圖書信息
（珍妮絲·柯爾克派翠克） 著
中文書名/Chinese Title:新的包裝設計
出版時間/Publication Date:2009-09-21
頁 數/Pages:192
裝 幀/Format:平裝
紙 張/Paper:膠版紙
正文語種/Language:英文
內容簡介
Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. The rise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable.
This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the world s best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.
作者簡介
Janice Kirkpatrick is a graphic designer and founding director of international design consultancy Graven Images. A writer, broadcaster, and lecturer, she has also curated several exhibitions including "The Good Buy Girl" for the Design Museum, London, and "UK Style" and "UK PackAge" for the British Council.
