Basic Overview
PepsiCo., Inc.) is the world's most successful consumer goods companies, and over 140,000 employees, 2004 sales of $29.3 billion, the world's fourth - largest food and beverage company in 2004 which was published in the "Fortune Global 500 rankings, PepsiCo in 32nd position 166, and, recently, the hospital was consecutively granted the title of" Fortune "World's Most Admired beverage company" in 2004 which was published in the "Fortune Global 500 rankings, PepsiCo in 32nd position 166, and, recently, the hospital was consecutively granted the title of" Fortune "World's Most Admired beverage company" .
winner in 2004, "Forbes" magazine," America's most valuable company brand "PepsiCo ranked in top 10 winner in 2004, "Forbes" magazine," America's most valuable company brand "PepsiCo ranked in top 10 . August 2003 "Business Week" has been voted the world's most valuable brands in the rankings, PepsiCo's Pepsi brand rankings at 23rd - August 2003 "Business Week" has been voted the world's most valuable brands in the rankings, PepsiCo's Pepsi brand rankings at 23rd - .
PepsiCo of Pepsi predecessor company was founded in 1898 PepsiCo of Pepsi predecessor company was founded in 1898 . Pepsi company in 1965 with the world's largest snack food manufacture and seller of Frito - Lay's Frito - lay, through the merger of PepsiCo Pepsi company in 1965 with the world's largest snack food manufacture and seller of Frito - Lay's Frito - lay, through the merger of PepsiCo .
In order to better play to the advantages of product structure, market management will focus on core brands, PepsiCo in 1997 October adopted a big strategy adjustment,(PizzaHut) will have a Pizza Hut, Kentucky Fried Chicken (KFC) and separated from the restaurant company, to become an independent public company, Yum's global company (i.e., the company now called YUM!) 1999, PepsiCo and its Pepsi cans Group (PBG) separation of listing, in order to concentrate on brand - building and brand marketing 1999, PepsiCo and its Pepsi cans Group (PBG) separation of listing, in order to concentrate on brand - building and brand marketing .
in non - strategic business divestitures, acquisitions or mergers and acquisitions for PepsiCo, also has many of its core businesses. In 1998,PepsiCo and fresh fruit (greenstuffs) juice industry ranked first in the world of the Tropicana company (.) 2000, PepsiCo will be to manufacture mixed fruit drinks, energy drinks, dairy beverages, and tea beverages containing plant ingredients of Coca - Cola beverages shall be included into the scope of business, and develop a series of novel beverage product 2000, PepsiCo will be to manufacture mixed fruit drinks, energy drinks, dairy beverages, and tea beverages containing plant ingredients of Coca - Cola beverages shall be included into the scope of business, and develop a series of novel beverage product .
2001, PepsiCo acquired the Federal Trade Commission (FTC), unconditional approval to the $13.4 billion takeover bid for the world - famous - for - you "(the company),the world's non - carbonated beverage industry champion after the merger of Pepsi, as well as the development of the strong demand of leisure food and beverage business in charge of the U.S. and Canada
200 market business at "Best International Group" (), under the leadership of PepsiCo's food and beverage business in developed markets outside North America 200 market business at "Best International Group" (), under the leadership of PepsiCo's food and beverage business in developed markets outside North America . Many of PepsiCos brand names are more than 100 years of history, but the corporation is relatively young in 1965 which integrate the Many of PepsiCos brand names are more than 100 years of history, but the corporation is relatively young in 1965 which integrate the .
Pepsi - Cola and Frito - Lay, the formal establishment of the Pepsi - Cola and Frito - Lay, the formal establishment of the . Pepsi acquired Tropicana in 1998,2001 can be integrated and merged with The Quaker Oats Company (including Gatorade) Pepsi acquired Tropicana in 1998,2001 can be integrated and merged with The Quaker Oats Company (including Gatorade) .
PepsiCo offers product choices to meet a broad variety of needs and preference - from fun - for - you items to product choices that contribute to healthier lifestyles PepsiCo offers product choices to meet a broad variety of needs and preference - from fun - for - you items to product choices that contribute to healthier lifestyles .
Acquisition Of Core Business
In 1998, PepsiCo and fresh fruit (greenstuffs) juice industry ranked first in the world of the Tropicana company (.) 2000, PepsiCo will be to manufacture mixed fruit drinks, energy drinks, dairy beverages, and tea beverages containing plant ingredients of beverages shall be included into the scope of business, and develop a series of novel beverage product 2000, PepsiCo will be to manufacture mixed fruit drinks, energy drinks, dairy beverages, and tea beverages containing plant ingredients of beverages shall be included into the scope of business, and develop a series of novel beverage product .
2001, PepsiCo acquired the Federal Trade Commission (FTC), unconditional approval to the $13.4 billion takeover bid for the world - famous - for - you "(the company),the world's non - carbonated beverage industry champion after the merger of Pepsi, as well as the development of the strong demand of leisure food and beverage service after the merger of Pepsi, as well as the development of the strong demand of leisure food and beverage service .
in charge of the U.S. and Canada with close to 200 business market at "Best International Group" (), under the leadership of PepsiCo's food and beverage business in developed markets outside North America Many of PepsiCos brand names are more than 100 years of history, but the corporation is relatively young in 1965 which integrate the Many of PepsiCos brand names are more than 100 years of history, but the corporation is relatively young in 1965 which integrate the .
Pepsi - Cola and Frito - Lay, the formal establishment of the Pepsi - Cola and Frito - Lay, the formal establishment of the . Pepsi acquired Tropicana in 1998,2001 can be integrated and merged with The Quaker Oats Company (including Gatorade) Pepsi acquired Tropicana in 1998,2001 can be integrated and merged with The Quaker Oats Company (including Gatorade) .
PepsiCo offers product choices to meet a broad variety of needs and preference - from fun - for - you items to product choices that contribute to healthier lifestyles PepsiCo offers product choices to meet a broad variety of needs and preference - from fun - for - you items to product choices that contribute to healthier lifestyles .
Takeover
Tingyi (Cayman Islands) Holding Corp will buy Pepsi Tingyi (Cayman Islands) Holding Corp will buy Pepsi . China's business at the same time, there are rumblings in the network, there are mainly two. One is the Master, the acquisition of Pepsi's franchise in China, said the statement. Tingyi, the takeover of the Pepsi Chinese 51 per cent stake in
Equity Sell - Off
"If Pepsi actually sell equity, whether in Chinese sales saw a relevant?" For this problem, Pepsi also did not respond, but said: "This is the company's independent exercise of their decision - making behavior of enterprise" s business, is being carried out in accordance with the procedure prescribed by law in the matter, we shouldn't comment more "If Pepsi actually sell equity, whether in Chinese sales saw a relevant?" For this problem, Pepsi also did not respond, but said: "This is the company's independent exercise of their decision - making behavior of enterprise" s business, is being carried out in accordance with the procedure prescribed by law in the matter, we shouldn't comment more . "However, Pepsi's Chinese shareholders in a 2014 three equity sell - off has occurred, the three companies are losing money as a result of a recent sell - off "However, Pepsi's Chinese shareholders in a 2014 three equity sell - off has occurred, the three companies are losing money as a result of a recent sell - off .
stake, is currently listed for assignment in Fuzhou Pepsi Cola Beverage Co., Ltd. (hereinafter referred to as the" Fuzhou Pepsi - cola) trust network to Chinese shareholders meeting clearly - defined,China Light Industry Export Economy Technology Cooperation Corporation Fujian branch, to 1370. 85 yuan price sell - off in which it holds all of 11. 1% share the beginning of 2014, with PepsiCo (China) Investment Co Ltd each hold a 50 percent stake of Beijing Yiqing Holding Co, also through the transfer of the Assets and Equity Exchange in Beijing Pepsi Cola Beverage Co., Ltd., a 15 percent stake in the company;2014 August, Shenzhen Pepsi - Cola Beverage Co., Ltd of China and Shenzhen Shenbao Industrial Co Ltd to sell 15 percent stake in Shenzhen PepsiCo
Reasons For The Sell - Off
According to the listing and assignment information is displayed, Beijing Pepsi in 2009 profit losses 3785. 17 million yuan in the first 10 months of operating - profit losses 7428. 6 yuan in Shenzhen PepsiCo beverages Ltd 2009 revenue of 15 billion yuan and a net loss of reporter 6 yuan in Shenzhen PepsiCo beverages Ltd 2009 revenue of 15 billion yuan and a net loss of reporter .
