Company Introduction
La Chapelle - brand was founded in May 1998, is Mr. Xing, founder of Jiaxing La Chapelle, the intent is translated into French in the small church, is a French - style street, founder of design this brand at the time he was living in this small street full of French culture, romance is sweet and full of the passion years, born in the La Chapelle, costumes, and this perfect style perpetuated by La Chapelle, the intent is translated into French in the small church, is a French - style street, founder of design this brand at the time he was living in this small street full of French culture, romance is sweet and full of the passion years, born in the La Chapelle, costumes, and this perfect style perpetuated by .
Shanghai La Chapelle Fashion Co., Ltd. is a multi - brand operation of own - brand apparel retail chain enterprises, mainly engaged in the clothing design and independent development, outsourcing production, brand promotion and direct sales;At present the company owns" La Chapelle "," La "," Candie's" big three ", and in August 2011 launched the menswear brand" La " de la Chapelle and the main business of which is owned by the women of the chain retail business, and specializes in women's clothing business, with products including T - shirts, coats, jackets, shirts, skirts, sweaters, trousers, coats, accessories, etc de la Chapelle and the main business of which is owned by the women of the chain retail business, and specializes in women's clothing business, with products including T - shirts, coats, jackets, shirts, skirts, sweaters, trousers, coats, accessories, etc .
the company business philosophy is" corporate interests first, and data speak. The pleasant, friendly to the environment;Truth, integrity, innovation, and enterprising " company culture is" sincere, pleasure, respect, listening" company culture is" sincere, pleasure, respect, listening" .
target enhancement in minority female Sue competitive trade advantage, narrowing the gap with international brands.continued to launch new brands, and efforts of women's clothing will be gradually extended to other categories like menswear and children's formed as well as the beginning of, the leading, full - fledged multi - brand operating system, for different customer segments and different situations of consumer demand, has become China's influence and competitiveness, internationalization, multi - brand operation, with its self - owned brand of the fast fashion industry trade group, is to "create more and better, the trusted and favorite products, continues to lead the market fashion trends and consumer lifestyle, to enhance consumers' quality of life of formed as well as the beginning of, the leading, full - fledged multi - brand operating system, for different customer segments and different situations of consumer demand, has become China's influence and competitiveness, internationalization, multi - brand operation, with its self - owned brand of the fast fashion industry trade group, is to "create more and better, the trusted and favorite products, continues to lead the market fashion trends and consumer lifestyle, to enhance consumers' quality of life of .
Brand Introduction
"La Chapelle": currently on the market of the brand style is unique, a decade of development, "" the markets and the height of the approval, design and sales ladies fashion looks and dress suit, the romantic, stylish, elegant dress culture introduced to Chinese people's life, she advocated the external expression of spirituality, stylish romance, and pursues connotation, and explore the beauty of truth "La Chapelle": currently on the market of the brand style is unique, a decade of development, "" the markets and the height of the approval, design and sales ladies fashion looks and dress suit, the romantic, stylish, elegant dress culture introduced to Chinese people's life, she advocated the external expression of spirituality, stylish romance, and pursues connotation, and explore the beauty of truth .
"La Chapelle SPORT" from "part of";is focusing more on leisure and sports of the umbrella brand health, fashion, youth, freedom;After several years of development, the brand has been in a more youthful market as consumers "La Chapelle SPORT" from "part of";is focusing more on leisure and sports of the umbrella brand health, fashion, youth, freedom;After several years of development, the brand has been in a more youthful market as consumers .
La Chapelle - Homme / Metropolitan College is divided into two series for La Chapelle - Homme / Metropolitan College is divided into two series for . 20 - 35 year - old man, the crowd enthusiastically, actively and rapidly, their fashion elements are very sensitive, charismatic, like a fashionable and self - assertion, the requirements for self - style 20 - 35 year - old man, the crowd enthusiastically, actively and rapidly, their fashion elements are very sensitive, charismatic, like a fashionable and self - assertion, the requirements for self - style .
Brand Positioning
La Chapelle - women are elegant, stylish and restrained, but still among the endless charm, is under tension and without publicity La Chapelle - women are elegant, stylish and restrained, but still among the endless charm, is under tension and without publicity . endless color, delicate, sober and elegant, lively and sometimes boisterous, sometimes silence - - a subtle coquettishness endless color, delicate, sober and elegant, lively and sometimes boisterous, sometimes silence - - a subtle coquettishness .
This is the interpretation of verbal fashion, Vogue and the perfect combination of classical and avant garde when Ren let This is the interpretation of verbal fashion, Vogue and the perfect combination of classical and avant garde when Ren let . company since the origination, after 9 years of creating and modifying, the metropolis is gaining confidence company since the origination, after 9 years of creating and modifying, the metropolis is gaining confidence .
