內容簡介
本系列教材依據教育部頒布的《關於全面提高高等職業教育教學質量的若干意見》,遵循“面向社會、針對崗位、強化能力、促進發展”的宗旨,堅持“能力本位、任務驅動、行動導向、教學做一體化”的教學模式和以崗位技能為主線,以職場活動為情景的編寫原則,構建“基於工作過程的項目導向”的內容體系,緊扣崗位需求,做到“學中做,做中學”,以“學以致用”、“學以管用”、突出技能訓練和全面提高學生完成崗位工作能力為目的。
本教材形式新穎,按照聽說模組、讀寫模組和拓展模組分冊編寫,具有較強的針對性和實用性,為學生通過本教材的學習,掌握職場生存和發展必需的英語基本技能提供了可靠的保障。
本系列教材吸收國內外優秀教材的編寫經驗,並由外籍專家對語言審定把關,是一套專為高職高專院校非英語專業英語教學量身打造的綜合英語系列教材。
目錄
Unit 1
Inroducing a Company
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do 2
Section 3 Things to Write 7
Section 4 After-class Activities: More Things to Do 10
Unit 2
Establishing Business Relations
Section 1 Before-class Activities: Getting Things Ready 14
Section 2 In-class Activities: Things to Do 15
Section 3 Things to Write 20
Section 4 After-class Activities: More Things to Do 23
Unit 3
Promoting Products and Services
Section 1 Before-class Activities: Getting Things Ready 28
Section 2 In-class Activities: Things to Do 29
Section 3 Things to Write 34
Section 4 After-class Activities: More Things to Do 36
Unit 4
Attending Fairs and Exhibitions
Section 1 Before-class Activities: Get, rig Things Ready 4!
Section 2 In-class Activities: Things to Do 42
Section 3 Things to Write 47
Section 4 After-class Activities: More Things to Do 52
Unit 5
Negotiations
Section 1 Before-class Activities: Getting Things Ready 56
Section 2 In-class Activities: Things to Do 57
Section 3 Things to Write 62
Section 4 After-class Activities: More Things to Do 66
Unit 6
Contracts 71
Section 1 Before-class Activities: Getting Things Ready 71
Section 2 In-class Activities: Things to Do 72
Section 3 Things to Write 78
Section 4 After-class Activities: More Things to Do 80
Unit 7
Culture and Etiquette 85
Section 1 Before-class Activities: Getting Things Ready 85
Section 2 In-class Activities: Things to Do 86
Section 3 Things to Write 91
Section 4 After-class Activiues: More Things to Do 94
Unit 8
Business Ethics and Integrity 98
Section 1 Before-class Activities: Getting Things Ready 98
Section 2 In-class Activities: Things to Do 99
Section 3 Things to Write 104
Section 4 After-class Activities: More Things to Do 107
Unit 9
Modern Administration 112
Sect:ion 1 Before-class Activities: Getting Things Ready 112
Section 2 In-class Activities: Things to Do 113
Section 3 Things to Write 118
Section 4 After-class Activities: More Things to Do 123
Unit10
Dealing With With Workolace Problems
Section 1 Before-class Activities: Getting Things Ready 128
Section 2 In-class Activities: Things to Do 129
Sect:ion 3 Things to Write 134
Section 4 After-class Activities: More Things to Do 137
Vocabulary
Phrases and Expressions