6742 yuan in profits and wealth on the site, in 2010, Fuzhou Open Pepsi 5604 to a net loss of $378.6 million. 15 million yuan, the total liabilities 28619. 03, 000.00
Naming The Story
say about A.D. in 1893, from the U.S., North Carolina, a young pharmacist of dotty and studying the colour of the different preparations of soft drinks, then sent patients a drink, for refreshing where the most popular is called "Brad '" of the black drink, the ingredients are carbonated water, sugar, vanilla, oil of some kind of rare, pepsin, and cocoa beans where the most popular is called "Brad '" of the black drink, the ingredients are carbonated water, sugar, vanilla, oil of some kind of rare, pepsin, and cocoa beans .
1889, Caleb has registered its own trademark Coke:, Pepsi (pepsin) with only one letter difference only, may be referred to as Pepsi"pepsin" Cola 1889, Caleb has registered its own trademark Coke:, Pepsi (pepsin) with only one letter difference only, may be referred to as Pepsi"pepsin" Cola . Caleb neighbor is an artist like this was the first brand logo Caleb neighbor is an artist like this was the first brand logo .
After a century of ups and downs of Pepsi and Coke, split its logo that is a huge change in the logo of the " After a century of ups and downs of Pepsi and Coke, split its logo that is a huge change in the logo of the "." is even "pepsi", leaving the people fully recognize this is a brand of PepsiCo " is even "pepsi", leaving the people fully recognize this is a brand of PepsiCo .
Identification Of Annotation
Pepsi history flag from Pepsi launched Pepsi logo brand has been under the influence of the Coca - Cola, have kept the family for half a century, until the new 1991 marked completely get rid of the influence of the then Pepsi history flag from Pepsi launched Pepsi logo brand has been under the influence of the Coca - Cola, have kept the family for half a century, until the new 1991 marked completely get rid of the influence of the then . Coca - Cola brand positioning in the re - positioning " Coca - Cola brand positioning in the re - positioning ".
Pepsi logo change for the youth, with Pepsi and adheres to the rejuvenation of the routes it to the cause of Pepsi has insisted that its products of consumption are young people, so its flag along with the change to Pepsi logo change for the youth, with Pepsi and adheres to the rejuvenation of the routes it to the cause of Pepsi has insisted that its products of consumption are young people, so its flag along with the change to . heroic"" font as the visual center, the abstract and geometric extent of the carrier, thereby fully unrolling the brand character, and is integrally formed on one side of the heroic"" font as the visual center, the abstract and geometric extent of the carrier, thereby fully unrolling the brand character, and is integrally formed on one side of the .
in 1996, the company logo than a more unique improvement, discardthe pastwayin Pepsi's red, blue, white, instead of Pepsi Blue, as the company's new brand of in 1996, the company logo than a more unique improvement, discardthe pastwayin Pepsi's red, blue, white, instead of Pepsi Blue, as the company's new brand of . A growing "blue storm" and red is a secondary color, formed from the bullet train. The invention is characterized in that the parts of the world which is more than please the Fontainebleu endorsements in Asia such as Jay Chou, F4, Jolin Tsai is composed of the blue family, styling, is the most daunting over the years, spending the longest time, and brings the classic characters,Each family member will get Pepsi issued, Louis Koo is the latest, to become the 14th China superstar
Pepsi logo and blue contrast and formed with a curve movement, has a mellow, lilting, pretentious Pepsi logo and blue contrast and formed with a curve movement, has a mellow, lilting, pretentious . temperament temperament.
Development Course
In 1889 the Carolinas, the pharmacist who invented the Pepsi, they described as the beverage can treat indigestion, Pepsi began as early as 1948 production of soft drinks in cans In 1889 the Carolinas, the pharmacist who invented the Pepsi, they described as the beverage can treat indigestion, Pepsi began as early as 1948 production of soft drinks in cans . in the 80s and 90s, PepsiCo's sales is increasing day by day, and the competition between rival Coca - Cola climax of in the 80s and 90s, PepsiCo's sales is increasing day by day, and the competition between rival Coca - Cola climax of .
in the mid - 80 's" taste challenge "of success in the industry make us temporarily, but then Pepsi back in the second position,and the remains of the in the mid - 80 's" taste challenge "of success in the industry make us temporarily, but then Pepsi back in the second position,and the remains of the . Pepsi Pepsi .
PepsiCo products the company hopes to increase its sales in the international market in PepsiCo products the company hopes to increase its sales in the international market in . by changing of packaging design, and excavating the Chinese, Indian and Russia; and market potential, a new marketing plan will be blue to correspond to the packaging and advertising in Coca Cola red by changing of packaging design, and excavating the Chinese, Indian and Russia; and market potential, a new marketing plan will be blue to correspond to the packaging and advertising in Coca Cola red .
, the company hopes to highlight the differences which now , the company hopes to highlight the differences which now . Pepsi in addition to the red, white and blue logo, Pepsi's new package is completely blue Pepsi in addition to the red, white and blue logo, Pepsi's new package is completely blue .
PepsiCo in other beverage products in its success, PepsiCo in other beverage products in its success,. beverage companies including joint ventures with Lipton, Lipton is the production of bottled iced tea beverage companies including joint ventures with Lipton, Lipton is the production of bottled iced tea .
faucet in June 1998, the company has made only 1 of the new beverage calories and cost over US $100 million to endorse products please faucet in June 1998, the company has made only 1 of the new beverage calories and cost over US $100 million to endorse products please . Furthermore, Frito - Lay's efforts to make its next - generation chips reach a satisfactory degree,The series is also low in fat and appetite of new products recently successfully Furthermore, Frito - Lay's efforts to make its next - generation chips reach a satisfactory degree,The series is also low in fat and appetite of new products recently successfully .
Pepsi replaces Coca - Cola became the Disney - owned Resold by beverage brand partners, opened up a Pepsi and Disney counterparts Pepsi replaces Coca - Cola became the Disney - owned Resold by beverage brand partners, opened up a Pepsi and Disney counterparts . business relationship in the past, Disney distribution of all Coca - Cola, and Pepsi are leaps and bounds ahead, mainly because of his attention shifted to the production of mineral water products, which offer than canned beverage profits are much higher, in addition to,PepsiCo has became a sponsor of the drink business relationship in the past, Disney distribution of all Coca - Cola, and Pepsi are leaps and bounds ahead, mainly because of his attention shifted to the production of mineral water products, which offer than canned beverage profits are much higher, in addition to,PepsiCo has became a sponsor of the drink .
