雷少東

雷少東是壹捌零品牌行銷事業機構董事長，現出任紐約國際廣告節、倫敦國際廣告節國際評審。

雷少東簡介
雷少東，壹捌零（中國）品牌行銷事業機構董事長。曾先後服務於香格里拉酒店集團及奧美整合行銷集團。雷少東曾獲“2005中國十大廣告創意人”、“中國十大廣告策劃專家”、“中國最具影響力的創意總監50人”等稱號。現出任紐約國際廣告節、倫敦國際廣告節國際評審；世界華文廣告獎、中國廣告節長城獎評審；中國艾菲獎終審評審；中國廣告協會學術委員會委員及多所大學客座教授。
雷少東先生累積多年實戰經驗，他曾服務的客戶包括大眾汽車、西門子家電、春蘭電器、統一食品、肯德基、芬達、雀巢、日清奧麗友、東盛製藥、港龍航空等。在對中國消費市場深入洞察的基礎上，雷少東先生獨創的以“品牌引爆”和“180度創意”工具為代表，快速提升品牌價值和市場業績的專業品牌行銷體系，已幫助日清奧麗友、實德、獐子島、聖亞等諸多品牌迅速引爆市場，不僅幫助企業獲得了巨大的品牌價值與市場業績，也已成為中國行銷傳播界的著名成功案例。
Stone Lei, Managing Director of 180 Communications China, once worked in Shangri-La Hotel and Ogilvy & Mather Group worldwide. He won a lot of prize, for example, China TOP 10 Advertising Creative Person in the Year 2005, China TOP 10 Advertising Marketing and Planning Specialist, China TOP 50 Creative Director and many other Prizes. He is The Commissioner of New York International Awards and London International Awards Jury, final commissioner of China EFFIE AWARDS, the Academic Commissioner of China Advertising Association and the Guest Professor of many universities.
He has a lot of practical experience. His clients include VOLKSWAGEN, SIEMENS, CHUNLAN Group, Uni-President Group, KFC, Fanta, Nestle, NISSHIN OilliO, TOPSUN, Dragonair and other world-wide brands. On the base of deep consumer insight, he helps his clients increase the sales and raise the brand value in a fast way with his unique tool—BRAND BANG and 180CREATIVE. He has “BANG” NISSHIN OilliO, SiDELONG, ZHANGZIDAO, SunAsia and many other brands in their own fields. They not only increase the sales and make great value, but are successful cases in the field of Chinese marketing.