圖書信息
出版社: 高等教育出版社; 第1版 (2010年11月1日)
平裝: 274頁
正文語種: 英語
開本: 16
ISBN: 9787040287141
條形碼: 9787040287141
尺寸: 23.8 x 18.4 x 1.6 cm
重量: 458 g
內容簡介
潘慧霞主編的《領先商務英語專業系列教材?領先商務英語(閱讀1)》以最新頒布的《高等學校商務英語專業教學要求(試行)》為指導，在編寫過程中本著“突出跨文化商務交際能力的培養”的原則，在課文素材上進行了認真的遴選。課文全部來自國外原版專業著作、報刊、雜誌及網路等。通過“商務文化熱門話題”、“著名商務企業介紹”、“經、管、法基本知識”和“名人軼事”等內容給學生在學習語言的同時提供更多的機會了解商務方面的相關知識。每冊課文的內容根據不同的模組，從易到難、循序漸進排列。《領先商務英語專業系列教材?領先商務英語(閱讀1)》為第1冊。
目錄
Unit 1 Globalization
Text A: China Goes Global
Text B: The Global Market: Translating and Localizing
Reading Strategy
Unit 2 Credit Card
Text A: How Does a Credit Card Work?
Text B: Two Essays About the History of Credit Card
Reading Strategy
Unit 3 Personal Branding and Company Branding
Text A: The Brand Called You
Text B: The Key to Successful Branding in China
Reading Strategy
Unit 4 Wal-Mart
Text A: The Model Manager of WaI-Mart
Text B: WaI-Mart Nation
Reading Strategy
Unit 5 International Trade
Text A: Survey of International Trade
Text B: Biography of Adam Smith
Reading Strategy 94.
Unit 6 Silicon Valley Success Stories
Text A: Tesla Motor's Second Electric Car Will Be Made in Silicon Valley
Text B: The Legend of Silicon Valley
Reading Strategy
Unit 7 Marketing Innovation
Text A: P&G's Innovation Culture
Text B: P&G: A Japanese Marketing Success Story
Reading Strategy 130
Unit 8 The History of Chinese banking System
Text A: The History of Chinese Banking System
Text B: The World Bank
Reading Strategy
Unit 9 Management
Text A: What Is Management?
Text B: Peter F. Drucker——Father of Modern Management
Reading Strategy
Unit 10 Management Theories
Text A: Organizing Process in Management
Text B: Management: Historical Perspectives
Reading Strategy
Unit 11 Microcredit
Text A: Loans Among Family Members
Text B: Loans and Family: Do They Mix?
Text A: Hard Time in Starting a Small Business
Text B: Muhamrnad Yunus and His Grameen Bank
Unit 13 Merger and Acquisition in Business
Text A: Chinese M&A: Moving Target
Text B: Microsoft's Mating Dance
Unit 14 The INTERNATIONAL BUSINESS LAW
Text A: China's New Company Law
Text B: Forms of Foreign Investment in China
Unit 15 Learn mandarin
Text A: Get Ahead, Learn Mandarin
Text B: Verbal Communication in Business
Unit 16 Business Communication
Text A: Nonverbal Behaviors in Different Business Cultures
Text B: Doing Business in the U.S.A.