Former CEO
3rd: Roger Enrico (4) of any of: the incumbent Raymond: Indra Nooyi3rd: Roger Enrico (4) of any of: the incumbent Raymond: Indra Nooyi.
Talent Strategy
Results
Pepsi Talent Group has three criteria: "the smartest, most honest, and has an urging force of the hard - working Spirit" functioned as an administrator at the Pepsi Talent Group has three criteria: "the smartest, most honest, and has an urging force of the hard - working Spirit" functioned as an administrator at the . Pepsi will be easy to survive in the company's directors, managers of the requirements of the "up or out" Pepsi will be easy to survive in the company's directors, managers of the requirements of the "up or out" .
very smart people, 100 percent of the energy release, the company will provide it with the rapid development of the career ladder and generous pay, make them extremely early bear the important responsibility, within the scope of their respective work. There are differences in the free space,Three other colleagues as well as the excellent collaboration between these working environment for the Pepsi's strategy and the development of the Pepsi's strategy and the development of the .
Pepsi Group attaches great importance to talent strategy is the core of the final outcome of the work of Pepsi Group attaches great importance to talent strategy is the core of the final outcome of the work of . target, fruitful results have, at the Pepsi Group will obtain the unceasing promotion target, fruitful results have, at the Pepsi Group will obtain the unceasing promotion .
Pepsi Group For those which cannot meet the target of management's tolerance is very low if Pepsi Group For those which cannot meet the target of management's tolerance is very low if . work of ineffectual, then this person would very quickly from the company that were chased out work of ineffectual, then this person would very quickly from the company that were chased out .
Phase - Out Of Personnel
phase - out of personnel with the means of hard, always cannot achieve goals of the personnel of the enterprise in phase - out of personnel with the means of hard, always cannot achieve goals of the personnel of the enterprise in . out of serving in leadership posts, this person for the hazard of the loss is relatively large, at least to give them the tune away from leadership roles, leaving them up out of serving in leadership posts, this person for the hazard of the loss is relatively large, at least to give them the tune away from leadership roles, leaving them up .
eliminated. For those failing to hit the people and finally, the most powerful means of Pepsi Group employees annually Pepsi Group employees annually .
evaluation results are classified in four categories: outstanding performance;to praise;run - of - the - mill; evaluation results are classified in four categories: outstanding performance;to praise;run - of - the - mill;. has done poorly in the appraisal of the basis for the employees of its target comparison has done poorly in the appraisal of the basis for the employees of its target comparison .
HR for each of the sectors with the objective of evaluation as a statistic, if this sector has reached a predetermined target, given that a department to get the praise, but the outperformance of the personnel and accounts for more HR for each of the sectors with the objective of evaluation as a statistic, if this sector has reached a predetermined target, given that a department to get the praise, but the outperformance of the personnel and accounts for more . has done poorly, or fail to accomplish the goals of the personnel being removed or leaving their jobs at the has done poorly, or fail to accomplish the goals of the personnel being removed or leaving their jobs at the .
Pepsi Group in approximately 3% of the employees' performance as" poor "evaluation at the end of the year Pepsi Group in approximately 3% of the employees' performance as" poor "evaluation at the end of the year . these people defined in 3 to 4 months within its faults these people defined in 3 to 4 months within its faults .
if their performance did not significantly improve, they would be fired immediately if their performance did not significantly improve, they would be fired immediately .
Enterprise Culture
There is an old Chinese saying, "Rome wasn't" There is an old Chinese saying, "Rome wasn't" . alone clearly target difficult and tough rules; that means that "is an enterprise software is as alone clearly target difficult and tough rules; that means that "is an enterprise software is as .
and unique value and culture is the company's long - term development and guaranteed and unique value and culture is the company's long - term development and guaranteed . value - based and cultural aspects, Pepsi will also stressed that the emphasis on results, and how the personnel are able to honor its promise to reach a previously defined target value - based and cultural aspects, Pepsi will also stressed that the emphasis on results, and how the personnel are able to honor its promise to reach a previously defined target .
person of honesty and credit in the company's culture and values in the work of person of honesty and credit in the company's culture and values in the work of . company culture and the values applicable with those who love a challenge and self - respecting competition,like with the ability of people to work with company culture and the values applicable with those who love a challenge and self - respecting competition,like with the ability of people to work with .
course, Pepsi will also have management of defects, such as a company we put too much emphasis on "respecting", he would call attention to the shortsighted, seeing only short term results but ignoring the long - term goal. " As companies attract a group of ambitious people, who naturally has a strong sense of risks and pressure, also indirectly encourage these people to build its own defensive walls, such as the organization's own in - house network, cliques, etc As companies attract a group of ambitious people, who naturally has a strong sense of risks and pressure, also indirectly encourage these people to build its own defensive walls, such as the organization's own in - house network, cliques, etc .
Pepsi would bring to the enterprise culture is a triumph of large enterprise Pepsi would bring to the enterprise culture is a triumph of large enterprise . from 1898, it had more than 100 years of history,which is on the verge of bankruptcy, gm's battered, but still able to head off a step forward, now usher in a glorious from 1898, it had more than 100 years of history,which is on the verge of bankruptcy, gm's battered, but still able to head off a step forward, now usher in a glorious .
Pepsi's victory and the victory of all enterprises, thanks to its visionary approach of the guiding layer, his business strategies, strict management and has a growing market for innovative products and Pepsi's victory and the victory of all enterprises, thanks to its visionary approach of the guiding layer, his business strategies, strict management and has a growing market for innovative products and . PepsiCo is peculiar experience of victory in the most important thing is that its enterprises and products of the PepsiCo is peculiar experience of victory in the most important thing is that its enterprises and products of the .
Pepsi brand culture is the concept of the "infinite hope", promoted the career of the young and aggressive attitude, the idea is for young people, opportunities and fantasy has an infinity of space,They can indulge their reverie and Pepsi brand culture is the concept of the "infinite hope", promoted the career of the young and aggressive attitude, the idea is for young people, opportunities and fantasy has an infinity of space,They can indulge their reverie and . seeking to promote this idea, Pepsi chose football and music as a fundamental enterprise brand and cultural carrier, the advertisement and the social movement is ascertained with the aid of Jackson, Britney Spears, Aaron Kwok, Faye Wong, Kelly Chen, Sammi Cheng and Jay Chou, Beckham, Rivaldo, Roberto Carlos, Fan Zhiyi, Li Weifeng, a large number of such stars as brand ambassador, and championed the enterprise culture, make the "choice of a new generation" and believed in a "jovial" freedom of style and universal to people especially youth, understand and receive seeking to promote this idea, Pepsi chose football and music as a fundamental enterprise brand and cultural carrier, the advertisement and the social movement is ascertained with the aid of Jackson, Britney Spears, Aaron Kwok, Faye Wong, Kelly Chen, Sammi Cheng and Jay Chou, Beckham, Rivaldo, Roberto Carlos, Fan Zhiyi, Li Weifeng, a large number of such stars as brand ambassador, and championed the enterprise culture, make the "choice of a new generation" and believed in a "jovial" freedom of style and universal to people especially youth, understand and receive .
this that many people had made it clear, why"Pepsi" of the product from the package to a series of activities, the efficacy of a series of expanding deliberately reflects a kind of dynamic and joyous styles, so many young people to become "PepsiCo" loyalty and enthusiasm than " this that many people had made it clear, why"Pepsi" of the product from the package to a series of activities, the efficacy of a series of expanding deliberately reflects a kind of dynamic and joyous styles, so many young people to become "PepsiCo" loyalty and enthusiasm than ".
