已經開始！他在2003年關於網路發展的諸多預言如今正在一一變成現實。
第二個群落——行銷。高汀相信，未來最有力的行銷途徑是口碑，而在網路世界裡建立口碑的方式將與傳統社會截然不同。
第三個群落——未來。高汀把我們拉上了時光的快車道，用最令人目瞪口呆的方式和我們分享了他眼中的未來。
第四個群落——中國。這部分無疑會對中國讀者具有特殊的意義。高汀從獨特的角度提出了中國社會當前所面臨的機遇。
作者簡介
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured inThe Wall Street Journal, Forbes, Fortune, Fast Companyand Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. BeforeSmall is the New Big, The Big MooandAll Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.
賽斯·高汀（Seth Godin）：雅虎前副總裁、高產的國際暢銷書作者、當代最有影響力的商業思想家之一。《快速企業》（Fast Company）雜誌專欄作家擁有當今世界上點擊率和連結率最高的商業部落格榮獲“全球最受歡迎的100個部落格之一” 1982年秋季，賽斯·高汀畢業於塔夫斯學院（Tufts University），獲計算機科學和哲學學位，並獲得斯坦福商學院MBA證書； 1983年-1986年，他擔任SpinnaKer軟體公司品牌經理； 1995年，高汀創辦了Yoyodyne（最早的線上行銷公司之一）； 1998年，他把這家公司賣給了雅虎，並擔任雅虎特許行銷副總裁； 2005年下半年，高汀開辦了一個聚合推薦的網站Squidoo。 他寫過的7本國際暢銷書分別是：《許可行銷》、《噴嚏行銷》、《大紅氈帽》、《公司進化》、《紫牛》、《免費力量大》、《行銷人是大騙子》。
精彩書評
"Godin's collection is arranged alphabetically and was compiled mostly from his short, snappy blog, Fast Company column and e-books.... His riffs jump wildly, from the strategy of coming up with a cool name for your business to thoughts on polka music playing on elevators.... If you're looking for a jump-start, this is a good place to begin."
-USA Today
"Godin's keen insights on the nature of business in this early part of the 21st century are extremely practical and relatable. Though he's a big thinker, there's nothing eggheaded or esoteric in his writing.... He riffs on various factors affecting modern business: the Internet, time deficits, scarcity, the power of stories, the value of authenticity, the death of mass marketing, excellence, incompetence and how these things create challenges and opportunities for people and companies. For all Godin's savvy, the one thing he rarely gets credit for is his writing. The simplicity and clarity with which he conveys his ideas is assumed, but it's not easy to do, believe me."
-Miami Herald