La Chapelle, located on the other side of the white collars fashionable clothing for clothing, the fastidious about elegance and popular of the time),chic and fabric selection and inclusive with full prototype cutting La Chapelle, located on the other side of the white collars fashionable clothing for clothing, the fastidious about elegance and popular of the time),chic and fabric selection and inclusive with full prototype cutting . embodies the smooth, soft, sleek lines, simple style, and the multiple colors that is brewing in embodies the smooth, soft, sleek lines, simple style, and the multiple colors that is brewing in .
Fashion rather unassuming design essence, consistent with certain cultural literacy and taste in art and the pursuit of the perfect modern knowledge of women and girls fashion clothing requirements Fashion rather unassuming design essence, consistent with certain cultural literacy and taste in art and the pursuit of the perfect modern knowledge of women and girls fashion clothing requirements . Hui grass clothing lines to help bring modern young women of confidence and knowledge, able, vigorous, fashionable and modern girl, romantic, lively with clothing of unique language out of the interpretation given by Hui grass clothing lines to help bring modern young women of confidence and knowledge, able, vigorous, fashionable and modern girl, romantic, lively with clothing of unique language out of the interpretation given by .
Design Concept
Design style has always stepped in to trends, lead the fashion, the design on the Hot 100 following the popular Design style has always stepped in to trends, lead the fashion, the design on the Hot 100 following the popular . quarterly, focusing on collocation, emphasizes quality, the humanist quarterly, focusing on collocation, emphasizes quality, the humanist .
in each season will be launched in the season's fashion and, at the same time, the classic color in each season will be launched in the season's fashion and, at the same time, the classic color . La Chapelle () by an independent design brand experience to date about three independent style of the series, and thus has become a well - known brand La Chapelle () by an independent design brand experience to date about three independent style of the series, and thus has become a well - known brand .
May 1998 came to China, its design relied on the most simple and elegant quality of lines, which heightens the brevity of romance and leisure, the nature and the nature of any burst of vitality and bold and unrestrained.the show's irresistible charm
Target Groups
leisure brand mainly 20 - 30 years old, urban design, they are a healthy, vibrant, is the new generation that is romantic, sweet and fashionable sport of target leisure brand mainly 20 - 30 years old, urban design, they are a healthy, vibrant, is the new generation that is romantic, sweet and fashionable sport of target . menswear brand in 2011 started to market at Porte de la Chapelle was the first menswear brand menswear brand in 2011 started to market at Porte de la Chapelle was the first menswear brand .
Unwrap_UVW_Modifier.html Molly phil, also founding 2011 womenswear, exit at Porte de la Chapelle is the most vigorous and youthful masterpiece which is the series after another sweet is the series after another sweet .
CandieLa Chapelle's joint - venture brands, girlish pink style as the title track, for around 20 years old as a sweet girl CandieLa Chapelle's joint - venture brands, girlish pink style as the title track, for around 20 years old as a sweet girl .
Main Product
La Chapelle Fashion Co., Ltd. was established in May 1998, is from the French classics with the aim of the French nation will romantic, fashionable, elegant attire as well as the introduction of the Chinese people's life existing,, at Porte de la Chapelle, the valley (valley) of the four brands, the US, she founded in 1992, owns the series, fashion, sports and home textile brand existing,, at Porte de la Chapelle, the valley (valley) of the four brands, the US, she founded in 1992, owns the series, fashion, sports and home textile brand .
she has and a plurality of retail Group has established distribution partnerships, brand is on sale at more than 20,000 stores,Had sales of nearly $100 she has and a plurality of retail Group has established distribution partnerships, brand is on sale at more than 20,000 stores,Had sales of nearly $100 . individualized design, and is designed to infiltrate humanistic culture of the fashion brand Candie's individualized design, and is designed to infiltrate humanistic culture of the fashion brand Candie's .
as a teenager, she owned the brand since 1981 and is known for its sweet, pretty and fashionable. It is characterized in that in the United States and China, she joins hands with Shanghai La Chapelle Fashion Co., Ltd., 2010 a successful introduction of the Chinese market, the campus has no recollection of Shusheng behind, still in search of the campus recalled, red spell knitted garment, of loose - fitting cap printing T - shirts, plus sneakers who said I'm not a student?In such a noisy city, busy work, the pressures of life, maybe more people would like to recall the campus, the year of her age, I have had yearning
because the college living of perceptual and freedom, however, ideas will also be enlarged and was emboldened by the return to school, to the time the sky is always blue, always facing the eyes bright, like stars, beautiful eyes, a smile, then the story of his memories because the college living of perceptual and freedom, however, ideas will also be enlarged and was emboldened by the return to school, to the time the sky is always blue, always facing the eyes bright, like stars, beautiful eyes, a smile, then the story of his memories . II, maiden complexNow's young people seem more exquisite and elegant inspiration is II, maiden complexNow's young people seem more exquisite and elegant inspiration is .