In China
Overview
PepsiCo presence in China dates back to the beginning of PepsiCo presence in China dates back to the beginning of . 's opening in 1981, PepsiCo became one of the first American investors in by signing an agreement with the Chinese government to build a bottling plant in Shenzhen 's opening in 1981, PepsiCo became one of the first American investors in by signing an agreement with the Chinese government to build a bottling plant in Shenzhen .
To date, PepsiCo has established more than 40 joint or wholly owned ventures in China with a total investment of over US $1 billion, directly employing 10,000 staff and about 150,000 indirect job opportunities To date, PepsiCo has established more than 40 joint or wholly owned ventures in China with a total investment of over US $1 billion, directly employing 10,000 staff and about 150,000 indirect job opportunities .
Business Abstract
1. Total Investment: PepsiCo and its partners invested more than us $1 billion in china since 1981 2, 40 joint or wholly owned ventures in China 2, 40 joint or wholly owned ventures in China .
3, Total Employment: Together, PepsiCo Beverages and Frito - Lay directly employ nearly 10,000 Chinese people 3, Total Employment: Together, PepsiCo Beverages and Frito - Lay directly employ nearly 10,000 Chinese people . 4, to provide indirect employment opportunities, including the service staff, suppliers and distributors, is estimated at more than 150,000 4, to provide indirect employment opportunities, including the service staff, suppliers and distributors, is estimated at more than 150,000 .
5, Beverages: 21 bottling plants in 20 cities, plus 1 company - owned concentrate plant 5, Beverages: 21 bottling plants in 20 cities, plus 1 company - owned concentrate plant . 6 flagship brands including Pepsi, 7up, Mirinda, Pepsi Light, Pepsi Twist, Mountain DewTropicana, Dole Juices, Gatorade and Lipton RTD Tea 6 flagship brands including Pepsi, 7up, Mirinda, Pepsi Light, Pepsi Twist, Mountain DewTropicana, Dole Juices, Gatorade and Lipton RTD Tea .
7, Snack - foods: 4 snack - food plants 7, Snack - foods: 4 snack - food plants . Product Range: Cheetos, Lays Chips and Quaker Oatmeal Product Range: Cheetos, Lays Chips and Quaker Oatmeal .
8, Agro - Technology: PepsiCo China's Ministry of Agriculture jointly developing a $20 million of the overall agricultural technology project, which introduced state - of - the - art seed development techniques and farming practices 8, Agro - Technology: PepsiCo China's Ministry of Agriculture jointly developing a $20 million of the overall agricultural technology project, which introduced state - of - the - art seed development techniques and farming practices . the potato production in 3 years, more than two - fold, benefiting 1 100 farming families the potato production in 3 years, more than two - fold, benefiting 1 100 farming families .
9, Fast - Food Partnerships: PepsiCo introduced the Pizza Hut and Kentucky Fried Chicken fast - food chains to China in 1987 9, Fast - Food Partnerships: PepsiCo introduced the Pizza Hut and Kentucky Fried Chicken fast - food chains to China in 1987 . today, the businesses belong to Yum! Restaurants International,but remain major PepsiCo customers now today, the businesses belong to Yum! Restaurants International,but remain major PepsiCo customers now .
Pepsi products in twelve domestic joint - venture bottlers, Shenzhen, Guangzhou, Fuzhou and Beijing, Shanghai, Nanchang, Guilin, Chongqing and Changchun Pepsi products in twelve domestic joint - venture bottlers, Shenzhen, Guangzhou, Fuzhou and Beijing, Shanghai, Nanchang, Guilin, Chongqing and Changchun . Furthermore, owns two factories in Guangzhou to concentrate: family is responsible for the production of Pepsi drinks, while another is responsible for the production of local brand Pepsi Furthermore, owns two factories in Guangzhou to concentrate: family is responsible for the production of Pepsi drinks, while another is responsible for the production of local brand Pepsi .
Wuhan Pepsi Cola Beverage Co., Ltd. is a Shanghai Pepsi - Cola Beverage Co., Ltd. and Hong Kong Koon Yue Investment Co Ltd, a joint - venture between the company built "from January 1996 and October of the same year completed by the official built "from January 1996 and October of the same year completed by the official .
currently,Customers can run on home sites in Pepsi, 7up, Mirinda and Mountain Dew currently,Customers can run on home sites in Pepsi, 7up, Mirinda and Mountain Dew . Pepsi products were all made the different sizes of packaging and design, including traditional 355 ml cans of pepsi soda and other beverages of juice from the 250 ml cardboard for the Pepsi products were all made the different sizes of packaging and design, including traditional 355 ml cans of pepsi soda and other beverages of juice from the 250 ml cardboard for the .
Pepsi and China Light Industry Association and co - developing country cooperation memorandum and since then the company has been in the domestic similar projects have been made to a record $21.7 billion investment through the cooperation of the Government at the Pepsi has further developed its China business Pepsi has further developed its China business .
in the past few years, PepsiCo has established several joint ventures in China in late 1993 in the past few years, PepsiCo has established several joint ventures in China in late 1993 .,PepsiCo was founded in Guangzhou in the Pepsi Asia's Beverage Co., Ltd. and Chengdu in Sichuan province, Sichuan Pepsi
Beverage Co., Ltd was established in 1994, Pepsi and the establishment of four new joint ventures, including in Chongqing Pepsi - tianfu Company Limited, in Changchun, Jilin Province Changchun Pepsi Cola Beverage Co., Ltd, Beijing Pepsi beverage Arctic Ocean Co., Ltd. and Shanghai Pepsi - Cola Beverage Co., Ltd (with the exception of a dozen joint - venture bottlers and three concentrate manufacturer, Pepsi - Cola International groups more planned for the next five years in China, as well as the establishment of nine new plants, and representatives from local partner, the company will transfer advanced technology and equipment to the existing factory;and seek the introduction of modern management and market system in the new plant will produce Pepsi joint - venture bottlers and three concentrate manufacturer, Pepsi - Cola International groups more planned for the next five years in China, as well as the establishment of nine new plants, and representatives from local partner, the company will transfer advanced technology and equipment to the existing factory;and seek the introduction of modern management and market system in the new plant will produce Pepsi .
flagship drinks, including Pepsi, 7up, Mirinda, Pepsi Twist and other non - carbonated and carbonated beverages flagship drinks, including Pepsi, 7up, Mirinda, Pepsi Twist and other non - carbonated and carbonated beverages . Pepsi has endeavored to widen the achievement of very significantly, which, in 1994,The company's sales in China have grown by nearly 50 percent of the corporate brand in the world Pepsi has endeavored to widen the achievement of very significantly, which, in 1994,The company's sales in China have grown by nearly 50 percent of the corporate brand in the world .
laboratory (2006) compiled the annual "brand in the world Top 500" ranking ranked the 24th laboratory (2006) compiled the annual "brand in the world Top 500" ranking ranked the 24th . The enterprises in the 2007 annual "fortune" the worlds five hundred largest companies ranked eighty - The enterprises in the 2007 annual "fortune" the worlds five hundred largest companies ranked eighty - .
in the 2008 "Fortune" 500 company ranking lists signs in English and Chinese common name, headquarters of the main business revenue of 184 million Pepsi American food,Consumer Goods 39, 4742010 in "Fortune" 500 ranking ranking company name (English) Operating Income ($millions) Profits ($million) 171 Pepsi (PepsiCo) 43, 2325, 946 in the 2008 "Fortune" 500 company ranking lists signs in English and Chinese common name, headquarters of the main business revenue of 184 million Pepsi American food,Consumer Goods 39, 4742010 in "Fortune" 500 ranking ranking company name (English) Operating Income ($millions) Profits ($million) 171 Pepsi (PepsiCo) 43, 2325, 946.
