基本信息
職場商務英語實訓教程出版社: 中國水利水電出版社; 第1版 (2011年9月1日)
叢書名: 全國高等職業教育“十二五”規劃教材
平裝: 133頁
正文語種: 英語
開本: 16
ISBN: 9787508488851
條形碼: 9787508488851
商品尺寸: 25.6 x 18 x 0.6 cm
商品重量: 200 g
內容簡介
《職場商務英語實訓教程》教材以《職場商務英語》的商務流程為順序，對每一流程中所涉及的具體商務貿易實務進行詳細地分解，對商務實務的操作慣例進行了介紹，並列舉了具體的實際操作案例。在內容設計上，本教材根據《職場商務英語》的編排，安排了對應的24個實訓項目。在全書每一個實訓項目的實訓指導中，以模擬的“愛美麗”服裝貿易有限公司的成立以及該公司與來自於美國的Nicewear公司和來自斯里蘭卡的ABC Tradingc0.，Ltd.公司之間業務往來為線索，全書所有任務的實訓說明都是圍繞這兩個公司而展開。同時，針對每個實訓項目，我們提出了實訓目標，實訓指導和實訓任務。使用者在學習之後，可以達到訓以致用、學以致用的目的。
本教材適合高等職業院校商務英語、國際貿易、國際商務、市場行銷等專業的學生使用，也可作為涉外人員培訓教材或商務工作者自學之用。
目錄
Unit One Establishment of Your Company
Item 1 Naming a Company
I. Practice Guides
II. Practice Assignments
Item 2 Designing a Company Logo
I. Practice Guides
II. Practice Assignments
Item 3 Setting-up the Company Structure
I. Practice Guides
If. Practice Assignments
Item 4 Recruiting and Applying for Sales
Representative
I. Practice Guides
II. Practice Assignments
Item 5 Delivering a Company Presentation..
I. Practice Guides
II. Practice Assignments
Unit Two Development and Reception of Customers
Item 6 On the Phone
I. Practice Guides
II. Practice Assignments
Item 7 At the Airport
I. Practice Guides
II. Pratice Assignments
Item 8 Business Dinner and Sightseeing
I. Practice Guides
II. Practice Assignments
Item 9 Business Trip Arrangements
I. Practice Guides
II. Practice Assignments
Unit Three Products Promotion
Item 10 Marketing Research
I. Practice Guides
II. Practice Assignments
Item 11 Marketing plan
I. Practice Guides
II. Practice Assignments
Item 12 Market Targeting
I. Practice Guides
II. Practice Assignments
Item 13 Marketing Strategy
I. Practice Guides
II. Practice Assignments
Item 14 Promotion Activities
I. Practice Guides
II. Practice Assignments
Unit Four Import and Export Practice
Item 15 Attending a Trade Fair
I. Practice Guides
II. Practice Assignments
Item 16 Establishing Business Relations
I. Practice Guides
II. Practice Assignments
Item 17 Making an Enquiry
I. Practice Guides
II. Practice Assignments
Item 18 Making an Offer
I. Practice Guides
II. Practice Assignments
Item 19 Making a Counter-offer
I. Practice Guides
II. Practice Assignments
Item 20 Confirming an Order & Signing the Contract
I. Practice Guides
II. Practice Assignments
Item 21 Amending the L/C
1. Practice Guides
I1. Practice Assignments
Item 22 Arranging Insurance
1. Practice Guides
II. Practice Assignments
Item 23 Making Delivery
I. Practice Guides
I1. Practice Assignment
Item 24 Lodging and Settling the Claims
I. Practice Guides
1I. Practice Assignments
Appendix+Brochure
Contents
References
