科研成果
他的研究成果發表在《行銷科學》,《行銷學研究期刊》,《管理科學》,《數量行銷和經濟學》等國際一流行銷學期刊中。
主要研究領域
資料庫行銷, 網際網路行銷, 定價, 零售，競爭戰略, 貝葉斯實證模型，行為經濟學,社會行銷
學術成就
INFORMS 2001 John D.C. Little《行銷科學》及《管理科學》最佳行銷學論文獎。
INFORMS 2001 Frank M. Bass 最佳行銷學博士論文獎。
主要學術成果
•chen, Yuxin and Z. John Zhang (2008), "Dynamic Targeted Pricing with Strategic Consumers," forthcoming at International Journal of Industrial Organization.
•Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju, and Z. John Zhang (2008), “A Theory of Combative Advertising,” forthcoming at Marketing Science.
•Bhardwaj, Pradeep, Yuxin Chen and David Godes (2008) "Buyer-Initiated vs. Seller-Initiated Information Revelation," Management Science, 54, 6, 1104-1114.
•Chen, Yuxin, Sha Yang and Ying Zhao (2008), “A Simultaneous Model of Consumer Brand Choice and Negotiated Price,” Management Science, 54, 3, 538-549.
•Chen, Yuxin and Sha Yang (2007), "Estimating Disaggregate Models Using Aggregate Data through Augmentation of Individual Choice," Journal of Marketing Research, 44,613-621.
•Villanueva, Julian, Pradeep Bhardwaj, Sridhar Balabsuramanian and Yuxin Chen (authors are in random order, equal contribution) (2007), “Customer Relationship Management in Competitive Environments: The Positive Implications of a Short-term Focus”, Quantitative Marketing and Economics, 5, 99-129.
•Chen, Yuxin and Jinhong Xie (2007), "Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage," Marketing Science, 26, 1, 52-66.
•He, Chuan and Yuxin Chen (2006) "Managing E-Marketplace: A Strategic Analysis of Non-Price Advertising," Marketing Science, 25(2), 175-187.
•Chen, Yuxin, Sridhar Moorthy and Z. John Zhang (2005), "Research Note – Price Discrimination after thepurchase: Rebates as State-Dependent Discounts," Management Science, Vol. 51, No 7, 1131-1140.
•Chen, Yuxin and K. Sudhir (2004), "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Quantitative Marketing and Economics, 2, 233-255.
•Yang, Sha, Yuxin Chen and Greg Allenby (2003), “Bayesian Analysis of Simultaneous Demand and Supply," Quantitative Marketing and Economics 1,3, 251-275. (Lead Article) (equal contribution; published with three commenting articles by Patrick Bajari, Steven Berry, and Jean-Pierre Dubé and Pradeep K. Chintagunta, and a reply from the authors.)
•Shoemaker, Robert, Debanjan Mitra, Yuxin Chen and Skander Essegaier (2003), "A Comment on: ‘Price-Endings When Prices Signal Quality’," Management Science, 49,12, 1753-1758.
•Chen, Yuxin,GANESHIyer and Paddy Padmanabhan (2002), "referralInfomediaries," Marketing Science, 21, 4, 412-434.
•Chen, Yuxin and Ganesh Iyer (2002), "Consumer Addressibility and Customized Pricing," Marketing Science, 21, 2, 197-208.
•Chen, Yuxin, Chakravarthi Narasimhan and Z. John Zhang (2001), "Consumer Heterogeneity and Competitive Price-Matching Guarantees," Marketing Science, 20, 3, 300-314.
•Chen, Yuxin, Chakravarthi Narasimhan and Z. John Zhang (2001), "Individual Marketing with Imperfect Targetability," Marketing Science, 20, 1, 23-41 (Winner of Frank M. Bass Award and John D.C. Little Award).
•Chen, Yuxin, James D. Hess, Ronald T. Wilcox and Z. John Zhang (1999), "Accounting Profits versus Marketing Profits: A Relevant Metric forCategory Management," Marketing Science, 18, 3, 208-229.