Memorabilia Of China
In 1981, inspired by China's reform and opening - up policy, the government signed a contract with PepsiCo in Shenzhen Pepsi bottlers in 1987 In 1981, inspired by China's reform and opening - up policy, the government signed a contract with PepsiCo in Shenzhen Pepsi bottlers in 1987 . 11 months, Chongqing Tianfu Cola Yulong Foods amp; Beverage Co., Ltd. was established in 1988 on 13 August, PepsiCo (China) Co., Ltd. was established in October 1988, the Beijing pepsico
The company is owned by PepsiCo International, Inc. and food company, Beijing Arctic Ocean. It is a joint - venture in 1988 on 25 November, the Nanchang PepsiCo Beverages Co Ltd's newly approved in March 1989,Shanghai Pepsi - Cola Beverage Co., Ltd in June 1990, Guilin Pepsi Co., Ltd. was established in July 1993, Pepsi Beverage Asia Co., Ltd. was established in January 1994, Sichuan Pepsi Cola Beverage Co., Ltd in April 1994, Chongqing Pepsi - tianfu Company Limited was established in June 1994, Wuhan Pepsi Cola Beverage Co., Ltd. was established in August 1994, Chongqing Huamei Beverage Co., Ltd. was established in November 1994, Changchun Pepsi Cola Beverage Co., Ltd. was established in 1994, Shanghai Quaker Beverage Co., Ltd. was established in 1995,PepsiCo (China) Investment Co., Ltd. was established on February 28, 1995, Guangzhou Pepsi Cola Beverage Co., Ltd. was established in June 1995, Guangzhou Guige Food Beverage and Food Co., Ltd. was established in November 1995, Shanghai Tropicana Dole Beverages Co., Ltd. was established in November 1998, Nanjing Pepsi - Cola Beverage Co., Ltd. was established in July 2000, Tianjin Pepsi Cola Beverage Co., Ltd. was established in June 2003, PepsiCo to invest 3 billion yuan in Guangzhou to establish non - carbonic beverage production base - - PepsiCo Beverages (Guangzhou) Co., Ltd., ) in December 2003,Jinan Pepsi Cola Beverage Co., Ltd. was established on 12 January 2004, Pepsi - Cola Beverage Co., Ltd. was established on 28 October 2005, Pepsi's China Factories And Storehouses of Food for leisure in the Daxing district of Beijing officially went into operation
to date in snack foods, Pepsi in China four subsidiaries of a food manufacturing plant, where the Shanghai 2 home, 2 in Beijing and five farms in 2002, PepsiCo China business area for PepsiCo, the world's first annual award for the best regional to date in snack foods, Pepsi in China four subsidiaries of a food manufacturing plant, where the Shanghai 2 home, 2 in Beijing and five farms in 2002, PepsiCo China business area for PepsiCo, the world's first annual award for the best regional . Today, PepsiCo has been in the founding of the People's Republic of China has more than 40 joint ventures or contractual joint ventures, wholly - owned enterprises and projects with a total investment over US $1 billion,in China directly employs nearly 1 million people Today, PepsiCo has been in the founding of the People's Republic of China has more than 40 joint ventures or contractual joint ventures, wholly - owned enterprises and projects with a total investment over US $1 billion,in China directly employs nearly 1 million people .
Spokesperson
Here is the face of Pepsi, known for her celebrity Michael Jackson (Michael Jackson), Christina Aguilera, Madonna, Britney, Kaka, Ronaldo, Zinedine Zidane, David Beckham, Robert Carlos Lionel Messi in the Greater China region, a former Pepsi of celebrities, including Leslie Cheung, Faye Wong, Kelly Chan, Aaron Kwok, Sammi Cheng Louis Koo Tse, Jay Chou and Jolin Tsai Huang Xiaoming Li Zhun F4 Kiro Xianglin dan Ethan Ruan Zhi Xie Xingfang Angelababy TVXQ Song Hao Xie Na and He Jiong of Jimmy in 2009,Han Geng rate SJ - M officially joined the PepsiCo family, became the face of Pepsi Here is the face of Pepsi, known for her celebrity Michael Jackson (Michael Jackson), Christina Aguilera, Madonna, Britney, Kaka, Ronaldo, Zinedine Zidane, David Beckham, Robert Carlos Lionel Messi in the Greater China region, a former Pepsi of celebrities, including Leslie Cheung, Faye Wong, Kelly Chan, Aaron Kwok, Sammi Cheng Louis Koo Tse, Jay Chou and Jolin Tsai Huang Xiaoming Li Zhun F4 Kiro Xianglin dan Ethan Ruan Zhi Xie Xingfang Angelababy TVXQ Song Hao Xie Na and He Jiong of Jimmy in 2009,Han Geng rate SJ - M officially joined the PepsiCo family, became the face of Pepsi . 2011, TVXQ elected to Pepsi - cola zero 'new models' 2011, TVXQ elected to Pepsi - cola zero 'new models' .
The Complete Works Of Advertisements
1898 refreshing, delicious, refreshing 1898 refreshing, delicious, refreshing . Pepsi in 1903, the comfort, promoting digestion and palatable beverage Pepsi in 1903, the comfort, promoting digestion and palatable beverage .
. 1905 1906 natural beverage Pepsi 1905 1906 natural beverage Pepsi .
1907 Pepsi: delicious and healthy and 1907 Pepsi: delicious and healthy and . 1909 Pepsi: your brilliant 1909 Pepsi: your brilliant .
1910 drink Pepsi, keeping you happy 1910 drink Pepsi, keeping you happy . 1923 is healthy: PepsiCo's Pepsi taste, you will like it 1923 is healthy: PepsiCo's Pepsi taste, you will like it .
1928 Pepsi, you inspire the morale of the 1928 Pepsi, you inspire the morale of the . in 1932 as the price, double the enjoyment in 1932 as the price, double the enjoyment .
in 1939 as the price,double the amount of the in 1939 as the price,double the amount of the . 1940 Pepsi beverage. It is for you
1943 seductive taste 1943 seductive taste . 1945 Pepsi: more and better 1945 Pepsi: more and better .
1949 tastes best, and sometimes even less, 1949 tastes best, and sometimes even less, . in 1950, which only have a dynamic, in 1950, which only have a dynamic, .
1953 fresh, tasty and refreshing 1953 fresh, tasty and refreshing . 1958 to socialise, drink Pepsi or Pepsi, increasing friendship 1958 to socialise, drink Pepsi or Pepsi, increasing friendship .
1959 Pepsi makes you relaxed and happy 1959 Pepsi makes you relaxed and happy . 1961 This is Pepsi, which belonged to the Young 1961 This is Pepsi, which belonged to the Young .
Heart in 1963 and rose, you belonged to the Pepsi generation Heart in 1963 and rose, you belonged to the Pepsi generation . 1964 to energize yourself, and you're the pepsi generation 1964 to energize yourself, and you're the pepsi generation .
1967 unique taste,Pepsi surged ahead of the unparalleled taste of Pepsi 1967 unique taste,Pepsi surged ahead of the unparalleled taste of Pepsi . 1969 / life you from my life, from Pepsi in the dedication to obtaining 1969 / life you from my life, from Pepsi in the dedication to obtaining .
