圖書信息
出版社: 高等教育出版社; 第1版 (2010年11月1日)
叢書名: 領先商務英語專業系列教材
平裝: 309頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787040292831
條形碼: 9787040292831
尺寸: 24 x 18.4 x 1.8 cm
重量: 440 g
內容簡介
《領先商務英語閱讀(2)》以最新頒布的《高等學校商務英語專業教學要求（試行）》為指導，在編寫過程中本著“突出跨文化商務交際能力的培養”的原則，在課文素材上進行了認真的遴選。
目錄
Table of Contents
Unit I E-commerce (I)
Text A: Niche Marketing Strategies on eBay 1
Text B: Pierre Omidyar and His eBay 9
Unit 2 Intercultural Etiquette
Text A: Intercultural Business Etiquette and Protocol 17
Text B: Gift Giving and Dining Etiquette in Intercultural Situations 24
Unit 3 Global Brands
Text A: Best Global Brands 33
Text B: Will Yahoo! Feel the Love? 42
Unit 4 Cultural Differences
Text A: Working Through Language, Time, and Cultural Differences 49
Text B: Culture Shock: It's the Little Things That Count in the Biggest Ways
Unit 5 Online Security
Text A: Internal Auditors" Battle Against Fraud I 65
Text B: Looming Online Security Threats in 2008 73
Unit 6 Corporate Security
Text A: Internal Auditors' Battle Against Fraud II 81
Text B: Countering Espionage A Modern Threat 90
Unit 7 Career Planning
Text A: Culture Affects Career and Life Planning 97
Text B: chili, Hot Dogs, and the Family Legacy 106
Unit 8 Corporate Management
Text A: Inspirational Leadership in Difficult Times 773
Text B: Trust Rules: The Most Important Secret About Trust 722
Unit 9 Credit Cards
Text A: The Evolution of Credit Cards 737
Text 13: American Views About Cards: Negative 746
Unit 10 Career Shift
Text A: Gates Looks into PC's Future as Career Shift Approaches 757
Text B: amid Cheers and Tears, Gates Says Goodbye 769
Unit 11 E-commerce (11)
Text A: E-commerce 777
Text B: Myths and Realities 790
Unit 12 Leadership (I)
Text A: Business Story Telling 207
Text B: Treasure Island: The Power of Trade 209
Unit 13 Trade protectionism
Text A: Protectionism 221
Text B: U.5. Government Favoritism Has Hurt Vietnamese Shrimp Farmers 230
Unit 14 Leadership (11)
Text A: A Definition of Leadership 239
Text B: Leadership, Communication and Change 252
Unit 15 Effective Communication
Text A: Communication Skills 261
Text B: Principles of Defusing hostility 275
Unit 16 Motivation
Text A: Motivation 285
Text B: Why Your Employees Are Losing Motivation 297