flourish again and wants to turn the elegant play out of them. People are ready to own spice filled with geometric patterns and stripes outfits, because they alone are never popular in the elegant details, embedded in a shade of pink on the projects more complex girl the end of 1970s, Candie's sandals - - the first major brand in the US, 1981, Candie's sandals - - sales soared to 1400 Wanshuang, American teens footwear became one of the biggest brands, all the time,Candie's young consumers as one of the top brands, focusing exclusively on beautiful and stylish, superior quality and affordable products. 2010 was formally introduced to the Chinese market Candie's is still the world's most well - known comprehensive one clothing brand, through creative marketing campaigns and keen market insight, creativity for the young women dream of fashionable, elegant and ornate style
10 years Candie's will unfolded her angel wings become China all young girls dream of 10 years Candie's will unfolded her angel wings become China all young girls dream of . three brands, sports and leisure group Mi, camel,blackish seems more narrowed the distance with the natural ecology, folklore, Lang vilifications, vagrants and other flavor of workship, while still in a considerable sense of style of retro romantic three brands, sports and leisure group Mi, camel,blackish seems more narrowed the distance with the natural ecology, folklore, Lang vilifications, vagrants and other flavor of workship, while still in a considerable sense of style of retro romantic .
it's also very exotic, very gentle as masculine it's also very exotic, very gentle as masculine . LADY'S season theme: on the one hand, suspended city life shouldn't style also tends to be too low, or too little friend, LADY'S season theme: on the one hand, suspended city life shouldn't style also tends to be too low, or too little friend, .
I work absolutely outstanding declaration: To efforts must also be beautiful, and La Chapelle Fashion industry but also in terms of, this season has a dress code, had lost the dignified and formal, and was replaced by a high rhythm and lively,giving you a fresh visual effect I work absolutely outstanding declaration: To efforts must also be beautiful, and La Chapelle Fashion industry but also in terms of, this season has a dress code, had lost the dignified and formal, and was replaced by a high rhythm and lively,giving you a fresh visual effect . II, wake up in the hustle and bustle of the City, the heart is always restless and never get complacent stage of serenity, pity, as for ourselves in the romantic atmosphere, sipping a glass of wine, and wore a dress woman, demagogic and release energy, the wind around the lace, the announcement of the start time of beauty: three II, wake up in the hustle and bustle of the City, the heart is always restless and never get complacent stage of serenity, pity, as for ourselves in the romantic atmosphere, sipping a glass of wine, and wore a dress woman, demagogic and release energy, the wind around the lace, the announcement of the start time of beauty: three .
boundless romantic, surprise uninhibited passage of design ideas, convey the mood of the game, These clothes is the carefree, unfettered, because I only relax when pleasure is seldom so good weather, boundless romantic, surprise uninhibited passage of design ideas, convey the mood of the game, These clothes is the carefree, unfettered, because I only relax when pleasure is seldom so good weather, . It 'eyes, to breathe,free passage of breath through the run, and that from the cloud to the road, the sun would have more beauty beauty, I had in this city, which continued to be the last winter, the happy fish It 'eyes, to breathe,free passage of breath through the run, and that from the cloud to the road, the sun would have more beauty beauty, I had in this city, which continued to be the last winter, the happy fish .
four, mysterious wandering de la Chapelle and everyone in the fashion world and looking for the best things on your own, haven't had to turn back, and once again found himself the pretentiousness of spirituality, i.e. everything is simple, nostalgic wind will become the most popular people proud of posture, in the season of fake tans, looking for your favorite combination, one or two of the new round of national costumes and feel the wind by the endless charm of 
The Focus Event
Transition O2O2014 of 9 August 2004, China's multi - brand fashion group, La Chapelle and the Tmall flagship store was officially opened to the public, its foothold in B2C, layout, to realize seamless loop omni - channel sales of strategic transformation Transition O2O2014 of 9 August 2004, China's multi - brand fashion group, La Chapelle and the Tmall flagship store was officially opened to the public, its foothold in B2C, layout, to realize seamless loop omni - channel sales of strategic transformation . conforms to the big data trend of the times, which was a typical B2C, O2O transformation for many traditional ecommerce brands have a misunderstanding, is to assume that ecommerce brand as a business model is in fact conforms to the big data trend of the times, which was a typical B2C, O2O transformation for many traditional ecommerce brands have a misunderstanding, is to assume that ecommerce brand as a business model is in fact .