1971 have a Pepsi day 1971 have a Pepsi day . 1973 become experienced greater freedom heart 1973 become experienced greater freedom heart .
1975 Pepsi Challenge. Let your feelings decide the Pepsi Pepsi .
1976 - 1979 era have to grasp the spirit of Pepsi, Pepsi challenge given 1976 - 1979 era have to grasp the spirit of Pepsi, Pepsi challenge given . 1982 drink Pepsi, delicious enjoy life!Pepsi era 1982 drink Pepsi, delicious enjoy life!Pepsi era .
1983 now to think about what 1983 now to think about what . Pepsi 1984 Pepsi, a new generation of select Pepsi 1984 Pepsi, a new generation of select .
1987 Pepsi: choices made by 1987 Pepsi: choices made by . 1990 dear, this is what you want to be without it in 1992 1990 dear, this is what you want to be without it in 1992 .
Pepsi Pepsi . 1993 young, happy, and Pepsi 1993 young, happy, and Pepsi .
1995 Pepsi is no choice but to change the page on a 1996 1995 Pepsi is no choice but to change the page on a 1996 . Pepsi Pepsi .
1998 a new generation of select boundless desire ( 1998 a new generation of select boundless desire (. PepsiCo) in 1999,Ask for more happy PepsiCo) in 1999,Ask for more happy .
2003 Pepsi cola, cola 2003 Pepsi cola, cola . 2004 revolution (dare to) the first (.)
1 1.
Pepsi Motion
PepsiCo brands Pepsi as America's motion of a series of Pepsi adhering to the young, dynamic, popular style, fashionable design, exquisite workmanship and colorful, has been at the forefront of international fashion movement, in the United States, Europe, Russia, Singapore, Japan and other world popular with youngsters PepsiCo brands Pepsi as America's motion of a series of Pepsi adhering to the young, dynamic, popular style, fashionable design, exquisite workmanship and colorful, has been at the forefront of international fashion movement, in the United States, Europe, Russia, Singapore, Japan and other world popular with youngsters . 2003, Pepsi (motion), as an international fashion brand 2003, Pepsi (motion), as an international fashion brand .
2004, Pepsi in China established 15 marketing centers, with enhanced services;In the same year launched a new brand concept of "revolution" by 2004, Pepsi in China established 15 marketing centers, with enhanced services;In the same year launched a new brand concept of "revolution" by . 2005 "" terminal revolutionary attempt to create the perfect sale at 2005 "" terminal revolutionary attempt to create the perfect sale at .
the same year, PepsiCo became truly international investigation company AC Nielsen published "the world's most celebrated young people love the brand," the same year, PepsiCo became truly international investigation company AC Nielsen published "the world's most celebrated young people love the brand," . one in 2005, launched the football, basketball, racing, beauty, and outdoor equipment for five series, stylishly classic design makes the product unlimited vitality into fashion and technology one in 2005, launched the football, basketball, racing, beauty, and outdoor equipment for five series, stylishly classic design makes the product unlimited vitality into fashion and technology .
unified perfect combination of color and pattern - matched,More details at Pepsi embody the breakthrough self, the pursuit of excellence is a spirit, highlights the challenges bravely, fashionable and unique style unified perfect combination of color and pattern - matched,More details at Pepsi embody the breakthrough self, the pursuit of excellence is a spirit, highlights the challenges bravely, fashionable and unique style . health, fashion, forces, motion will be sports equipment has been pushed to the forefront of fashion!Pepsi is one of the more than century - old global brand, in addition to the familiar look of Pepsi and other beverage products, food and beverage, food and sportswear product of 360 - degree brand - extending health, fashion, forces, motion will be sports equipment has been pushed to the forefront of fashion!Pepsi is one of the more than century - old global brand, in addition to the familiar look of Pepsi and other beverage products, food and beverage, food and sportswear product of 360 - degree brand - extending .
PepsiCo brands Pepsi movement as a member of the U.S., Pepsi, innervation and fashion style, which for years has been in the United States, Russia, Japan and other major markets is a youth - targeted fashion sportswear brands, Pepsi is a young, pop - culture masterpiece!Brand positioning: only adapt to the Chinese market of international fashion and sportswear brand, brand personality: a sharp edge facing the challenges bravely, can, wisdom, attractive brand proposition: Breakthrough the Thirst, encouraging young people to the dreams, the pursuit of higher breakthrough brands target: to become the first choice of young, hipster brand brand Romance: 2005 "'end - of - revolution, striving for the perfect Pepsi motion available in 2004, this type of dynamic in the world, established one of the 15 marketing centers, with enhanced services,should increase the speed of integration in 2003 PepsiCo sportswear brand is introduced to the movement of the terminal, which resulted in the creation of the Pepsi PEPSISPORTS1998 motion. In more open up entirely new market space, reacted to the rise in China
Other Products
Now Pepsi Group in China of the products chosen spectacle frame with Pepsi cotton series, Series" underpants" "socks" Now Pepsi Group in China of the products chosen spectacle frame with Pepsi cotton series, Series" underpants" "socks" .
Media Strategy
comes to media and publicity, Tang explained, Pepsi in 2002 from TV and media - savvy marketing strategies, probably a couple of years ago, Pepsi began in big cities to adopt a multi - platform, multi - screen (Multiscreen) combination of media publicity strategy comes to media and publicity, Tang explained, Pepsi in 2002 from TV and media - savvy marketing strategies, probably a couple of years ago, Pepsi began in big cities to adopt a multi - platform, multi - screen (Multiscreen) combination of media publicity strategy . big cities because of the high level of consumption, economic, scientific and technological aspects of mature, full - on mobile Internet products are therefore widely employed in business, and consumers sitting at home watching TV and less time, but stayed out, using mobile phones, computers and more time big cities because of the high level of consumption, economic, scientific and technological aspects of mature, full - on mobile Internet products are therefore widely employed in business, and consumers sitting at home watching TV and less time, but stayed out, using mobile phones, computers and more time .
at the same time, since the ad titles advertise the same product to reach into third - and fourth - tier citiesSo the publicity channels mainly employ the traditional media of television, except on television media platform of choice for the national media of more than local media at the same time, since the ad titles advertise the same product to reach into third - and fourth - tier citiesSo the publicity channels mainly employ the traditional media of television, except on television media platform of choice for the national media of more than local media . currently, PepsiCo China media buy a proportion of 70% or more in the media on TV, 30% are in other media, including the Internet, mobile phones, and outdoor activities in the currently, PepsiCo China media buy a proportion of 70% or more in the media on TV, 30% are in other media, including the Internet, mobile phones, and outdoor activities in the .
Pepsi did not appear to be of a so - called new media and old media, is only applicable to young people see media Pepsi did not appear to be of a so - called new media and old media, is only applicable to young people see media . Pepsi if many consumers from third - and fourth - tier cities and even rural areas, and more are likely to choose TV Media;If Pepsi consumers from some big cities, they are more like the Internet, play smart, have the option of switching to internet launch more Pepsi if many consumers from third - and fourth - tier cities and even rural areas, and more are likely to choose TV Media;If Pepsi consumers from some big cities, they are more like the Internet, play smart, have the option of switching to internet launch more .
selection media propaganda is one of the methods, however, do not fixed: may be a 30 - second ad, may also be a topic marketing, event marketing, content or marketing, publicity on the Pepsi according to different characteristics of media operation to selection media propaganda is one of the methods, however, do not fixed: may be a 30 - second ad, may also be a topic marketing, event marketing, content or marketing, publicity on the Pepsi according to different characteristics of media operation to . as a whole, one of PepsiCo in New Media Advertising proportion will gradually increase as a whole, one of PepsiCo in New Media Advertising proportion will gradually increase .
said to TV ads, while television ads were important platform, but has been single for over a decade and no longer maintained within ten seconds,30 - second state, but rather much more take brand content (mode) of said to TV ads, while television ads were important platform, but has been single for over a decade and no longer maintained within ten seconds,30 - second state, but rather much more take brand content (mode) of . because consumers watch hundreds of advertising is difficult to remember the content of the advertisement and publicity to something because consumers watch hundreds of advertising is difficult to remember the content of the advertisement and publicity to something .
therefore, Pepsi a few years ago some of the damage done by different media been added to the "content" therefore, Pepsi a few years ago some of the damage done by different media been added to the "content" . Pepsi propaganda called the spread of the virus, which all are mainly Pepsi propaganda called the spread of the virus, which all are mainly .
content, for example, a program of sponsorship, soft advertising production, listed just a website, is one of the webs, the purpose is and young people's feelings,Consumers like that and so on Pepsi ads have a more profound impression content, for example, a program of sponsorship, soft advertising production, listed just a website, is one of the webs, the purpose is and young people's feelings,Consumers like that and so on Pepsi ads have a more profound impression . in market operations, the Tang general enthusiastically by Pepsi launched a partnership with Tmall, Taobao and Taobao PepsiCo PepsiCo in market operations, the Tang general enthusiastically by Pepsi launched a partnership with Tmall, Taobao and Taobao PepsiCo PepsiCo .
What?It is not the Pepsi on Taobao, but a new market operations\ sectd\ linex0\ endnhere\ sectlinegrid360\ sectdefaultcl\ sftnbj} { What?It is not the Pepsi on Taobao, but a new market operations\ sectd\ linex0\ endnhere\ sectlinegrid360\ sectdefaultcl\ sftnbj} {. simple, mainly through the high - speed on - line consumer models to boost sales of Pepsi simple, mainly through the high - speed on - line consumer models to boost sales of Pepsi .
Specific speaking, Tmall, established brand shop for young people of online commerce run Specific speaking, Tmall, established brand shop for young people of online commerce run . Pepsi Taobao is mainly divided into four sections, the shopping paradise, a paradise of cuisine, Space, original edition Pepsi Taobao is mainly divided into four sections, the shopping paradise, a paradise of cuisine, Space, original edition .
108 where the shopping, dining, fun of this area is characterized by, a consumer buy a bottle of Pepsi Cola, its lid, there will be a string code, joining Taobao, the input code string, consumer food,IT spending will triple to enjoy the discount, the discount is up to 4,500 yuan while 108 where the shopping, dining, fun of this area is characterized by, a consumer buy a bottle of Pepsi Cola, its lid, there will be a string code, joining Taobao, the input code string, consumer food,IT spending will triple to enjoy the discount, the discount is up to 4,500 yuan while ., as Pepsi Taobao Mall members, of the original , as Pepsi Taobao Mall members, of the original .
108, is primarily to provide young people with an entrepreneurial platform 108, is primarily to provide young people with an entrepreneurial platform . This is also very fond of Tang total a daily feature: clothing, food, drink and the young of today is the most basic needs, Pepsi as a brand to grow together with them, and not give them a basic needs in addition to the simple This is also very fond of Tang total a daily feature: clothing, food, drink and the young of today is the most basic needs, Pepsi as a brand to grow together with them, and not give them a basic needs in addition to the simple .
people meet their own basic needs, there is a development direction of the target and people meet their own basic needs, there is a development direction of the target and . therefore, I want to meet their basic needs,offer them more preferential, give them a platform to showcase their creative therefore, I want to meet their basic needs,offer them more preferential, give them a platform to showcase their creative .
through this platform, to turn their longing, let more people enjoy their through this platform, to turn their longing, let more people enjoy their . Internet, e - commerce is a new technology platform, as to using this platform to do what is important, so Pepsi wants to pursue her dream, eager to show her own youth, 108 through creative, entrepreneurial platform, creating different myself Internet, e - commerce is a new technology platform, as to using this platform to do what is important, so Pepsi wants to pursue her dream, eager to show her own youth, 108 through creative, entrepreneurial platform, creating different myself .
. That's Pepsi Taobao proposition: the desire to create, creative, entrepreneurial, creating their own That's Pepsi Taobao proposition: the desire to create, creative, entrepreneurial, creating their own .
Pepsi established by Taobao, Mr. Tang will fancy turns Market Operation:Doing marketing their eyes beyond their product and, more importantly, with other brands, a program to keep young market, so that each of the in - depth consumer brand of clothing, food, entertainment and other aspects of life, and that's the market doing the acme Pepsi Next brand management is mainly in two directions: one is the core product of PepsiCo PepsiCo on national - level greater dispersion of;Second, non - carbonated drink Pepsi health, brands such as generalizations of the concepts, such as Tropicana, Lay's Chips, Quaker Oatmeal acme Pepsi Next brand management is mainly in two directions: one is the core product of PepsiCo PepsiCo on national - level greater dispersion of;Second, non - carbonated drink Pepsi health, brands such as generalizations of the concepts, such as Tropicana, Lay's Chips, Quaker Oatmeal .
Dynamic
Pepsi Micro Film
Micro films" Happy "Micro films" Happy ".
Obsolete Aspartame
2015 May, PepsiCo announced in August 2015, its U.S. sales of Diet Coke products will discontinue the use of sweeteners aspartame, instead it will be by the sucralose and acesulfame potassium and mixing of sugar - substitute 1 1.
Mobile Phone Enterprise
2015 - 10 - 12, Pepsi announced with a licensing partner), since October of the next few months begin on the Chinese market by selling a range of handsets and accessories but 2015 - 10 - 12, Pepsi announced with a licensing partner), since October of the next few months begin on the Chinese market by selling a range of handsets and accessories but . PepsiCo spokeswoman said by e - mail, the snack and beverage giant, and is not intended to be engaged in mobile phone manufacturing business PepsiCo spokeswoman said by e - mail, the snack and beverage giant, and is not intended to be engaged in mobile phone manufacturing business .
2 2.
Pepsi Family
In 1932, the two independent events marked a small food businesses of PepsiCo was born in San Antonio, Texas (In 1932, the two independent events marked a small food businesses of PepsiCo was born in San Antonio, Texas (.), Aylmer. Du Lin () for an unknown food recipe of cornflakes, then created a brand - new
this product is its" brand of cornflakes, and his company also named this product is its" brand of cornflakes, and his company also named . Frito Company the same year in Nashville, Tennessee,Herman. W. Lei (. Lay crisps to start distribution of Business
Mr. Lay later bought his firm to supply, and changed its name to H. W. company Frito Lay Inc. and H. W. Lay Company in 1961 by a merger in Frito - Lay's Frito - Lay company
Frito - Lay's main products include Lay's potato chips, Doritos flavored tortilla chips, Tostitos tortilla chips, Cheetos, buttery food, its" tortilla chips, potato chips, salted pretzels,There are a variety of small food grains, mixing the small food, Lay's Stax potato chips, sweet popcorn and Go small food Frito - Lay's main products include Lay's potato chips, Doritos flavored tortilla chips, Tostitos tortilla chips, Cheetos, buttery food, its" tortilla chips, potato chips, salted pretzels,There are a variety of small food grains, mixing the small food, Lay's Stax potato chips, sweet popcorn and Go small food . Frito - Lay also sells other brands of sauces, mixed fruit Quaker Oats, the Quaker corn and crispy rice small food, Grandma cookies, nuts, crackers, etc Frito - Lay also sells other brands of sauces, mixed fruit Quaker Oats, the Quaker corn and crispy rice small food, Grandma cookies, nuts, crackers, etc .