, is a brand of the channels in such a way that, under the brand development strategy is one of the channels of the selected ecommerce , is a brand of the channels in such a way that, under the brand development strategy is one of the channels of the selected ecommerce . issues can develop as the origin from the Internet and the development of science and technology, originated from the business model of reform, issues can develop as the origin from the Internet and the development of science and technology, originated from the business model of reform,.
comes from a consumer culture in the long term, a brand must be "of online and offline, the wings fly together" integrated channel layout comes from a consumer culture in the long term, a brand must be "of online and offline, the wings fly together" integrated channel layout . La Chapelle, senior executive vice - president Hu said: "The next 10 years, will be the traditional ecommerce enterprises of golden 10 years" by relying on the brand 'Operating at Porte de la Chapelle, on the industrial sector and the industrial supply chain and a potent force, relying on its huge resources, from the on - line and off - wire full march, and has been the brand competitiveness and enterprise hard power acquired online initiative!"La Chapelle, from the viewpoint of long - term strategy, to optimize the third - party platform supplier of B2C business at the same time, the existing advantages and where their business is gradually adjusted from the strategic and operational system and, ultimately, from B2C to O2O, and build up the long - term competitiveness and access to space for development, the traditional brand from essentially promotes the enterprise's efficiency, space scale and valuation that La Chapelle, senior executive vice - president Hu said: "The next 10 years, will be the traditional ecommerce enterprises of golden 10 years" by relying on the brand 'Operating at Porte de la Chapelle, on the industrial sector and the industrial supply chain and a potent force, relying on its huge resources, from the on - line and off - wire full march, and has been the brand competitiveness and enterprise hard power acquired online initiative!"La Chapelle, from the viewpoint of long - term strategy, to optimize the third - party platform supplier of B2C business at the same time, the existing advantages and where their business is gradually adjusted from the strategic and operational system and, ultimately, from B2C to O2O, and build up the long - term competitiveness and access to space for development, the traditional brand from essentially promotes the enterprise's efficiency, space scale and valuation that .
guide value experience instead of orientation prices at Porte de la Chapelle to" put the feelings of the consumer experience, enable consumers to obtain process in a more pleasant experience value "as its new Tmall storefront operation gist guide value experience instead of orientation prices at Porte de la Chapelle to" put the feelings of the consumer experience, enable consumers to obtain process in a more pleasant experience value "as its new Tmall storefront operation gist From now on,Consumers can no longer be limited to offline stores' business hours, 24 hours of full - throttle through a shopping mall, La Chapelle, take the merchandise, feeling better, the faster the consumption experience
, which distinguish it from certain brands and shops with superior stock, there is a sale to incremental cash flow approach, La Chapelle and Tmall flagship store was a featured hundreds of hot products, also particularly included only at online shops to purchase made specifically for , which distinguish it from certain brands and shops with superior stock, there is a sale to incremental cash flow approach, La Chapelle and Tmall flagship store was a featured hundreds of hot products, also particularly included only at online shops to purchase made specifically for . style even more of a consumer's surprise, online shops can also purchase offline stores prior to the listing of the latest style even more of a consumer's surprise, online shops can also purchase offline stores prior to the listing of the latest .
consumers shopping in official flagship store, can be obtained at Porte de la Chapelle membership,in the future can enjoy multiple membership perks for online payment by consumers shopping in official flagship store, can be obtained at Porte de la Chapelle membership,in the future can enjoy multiple membership perks for online payment by . fashionable urban men and women in the fast life, a state in which the choose and buy high - quality de la Chapelle and clothing provide a very high convenience and safety of the fashionable urban men and women in the fast life, a state in which the choose and buy high - quality de la Chapelle and clothing provide a very high convenience and safety of the .
La Chapelle, owned by the people from the logistics base and logistics cooperation with the domestic famous brand, product, process, package and goods delivery, the delivery efficiency and work were strictly controlled in addition to the La Chapelle, owned by the people from the logistics base and logistics cooperation with the domestic famous brand, product, process, package and goods delivery, the delivery efficiency and work were strictly controlled in addition to the . logistics base to deliver the merchandise, according to a consumer's order information, shipping address for the nearest La Chapelle store delivery can also provide faster delivery service logistics base to deliver the merchandise, according to a consumer's order information, shipping address for the nearest La Chapelle store delivery can also provide faster delivery service .