Frito - Lay North America, including Canada and the United States) Frito - Lay North America, including Canada and the United States) . Pepsi the beverage business in 1898 with the original,Kaleb's founder Brad. (Sam) is a North Carolina Newbern, a pharmacist, he first formulated today
Pepsi - Cola, Pepsi brand is a brand of beverage, including carbonated soft drinks, juices and juice drinks, instant tea and coffee beverages, isotonic sports beverages, bottled water and enhanced water Pepsi - Cola, Pepsi brand is a brand of beverage, including carbonated soft drinks, juices and juice drinks, instant tea and coffee beverages, isotonic sports beverages, bottled water and enhanced water . brands including Mountain Dew (PBNA), Diet Pepsi, Gatorade, Tropicana juice, mineral water, Aquafina,, Mug,Tropicana juice drinks, Propel, sobe, Slice, Dole, Quaker and Tropicana Twister Season ' brands including Mountain Dew (PBNA), Diet Pepsi, Gatorade, Tropicana juice, mineral water, Aquafina,, Mug,Tropicana juice drinks, Propel, sobe, Slice, Dole, Quaker and Tropicana Twister Season '.
PBNA for brands on the production and sale of licensed bottlers for concentrate supply, they again these brands will be sold to independent distributors and retailers PBNA for brands on the production and sale of licensed bottlers for concentrate supply, they again these brands will be sold to independent distributors and retailers . PBNA for its ads for brands, marketing, sales and promotional support PBNA for its ads for brands, marketing, sales and promotional support .
including several on in the world's most popular, are compelled by the identity of the advertisement including several on in the world's most popular, are compelled by the identity of the advertisement . 1992,Pepsi's North American Company and Thomas J. Lipton (Lipton) companies established a cooperative relationship, i.e. the tea brand sold in the United States also
Pepsi and starbucks (sbux) cooperation, distribution of Frappuccino - to - drink coffee Pepsi and starbucks (sbux) cooperation, distribution of Frappuccino - to - drink coffee . Anthony Rossi () in 1947, Florida created Tropicana Corporation, the main fruit packing business Anthony Rossi () in 1947, Florida created Tropicana Corporation, the main fruit packing business .
1954, Rossi's first orange juice was subjected to a pasteurization 1954, Rossi's first orange juice was subjected to a pasteurization . in this way, the consumer may first open the package,Enjoy a 100 percent pure Florida orange juice, without the need of concentrated fruit juice referred to this drink in this way, the consumer may first open the package,Enjoy a 100 percent pure Florida orange juice, without the need of concentrated fruit juice referred to this drink .
Tropicana orange juice to become the company's flagship product is Tropicana orange juice to become the company's flagship product is . PepsiCo in 1998 to Tropicana Dole, including business together as part of its own and become a disciple of PepsiCo in 1998 to Tropicana Dole, including business together as part of its own and become a disciple of .
2001, Coca - Cola Company PepsiCo Beverages North America became a member of the 2001, Coca - Cola Company PepsiCo Beverages North America became a member of the . sobe Company produced and sold many innovative beverages, including juice mixed drink, energy drink, dairy beverage,exotic flavor of tea drinks and other plant component beverage sobe Company produced and sold many innovative beverages, including juice mixed drink, energy drink, dairy beverage,exotic flavor of tea drinks and other plant component beverage .
Gatorade sports drinks, wasting - thirst in 1983 of the quaker oats company acquisitions, 2001 that the companies become part of the Pepsi, Gatorade is the first of the isotonic sports drink Gatorade sports drinks, wasting - thirst in 1983 of the quaker oats company acquisitions, 2001 that the companies become part of the Pepsi, Gatorade is the first of the isotonic sports drink . 1965, researchers at the University of Florida football team as the "Gators" (" ") developed for creating this drink, Gatorade. Hence the name, now is the world's leading sports drink
Pepsi beverage company in North America including the United States and Canada in the last century the mid 1930 's,Pepsi began outside the U.S. and Canada sales products, in 1936, the British sale from the 1950s onwards, its fast - growing China business from the 1950s onwards, its fast - growing China business .
currently, Pepsi products have been sold worldwide in more than 170 countries and regions, including the Aquafina brand, Gatorade and Tropicana currently, Pepsi products have been sold worldwide in more than 170 countries and regions, including the Aquafina brand, Gatorade and Tropicana . except in the United States sales of the brand, Pepsi International's main brands also include Mirinda, 7 Up and many local brand except in the United States sales of the brand, Pepsi International's main brands also include Mirinda, 7 Up and many local brand .
PepsiCo in 1966 in the whole world in the run,PepsiCo currently small food has been sold to about 170 countries PepsiCo in 1966 in the whole world in the run,PepsiCo currently small food has been sold to about 170 countries . PepsiCo small highly regional food product name PepsiCo small highly regional food product name .
these names include: Mexico, Gamesa and series, the British brand, Australia, Spain, Brazil, Elma Chips, etc these names include: Mexico, Gamesa and series, the British brand, Australia, Spain, Brazil, Elma Chips, etc . the company to a global launch of Frito - Lay brand of food, to cater to regional tastes and also launched special products the company to a global launch of Frito - Lay brand of food, to cater to regional tastes and also launched special products .
1901, several of the early American oat flour plus Statutory member of the founding of the company, the Quaker cereal company was born in Ravenna, Ohio 1901, several of the early American oat flour plus Statutory member of the founding of the company, the Quaker cereal company was born in Ravenna, Ohio .,Henry Seymour (.) Seymour and William Heston () founded the Quaker Oats Company first registered trademark
flour company adopted the Quaker School parishioners dressed in clothing of the men, the breakfast cereal company the trademark is used, and still a Quaker Oatmeal company of the flour company adopted the Quaker School parishioners dressed in clothing of the men, the breakfast cereal company the trademark is used, and still a Quaker Oatmeal company of the . symbol in Iowa Sidra (Peter Symonds),John Stuart Mill () and son Robert and their partner George. (Douglas), who runs the country's then largest cereal factory
in 1856, the "Oatmeal King" Ferdinand. Schumacher (Germany) and founded the People's Republic of China to the United States, on cereal mill company Quaker Flour Company, Schumacher and Stuart from the three companies merged, the United States was the most tip of oat processing technology focuses on Quaker Oatmeal company Quaker Flour Company, Schumacher and Stuart from the three companies merged, the United States was the most tip of oat processing technology focuses on Quaker Oatmeal company .
merged with The Quaker Oats Company in 1926 was given its first major merger,Entzheim Jamie nano - flour (company) and became a Quaker, a member of the company is still in the pancake mixes and syrup producers of merged with The Quaker Oats Company in 1926 was given its first major merger,Entzheim Jamie nano - flour (company) and became a Quaker, a member of the company is still in the pancake mixes and syrup producers of . 1983 merger 1983 merger .
1986 Gatorade, Quaker Oats cereal company, merged with "golden wheat" (company), the latter producing a Rice - A - Roni 1986 Gatorade, Quaker Oats cereal company, merged with "golden wheat" (company), the latter producing a Rice - A - Roni . 2001 merger PepsiCo Quaker Oatmeal company 2001 merger PepsiCo Quaker Oatmeal company .
